Bourbon Whiskey

Landlords can infuse their own Bourbon

06-Sep-2017 By Nikkie Sutton

Revolution and diversity has helped boost the Bourbon category, according to Maker's Mark producer Beam Suntory.

Drink deconstructed

Make the perfect Manhattan

08-Aug-2016 By Nicholas Robinson

Popular history says this three-part cocktail was first made in the Manhattan Club in the 1870s. We're not inclined to argue with that, but we can say it's a simple and sophisticated whiskey cocktail.

Spirits

Jim Beam Double Oak premium Bourbon launched by Maxxium

20-Apr-2016 By Nicholas Robinson

Maxxium UK-owned Jim Beam launched its premium Double Oak Bourbon to the UK on-trade last night, revealing the secrets of how it is made.

Brown-Forman sets out American whiskey strategy

21-Jul-2015 By Laurie Macdonald

Brown-Forman has outlined its strategy to educate bar staff and consumers about the American whiskey category. The campaign is aimed at harnessing the category’s potential and continuing growth in the UK.

New apple flavour for Jim Beam

01-Apr-2015 By Noli Dinkovski

An apple-flavoured variant of Jim Beam is to be rolled out next month as distributor Maxxium UK continues to target new drinkers to the bourbon category.

New rye whisky for Jim Beam

25-Jun-2014 By Robyn Black

A rye whiskey has been added to the Jim Beam portfolio, as distributor Maxxium UK looks to tap into the burgeoning interest in this style of spirit.

Old-fashioned cool: The trend for American whiskey

19-Sep-2013 By Jessica Mason

Young hipsters are lapping up the chance to try American whiskey as they seek something cool and different, but not something their dad might drink. Pubs should capitalise on this trend.

Hi-Spirits releases whiskeys into UK

13-Oct-2011 By Noli Dinkovski

UK distributor Hi-Spirits has released five limited-edition Buffalo Trace Distillery whiskeys into the UK market.

Bourbon: American spirit

04-Feb-2011 By Claire Dodd Claire

The thing about America is that everything is just so cool. Take lorries for example…US trucks are unnecessarily huge and therefore brilliant. As...

American whiskey invasion

01-Jul-2009

The main reason for the growing popularity of bourbon in the UK is greater accessibility - there are American whiskeys available here now that simply...

'Man jailed over fire in busy pub'

09-Apr-2009

A barmaid's husband has been jailed for setting fire to a pub which was packed with regulars on a Saturday evening. Michael Wozencroft, 40, lit...

Hot to Stock

03-Feb-2009 By MA reporter

Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the...

Whisky: The pioneering spirit

29-Oct-2008

"How well I remember my first encounter with The Devil's Brew. I happened to stumble across a case of bourbon - and went right on stumbling for...

Beam makes its mark in Leeds

05-Jun-2008

Beam Global UK has joined forces with the UK on-trade to promote Maker's Mark as part of its ongoing investment in the bourbon category. The company...

Q&A: Entrepreneurial spirit

02-Apr-2007

How would you assess the performance of Beam Brands in the UK since its formation a year ago?It is rare in your career to get hold of a portfolio of...

Bourbon the Bulleit way

27-Oct-2006

Did you always want to get into the family business?I started out as a lawyer. To be honest I really wanted to take on the family tradition from my...

Keeping spirits high

05-Oct-2006

The spirits market is under pressure. Nigel Huddleston reports

Trade Talk: Stuart Whitwell

02-Dec-2005

Stuart Whitwell, joint managing director of Intangible Business, a brand valuation, strategy and development consultancy, calls on licensees to do...

Jim Beam to make major UK investment

26-Nov-2004

Bourbon could make a major impact in the UK drinks market following ambitious plans outlined by Jim Beam this week.Thomas Flocco, chief executive and...

The bourbon cowboys

28-Oct-2003

With American whiskeys out-performing the home-grown market in terms of growth, Ben McFarland says its time to look across the Pond.Having run the...

Left on the shelf?

25-Mar-2002

Jack Daniel's has the dark spirits market cracked but other brands are less fortunate. Ben McFarland investigates the future of bourbonsDark spirits...