Baileys

Making the most of Mothering Sunday

16-Feb-2016 By Nigel Huddleston

It’s one of those blue riband days in the pub calendar, the day when mums the country over are being treated to a meal. In fact, demand for space in pubs on Mother’s Day is at such a level that bookings can be extended to all day parts and across the...

Baileys goes nuts in Christmas campaign

23-Sep-2010 By Robyn Black

A new flavour of Baileys — Baileys with hazelnuts — will be released next month in time for Christmas, the key selling period for the brand....

Diageo bids for Merry Christmas with Baileys and Smirnoff

28-Sep-2009

Diageo is giving two of its biggest sellers a Christmas time push with advertising campaigns and initiatives aimed at driving sales of Baileys and...

Baileys' sweet treat campaign

25-Sep-2009 By Jo Bruce

Diageo is launching a campaign for food-led pubs to encourage sales of Baileys after a meal. The Sweet Spot campaign will run from September to the...

£1.2m summer boost for Baileys

05-Jun-2008 By Jessica Harvey jessica.harvey@william-reed.co.uk

Diageo is introducing a new bottle and outer casing design across its Baileys range, as well as launching a £1.2m marketing campaign to support...

Speciality spirits: All rests on Baileys

28-Mar-2007

THERE IS a particularly fat cat that gets all the cream in cream liqueurs. Dooley's and Carolans are, it must be said, mere kittens compared to the...

Baileys Glide to enter on-trade market

19-Feb-2004

Baileys Glide ­ " a lighter, longer Baileys experience" ­ is set to add interest to the rising cream liqueur category when it is released in the...

Easter TV adverts for Baileys

12-Apr-1999

Baileys appeared on TV during the Easter period in the first ever TV advertising for the brand outside of the normal pre-Christmas promotional...