Beer Academy

Cheers: MC Allegra FS's Richard Bissett (left) celebrates the beer with Mintel's Jonny Forsyth

Beer special

Debate: Premiumisation of it a trend?

By PMA & MC Allegra FS Roundtable debate - sponsored by Miller Brands

Last month, key figures from across the on-trade gathered at Geronimo Inns’ site the Oyster Shed, in the City of London, for a roundtable debate on the premiumisation of beer in the licensed hospitality sector. Laurie MacDonald reports.

Experts: sommeliers Peter Haydon, Nigel Sadler, Alastair Scott, Steve Livens & BA examiner Dr George Philliskirk

Academy teaches beer sommeliers

By Gurjit Degun

Licensees are being urged to help increase the importance of beer by becoming a beer sommelier through a new course with the Beer Academy (BA).

M&B: investing in training

M&B to create 600 Beer Ambassadors

By Ewan Turney

Mitchells & Butlers (M&B) hopes to create 600 Beer Ambassadors in its business after teaming up with the Beer Academy.

Beer Academy: funding boost

Beautiful Beer support for Beer Academy

By Ewan Turney

The BBPA's Beautiful Beer campaign has teamed up with the Institute for Brewing & Distilling to offer funding and support for the Beer Academy.



The time is now ripe to develop a new language to describe beer, says Tony Jennings A couple of years ago the lads' mag Maxim ran a review of the...