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Pub Mentors: Optimising soft drinks service

Pub Mentors: Optimising soft drinks service

Martin Sampson, out-of-home shopper marketing controller at Coca-Cola Enterprises, reviews progress on improving soft-drink visibility at the Great Lyde in Yeovil, Somerset.

'Double your money': Pub Mentors, The Great Lyde, Yeovil

'Double your money': Pub Mentors, The Great Lyde, Yeovil

On a return visit to this Somerset pub, trade consultant Ali Carter finds that manager Ben Scott has been busy putting into practice many of her suggestions, has already doubled turnover and is well on his way to taking on the tenancy of the Palmers outlet.

Pub Mentors: Turning the Lyde tide

Pub Mentors: Turning the Lyde tide

Ali Carter had lots of ideas when she last met up with Ben Scott, manager of the Great Lyde, in Yeovil, Somerset, to assess his pub operation and advise him on improving profitability. She is pleasantly surprised by what she finds on a return visit.

Pub mentors: A Lyde and kicking

Pub mentors: A Lyde and kicking

By Ali Carter

Trade consultant Ali Carter gives Ben Scott, manager of the Great Lyde in Yeovil, Somerset, the benefit of her industry expertise.