Alcohol-Free Beer

BrewDog launches charity beer SAD AF

13-Jan-2022 By Rebecca Weller

BrewDog has partnered with #IAMWHOLE to launch an alcohol-free charity beer, SAD AF, as part of a mental health campaign to encourage men to talk to friends and family about depression and has pledged to donate 100% of the profits into mental health research....

BrewDog launches ‘world’s first’ booze-free beer bar

02-Jan-2020 By Nikkie Thatcher

Scottish brewer and operator BrewDog has claimed it has launched the ‘world’s first alcohol-free beer bar’.

Peroni reveals alcohol-free lager

02-Jan-2019 By Nicholas Robinson

Italian lager brand Peroni has launched its first alcohol-free variant to the UK market, which will be rolled out across the UK on-trade this year.

More under-25s cutting booze, research claims

10-Oct-2018 By Nicholas Robinson

Almost a third of younger consumers are avoiding alcohol, indicating a rising trend, a new study has claimed.

Alcohol-free beer producer ramps up production

09-Aug-2018 By Nicholas Robinson

St Peter’s Brewery, maker of alcohol-free beer Without, has ramped up its production with the opening of a new bottling line just two years after inception.

Heineken pumps £8.5m into alcohol-free and premium lager

20-Jul-2018 By Nicholas Robinson

Lager giant Heineken has set aside £6m of investment to market alcohol-free beers and a further £2.5m to push its Birra Moretti brand.

How to make the most of the alcohol-free trend

20-Nov-2017 By Nicholas Robinson

Alcohol-free is undeniably a rising trend in the on-trade, which operators must get to grips with or risk losing out to a growing audience of drinkers.

Alcohol-free beer ‘will make up 10% of the market’

02-Nov-2017 By Nicholas Robinson

Alcohol-free beer will make up 10% of total beer sales in the near future, a specialist brewer has told The Morning Advertiser after signing a deal to supply 190 pubs with St Peter’s 'Without' range.

St Peter’s brewery launches second alcohol-free beer

24-Jul-2017 By James Beeson

Suffolk-based microbrewery St Peter’s has added a new alcohol-free beer to its range.

Pete Brown: craft beer will drive alcohol-free category

18-May-2017 By Nicholas Robinson

The alcohol-free beer category will become as attractive to drinkers as the regular alcohol categories soon, according to award-winning beer writer Pete Brown.

Spirits

First non-alcoholic distilled spirit wins Diageo cash

06-Jul-2016 By Nicholas Robinson

Diageo-backed Distill Ventures is to invest in the world’s first distilled non-alcoholic spirit made by Seedlip, which is expected to be added to the spirit giant’s alcohol-free drinks portfolio.

Health

AB InBev: offer consumers choice to help tackle problem drinkers

12-May-2016 By Jason Warner

The relationship between alcohol and crime is not new news to our industry and for many years we have worked hard to play our part in tackling irresponsible drinking and encouraging smarter choices. So, when the Government identified alcohol as one of...

analysis

Alcohol-free beer no longer a pint sized issue

22-Dec-2015 By Ben Winstanley

Alcohol-free beer is growing in popularity in Britain, according to new research released by AB InBev UK, and the largest beer company in the world is making steps towards growing its portfolio in response.

Alcohol-free beer more socially acceptable

25-Aug-2014 By Ellie Bothwell

It is becoming more socially acceptable to order alcohol-free beer at a pub, according to new research out today.