Augmented Reality

The Alchemist launches augmented reality cocktail menu

08-Mar-2019 By Stuart Stone

Premium bar and restaurant operator the Alchemist has conjured up a unique experience for customers by launching its first augmented reality cocktail menu and app.

Pub name U-turn after outraged locals complain

24-Jan-2017 By Nikkie Sutton

A Berkshire pub sparked outrage on its Facebook page after new owners Barons Pub Company proposed to change its name.

Technology

Pub renamed ‘Pokémon Arms’

19-Aug-2016 By Nikkie Sutton

A pub in Pentraeth, north Wales, has followed the latest gaming phenomenon trend, augmented reality game Pokémon Go and changed its name to Pokémon Arms.

Gamers return day after day to Pokémon Go 'gym' pub

01-Aug-2016 By Oli Gross

A Kent pub has seen a boost in trade since being made a gym in smartphone game Pokémon Go, with users returning on a daily basis to battle for control of the site.

Trends

Bar reaps rewards from Pokémon Go

18-Jul-2016 By Nikkie Sutton

Maxwell’s Bar & Grill in Covent Garden, central London, has reported a 26% increase in customers after their first week of trading as a PokéStop.

Britvic to turn J2O drinkers into human fruit machines

20-Jun-2013 By Robyn Black

Britvic is funding a J2O “kitty” to help drive the brand in the on-trade and as part of the campaign will turn drinkers into "human fruit machines."

WKD launches "unique" t-shirt for students

10-Aug-2012

WKD has launched the latest in its line of “unique” merchandise with an augmented reality t-shirt aimed at students.