Making the most of Mothering Sunday

Making the most of Mothering Sunday

By Nigel Huddleston

It’s one of those blue riband days in the pub calendar, the day when mums the country over are being treated to a meal. In fact, demand for space in pubs on Mother’s Day is at such a level that bookings can be extended to all day parts and across the...

Baileys Hazlenut: launch in time for Christmas

Baileys goes nuts in Christmas campaign

By Robyn Black

A new flavour of Baileys — Baileys with hazelnuts — will be released next month in time for Christmas, the key selling period for the brand....

Baileys: Sweet Spot campaign

Baileys' sweet treat campaign

By Jo Bruce

Diageo is launching a campaign for food-led pubs to encourage sales of Baileys after a meal. The Sweet Spot campaign will run from September to the...