31-Mar-2011 By John Harrington, M&C Report
Heineken UK's beer brand Foster's is to become title sponsor of stand-up comedy at bar operator Intertain's nine Highlight comedy venues. From 22...
MP proposes new laws to clamp down on alcohol advertising to children
28-Mar-2011 By James Wilmore
A Tory MP is set to call for the UK to adopt a French law to clampdown on the exposure of children to alcohol advertising. Totnes MP, Dr Sarah...
28-Mar-2011 By The PMA Team
William Reed Business Media, owner of the Morning Advertiser, has bought The Publican and will merge the two magazines from 7 April. The Publican's Morning Advertiser will combine best items of content from each magazine, website and events.
18-Mar-2011 By Peter Coulson
The issue for applicants changing their licence is whether what they propose to change comes within the minor variation process, says Peter Coulson.
14-Mar-2011 By Robyn Black
The Hereford cider, Symonds Founder's Reserve, is being launched in bottles to help boost sales of the brand via the on-trade. The drink was...
18-Feb-2011 By Robyn Black
InterContinental Brands has unveiled its first marketing push after a two-year dispute with Smirnoff owner Diageo.
WKD launches first limited edition flavour
07-Feb-2011 By Robyn Black
New Purple flavour will be supported with a £3m campaign
Limited edition WKD Purple released
04-Feb-2011 By Claire Dodd Claire
Beverage Brands, owners of WKD has also announced a £3m marketing push as it releases its first limited edition flavour, WKD Purple. The flavour...
08-Dec-2010 By Ewan Turney
A Molson Coors advert for Carling promoting its new Taste Lock Can has been cleared by the ASA, following a complaint by Heineken UK.
06-Dec-2010 By Robyn Black
Pernod Ricard has launched a marketing campaign for its New Zealand wine brand Brancott Estate. A TV advertising campaign on ITV1, Channel 4, Sky...
25-Nov-2010 By John Harrington
Drinks watchdog Portman Group has launched a media campaign inviting the public to report irresponsible marketing of alcohol. A series of full page...
22-Nov-2010 By John Harrington
Loyalty cards could be banned and bars forced to advertise the unit content of every drink under a proposed new bylaw in Greater Manchester.
22-Nov-2010 By Robyn Black
Bacardi-Martini is putting £250,000 behind its Eristoff vodka brand in the run-up to Christmas, as it readies itself for a UK push and US launch in...
Greene King boss launches campaign for 'proper pubs'
20-Oct-2010 By Caroline Nodder
Regional brewer Greene King is aiming to reach two thirds of UK adults with a new national advertising campaign promoting traditional pubs. Under the...
McEwan's kicks off major TV campaign
13-Oct-2010
McEwan's has launched a major TV advertising campaign this month to show the beer's Scottish heritage and attract the next generation to the brand....
Southern Comfort annouces £3m Christmas campaign
12-Oct-2010
Bacardi Brown-Forman is backing Southern Comfort with a £3m Christmas marketing campaign - its biggest ever for the brand. On-trade promotions will...
Jacob's Creek returns to Wimbledon
12-Oct-2010 By Robyn Black
Jacob's Creek is to replace Blossom Hill as the official wine of Wimbledon next year. It is the second time the Australian wine brand has sponsored...
Grant's whisky sponsors Piers Morgan Life Stories
11-Oct-2010
Grant's whisky is set to sponsor the ITV1 show, Piers Morgan Life Stories marking its return to TV after a15-year break. Every Saturday, break...
Top Gear man takes Pride
04-Oct-2010
Top Gear star James May has been announced as the new face of Fuller's London Pride. The campaign will incorporate a poster and television campaign,...
Disaronno gets TV push
16-Sep-2010 By Jessica Harvey Jessica
The Disaronno liqueur brand has received a doubled marketing investment, including a heavyweight TV campaign in the run up to Christmas Disaronno...
African lager Windhoek gets autumn push
06-Sep-2010 By Robyn Black
Diageo is spending £400,000 to boost the profile of its Windhoek lager this autumn.
02-Sep-2010 By Lesley Foottit
Alcohol safety charity Drinkaware has unveiled plans for the second year of its "Why let good times go bad?" campaign.
Premium Beers Focus: News of the brews
01-Sep-2010 By Claire Dodd Claire
Kronenbourg 1664 Kronenbourg 1664 earned a Silver Licensee's Choice award in The Publican's Market Report 2010 in August and claimed a double gold...
Diageo gives Guinness a £3m push
13-Aug-2010
Guinness is unveiling a £3m advertising drive to encourage sports fans into pubs. The campaign will kick-start with a national outdoor campaign at...
12-Aug-2010 By Sonya Hook
Heineken, the flagship beer of the eponymous brewery, is returning to TV screens this month. The multi-million pound ad campaign, which will also...
