Cocktail making is a skilled profession, anyone who says otherwise is a fool. It is theatre, art and a craft that can be taught. Poorly-trained staff are an embarrassment and detrimental to business, but that needn’t be the case
Back bars should be working for you to push the drinks you want to sell at the prices that will give you the margins you need to achieve. Michelle Perrett gets the lowdown on how to make the most of every pub’s showcase selection.