Advertising

Fuller's launches new Made of London campaign for London Pride

21-May-2013 By Mike Berry

Fuller's is to spend £3m on a new advertising campaign for its flagship premium ale London Pride.

Budweiser to air two-minute fan film during FA Cup final

10-May-2013 By Rob Willock

FA Cup sponsor Budweiser will showcase a two-minute film made up of photographs taken by football fans during this weekend’s TV coverage of the final.

Video: San Miguel airs new Una Vida Bien Vivida TV ad

03-May-2013 By Helen Gilbert

San Miguel returned to TV screens this week as part of a high profile advertising campaign aimed at boosting sales ahead of the summer season.

Diageo launches new Pimm’s flavour for summer

23-Apr-2013 By Robyn Black

Diageo has launched a new variant under its Pimm’s brand in a bid to boost sales this summer.

Magners Cider back on TV

19-Apr-2013 By Jessica Mason

Magners Cider will be back on TV this month to mark the start of a multi-million pound campaign to encourage people to get together.

Complaint against Food Standard Agency advert for Food Hygiene Ratings Scheme rejected

04-Apr-2013

A complaint against an advertising campaign to promote the Food Standard Agency’s Food Hygiene Ratings Scheme has been rejected.

Somersby cider TV ad premieres

26-Mar-2013 By Mike Berry

A new advertising campaign for Carlsberg's mainstream cider Somersby has premiered on TV.

Foster's Gold campaign builds "posh and sohisticated" image

20-Mar-2013 By Robyn Black

Foster’s comedy characters Brad and Dan are making a return to the small screen in a new campaign for Foster’s Gold, after being dropped from the main brand at the beginning of this year.

Ginger-flavoured Carling to be launched into the on-trade next month

14-Mar-2013 By Robyn Black

Carling with ginger will be the third flavour to join the lower ABV Carling Zest range, as brewer Molson Coors targets fruit cider fans this summer.

Video: Bulmers gets new flavours & TV push

01-Mar-2013 By Jessica Mason

Bulmers has launched two new flavoured ciders as well as kick-started its multi-million pound marketing campaign ‘In the Beginning’ which will see the brand back on TV this month.

Cobra Beer revisits successful train ad campaign

18-Feb-2013 By Robyn Black

Cobra Beer is relaunching its Cobra Train advertising campaign, which it claims is the most successful in the brand’s history.

Get your own TV channel for your pub with Innstay

03-Dec-2012

Would you like your own TV channel? Innstay can supply you with one; we use a platform called Screach TV to create your own in-pub television channel.

Molson Coors launches new advertising campaign for Carling Zest

19-Nov-2012

Molson Coors has launched a £1.8m marketing campaign for Carling Zest, the limited edition seasonal lager.

Jägermeister to shift focus away from Jägerbombs with biggest marketing spend

16-Nov-2012 By Robyn Black

Jägermeister is to get its biggest investment in the UK to date, with its first consumer advertising campaign set to launch on 26 November.

New Sponsorship Code unveiled for alcohol producers

09-Nov-2012 By Adam Pescod

A new Sponsorship Code for alcohol producers has been announced by the Portman Group at the unveiling of the fifth version of its Code of Practice.

Halewood International spends record amount on Christmas campaign for Crabbie's

08-Nov-2012 By Robyn Black

Alcoholic ginger beer Crabbie’s is to get its “biggest ever” marketing spend for Christmas this December, including sponsorship of ITV, ITV2 and STV.

BBFB pumps £1.5m into Grey Goose

26-Oct-2012

Bacardi Brown-Forman Brands (BBFB) is ploughing £1.5m into a campaign for premium vodka Grey Goose.

Video: Drambuie unveils new global advertisement campaign

15-Oct-2012

Drambuie, the Scottish spirits brand, has unveiled a new advertisement as part of its A Taste of the Extraordinary global marketing campaign.

Bacardi Brown-Forman Brands invests in biggest campaign in five years for Southern Comfort

03-Oct-2012 By Robyn Black

A new TV ad for Southern Comfort is set to hit screens in November, as part of the biggest investment in the brand for five years.

Wells & Young's invests in a new campaign for Young's beer

19-Sep-2012 By Robyn Black

Wells & Young’s is launching the first advertising campaign for its Young’s beer brand in three years.

New awards launched to celebrate best in beer marketing

14-Sep-2012 By Gurjit Degun

A new set of awards has been launched to recognise and celebrate the best in beer marketing, open to all brewers with a presence and focus in the UK.

Drinkaware campaign sees next burst of activity

13-Sep-2012 By Gurjit Degun

Alcohol charity Drinkaware’s Why let good times go bad? campaign’s next burst of activity is set to go live on 17 September for two weeks. It will focus on out-of-home advertising through digital displays and poster sites.

Guinness to Paint The Town Black in new ad campaign

16-Aug-2012 By Noli Dinkovski

Diageo has launched a new advertisement campaign for Guinness as it ramps up activity ahead of the beer’s annual Arthur’s Day celebrations.

Trade bodies should help brewers with social media

13-Aug-2012 By Gurjit Degun

The British Beer and Pub Association (BBPA) and the National Association of Cider Makers (NACM) should do more to highlight the pitfalls of social media to its members.

Indian beer Cobra introduces sleeker new font to pubs

31-Jul-2012 By Noli Dinkovski

Cobra is continuing on its drive to become a top 10 UK beer brand by launching a new font to pubs.