Guinness spends £3m on sport in pubs
12-Aug-2010 By Robyn Lewis
Guinness owner Diageo is spending £3m on driving sports fans into pubs to watch rugby and football this autumn. Poster and TV ads will return in...
Alcohol ads stick to the rules
11-Aug-2010
Only one alcohol advertisement from a total of 307 aired during December breached the Advertising Standards Authority's (ASA) codes, which represents...
San Miguel gets multimillion pound ad push
09-Aug-2010
Carlsberg is giving its brand San Miguel a major push with a new multimillion pound advertising campaign. The "Make Time" campaign, which includes...
06-Aug-2010 By Robyn Black
Chilean wine brand Casillero del Diablo will be the official wine sponsor of a series of outdoor picnic concerts this summer. The brand's producer,...
06-Aug-2010 By Sonya Hook
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand to be rolled out in August.
30-Jul-2010 By Robyn Black
Men's magazine Loaded has entered the drinks market with a new energy shot which it promises is also a sexual stimulant. The magazine's publisher,...
Harvester's Best adverts
23-Jul-2010 By Jo Bruce
Mitchells & Butlers' Harvester brand has launched a new TV advertising campaign following the launch of it's salad and grill menu last month.
30-Jun-2010 By Ewan Turney
A poster ad for Italian beer brand Peroni has been cleared by the Advertising Standards Authority (ASA).
Smokehead goes rock
21-Jun-2010 By Robyn Black
Smokehead whisky is promoting its rock credentials by teaming up with Classic Rock magazine. The powerful single-malt whisky, by Ian Macleod...
Sambuca brands clash over 'top-seller' crown
18-Jun-2010 By Claire Dodd Claire
The top two sambuca brands have been fighting it out for first place after Cellar Trends launched a complaint to the Advertising Standards Agency...
04-Jun-2010 By Sonya Hook
Blossom Hill is injecting £1m in to a summer campaign hinged around its sponsorship of Wimbledon. The marketing initiative is designed to position...
Maxxium invests £1.5m in Maker's Mark campaign
28-May-2010 By Sonya Hook
Maker's Mark will benefit from a £1.5m investment this year by brand owner Maxxium UK. A consumer campaign, designed to raise awareness of the...
Old Speckled Hen renews sponsorship of TV channel Dave
07-May-2010 By James Wilmore
Greene King is giving another major push to its beer brand Old Speckled Hen with the launch of new advertising campaign on TV channel Dave. The...
04-May-2010 By Robyn Lewis
Squash brand Robinsons is celebrating 75 years at Wimbledon this year and has signed a further five year sponsorship deal
01-Apr-2010 By Robyn Lewis
A new pear and apple cider under the Bulmers brand marks the start of a "major investment and innovation programme" for the range, the Morning...
01-Apr-2010 By Robyn Lewis
Manicure brand Nails Inc and hairdressing chain Toni & Guy have joined forces with Carlsberg to promote new female-friendly brand, Eve....
23-Mar-2010 By The PMA Team
Mitchells & Butlers (M&B) has evolved 36 Harvester sites into a more modern Harvester format it calls "salad and grill".
Toby Carvery hits TV screens
19-Mar-2010 By Jo Bruce
Mitchells & Butlers has launched their first TV advertising campaign for Toby Carvery — a £2m campaign.
New Zealand wine Montana gets first TV ad
08-Mar-2010
Pernod Ricard UK is planning the launch of its first UK TV advertising campaign for wine brand Montana. Pernod said the campaign should reach 5.5...
New £2m ad campaign for Blackthorn
03-Mar-2010 By Claire Dodd Claire
Gaymer Cider Company has launched a new Blackthorn advertising campaign as part of a £2m multi-media marketing spend for the brand. The campaign...
19-Feb-2010 By Lesley Foottit
Pernod Ricard UK has launched a national advertising campaign encouraging parents to better educate their children about alcohol.
18-Feb-2010 By Sonya Hook
Man crisps brand McCoy's is to get a £2m marketing boost in a bid to target football fans this summer. The spend represents a 40% increase in media...
21-Jan-2010 By John Harrington
The Portman Group has slated the "slurs and innuendos" of a new academic study that suggests alcohol isn't being marketed responsibly. A report in...
Industry defends alcohol adverts against "slurs and innuendos
21-Jan-2010 By Matt Eley Matt
Accusations that alcohol advertisers are "pushing the boundaries" by appealing to youngsters have been strongly denied by the industry. The Portman...
Red Bull announces new TV ad campaign
14-Jan-2010
Red Bull has announced a new TV advertising campaign off the back of what it has described as its "best Christmas ever". The new adverts will be...
