American Football

Rugby spectacle: the Lions tour to New Zealand will draw many customers

Sport

How pubs can kick off a winning 2017

By Liam Coleman

Both sports fans and licensees can look forward to a bumper 2017 as millions continue to choose the atmosphere of a pub to enjoy the sporting action, but what are the sports that got people into pubs in 2016 and how can licensees maximise those events...

Exterior of the Two Sporstmen, London

Great British Pub Awards

Pub Awards: Best Sports finalist - Two Sportsmen

By MA

Previously a branded Sports Bar & Grill in the heart of the West End, the Two Sportsmen reinvented itself last year with the aim creating a more authentic pub environment for its diverse customer base.

Wrestling, sailing and NFL: Embracing the sporting alternatives

MA Sport

Wrestling, sailing and NFL: Embracing the sporting alternatives

By Liam Coleman

You’ve paid the big bucks to have sport from both BT and Sky in the pub; you’ve got a state-of-the-art AV system; and a selection of TVs just waiting to beam high-definition coverage to the punters. Yet the reality is that outside of the Premier League...

Sport in your pub isn't all about the football

Analysis

Sport in your pub isn't all about the football

By Mike Berry

Football may be the leading sport in the UK but Mike Berry discovers why offering viewing of less popular sports, such as NFL and Formula 1, in your pub could grab a share of the market.

Palmer:

Tom Palmer: Pin-ball try the difference

By Tom Palmer

I always thought that this match was going to be a tight, low scoring affair – in fact I predicted a 15pts – 12pts victory for England. 

Tom Palmer: 'Character and team spirit see us through'

Tom Palmer: 'Character and team spirit see us through'

By Tom Palmer

With so many new faces in the England squad for the 2012 Six Nations campaign ( making the average age of the players 25 ) plus a new coaching team in place led by Stuart Lancaster it was no surprise to us all that the approach to preparation for the...