Hawkes cider launch #appledonor campaign

Hawkes cider launch #appledonor campaign

By Laurie Macdonald

London cider producer Hawkes has launched a new marketing campaign inviting customers to trade apples for cider, called #appledonor.

Drinkers are starting to return to apple ciders, says Heineken UK's Sam Fielding

Cider Trends Summit 2015: The opportunity with apple

By Sam Fielding

Following the phenomenal growth the cider category market has enjoyed over the last decade, Sam Fielding from Heineken UK argues producers should work together as a ‘cider community’ to keep the momentum going.

Rekorderlig Dry Apple will be available on draught and in 330ml bottles

Rekorderlig launches Dry Apple Cider

By Jessica Mason

Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.

Apple Day: Testing the quality of the juice

Celebrating a fruitful cause

By Pete Brown

Get the core details right and you could reap the benefits of commemorating the UK's Apple Day.