Christmas cocktails offer a sales boost

Christmas drinks that will boost your sales

By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...

Fans are being asked to sign the

Should Brothers revive its Lemon cider?

By Robyn Black

Brothers Cider is canvassing votes in what it is calling “the world’s most creative petition” to see if it should bring back its lemon flavoured cider.

Bulmers Vintage Reserve will receive heavy on-trade support

Bulmers’ new Vintage Reserve

By Matthew Moggridge

Heineken UK has unveiled its latest limited-edition Bulmers to celebrate the 125th anniversary of the cider brand

Cider duty rise will have

Cider duty rise will have "serious consequences"

By Noli Dinkovski

Any government duty hike at next month’s budget will have “disproportionate and serious consequences” on the cider industry, a leading cider group chairman has claimed.