Whitbread's Brewers Fayre launches largest ever advertising campaign

05-Jul-2012 By Lesley Foottit

Whitbread has launched its biggest ever national advertising campaign for its Brewers Fayre brand.

Leading medical bodies call for ban on alcohol advertising

11-Jun-2012

Thirty leading medical bodies and charities have called for a total ban on advertising for alcohol on television.

Molson Coors: Big advertising campaign for Corona Extra

08-Jun-2012 By Noli Dinkovski

Molson Coors is putting sociability at the heart of Corona Extra in its biggest ever ad campaign for the brand.

Heineken UK: New campaign for Tiger beer

22-May-2012 By Matthew Moggridge

Heineken UK is to focus on the fast-paced, Far Eastern energy of cities like Singapore and Kuala Lumpur for the latest outing of its Tiger Beer Hidden Depths campaign, in which consumers are invited to ‘look beyond the obvious’.

Italian lager Peroni opts for style in new summer campaign

18-Apr-2012 By Noli Dinkovski

Peroni is associating itself with Italian ‘style, passion and authenticity’, in a major new cinema and outdoor campaign.

Caffrey's: Irish beer brand hopes to recruit 'lost generation' of smooth ale drinkers

16-Apr-2012 By Matthew Moggridge

Redefining Smooth is the tagline for a new £1 million advertising campaign for smooth beer brand Caffrey’s.

Budweiser radio advert banned for linking alcohol consumption to sexual success

11-Apr-2012 By Adam Pescod

A radio advert for Budweiser has been banned by the Advertising Standards Authority (ASA) for linking the consumption of alcohol to sexual success.

Bombardier in £5m Dave channel spend

03-Apr-2012 By Noli Dinkovski

Bombardier is to return to the TV screens on the Dave channel as part of a £5m record investment for Wells & Young’s.

A hole in one for Warsteiner

02-Apr-2012 By Matthew Moggridge

As part of a major marketing support package, premium German beer brand Warsteiner is now an official supplier of beer to the European Tour and BMW PGA Championship at the Wentworth Club in Surrey.

Magners' dark side

23-Mar-2012 By Matthew Moggridge

Magners has embarked upon a multi-million pound national advertising campaign featuring television, outdoor, digital and social media and supporting key drinking occasions such as the Queen’s Jubilee, Euro 2012 and The Olympics.

Stella promotes heritage in marketing shift

22-Feb-2012 By By Noli Dinkovski

Stella Artois has unveiled a new advertising campaign that focuses on 600 years of Belgian brewing heritage.

San Miguel’s £6m Fresca push

13-Feb-2012 By Matthew Moggridge

San Miguel Fresca, a major new brand extension from Carlsberg UK, is to be supported by a £6m marketing campaign embracing outdoor posters, press advertising, digital activity and sampling.

Portman Group: Code consultation deadline in one week

24-Jan-2012

The Portman Group is calling for people to submit their final responses about changes to the Code of Practice for responsible alcohol marketing, with the consultation deadline closing on 31 January 2012.

Tetley refreshes ITV sponsorship

10-Jan-2012 By Noli Dinkovski

Tetley’s has refreshed its programme sponsorship of ITV4 to support the brand’s recent makeover in a £5m campaign.

Portman Group extends alcohol consultation deadline

21-Dec-2011 By Michelle Perrett

The Portman Group has extended the deadline to its consultation on the Code of Practice for responsible alcohol marketing until 31 January 2012.

Kopparberg ordered to pull ad after ASA ruling

09-Nov-2011 By Michelle Perrett

Cider brand Koppaberg has been ordered not to show a TV advert after it was ruled it appealed to under-18s by the Advertising Standards Authority (ASA).

Strongbow's advert roll-out after Facebook campaign

03-Nov-2011 By Noli Dinkovski

Strongbow is putting one of 30 different versions of the same TV advert out each day this month as part of its Hard Graft campaign.

ASA rules Kronenbourg ad 'misleading'

31-Aug-2011 By Michelle Perrett

The Advertising Standards Authority (ASA) has ruled that a national press advert for Kronebourg implying it is brewed in France is “misleading”.

Absolut at the art of new ad campaign

22-Jul-2011 By Noli Dinkovski

Absolut Vodka is collaborating with a team of young artists and film-makers in a major TV and outdoor advertising campaign to align the brand with...

Molson Coors announces £7.3m Carling rebrand

19-Jul-2011 By Michelle Perrett

Molson Coors has unveiled details of its £7.3m rebrand of Carling that will include the launch of a premium version of the brand. Under the...

ASA warns Carlsberg over future promotions

11-Jul-2011 By Adam Pescod

Carlsberg UK has been advised by the Advertising Standards Authority (ASA) to make a reasonable estimate of the response to future promotions,...

Rik Mayall to boost Bombardier

12-May-2011 By Robyn Black

Rik Mayall is starring in a £4m campaign for Bombardier beer, the biggest investment in the brand to date. Brewer Wells & Young's believes it...

Symonds' golden cider moments

09-May-2011 By Jessica Harvey

Jygsaw Brands is investing in a campaign for its Symonds Founder's Reserve cider under the banner Golden Moments Since 1727.

£6m promo campaign for Carling

15-Apr-2011 By Jessica Harvey

Carling is set to receive a £6m boost in the biggest promotion for the brand in five years — the promotion is named Carling Perfect Pint Experience.

Morgan's Spiced gets promoted to Captain

06-Apr-2011 By Robyn Black

A £7m rebrand for Diageo-owned Morgan's Spiced will see it renamed Captain Morgan's Spiced, sporting a new look and supported with an on-trade...