Brand Management

Harvey: involve punters in brands

Involve punters in new brands

By Jess Harvey

Stocking something new isn't such a bold move if you remember to talk to your customers about it at appropriate opportunities, says Jess Harvey.

Hopping Hare: redesigned

Hall & Woodhouse redesigns Badger Ale range

By Ewan Turney

Hall & Woodhouse is to redesign its Badger Ales portfolio range to improve its standout and recognition amongst customers. The Dorset brewer has...

Inspirit: now part of Global Brands

Global Brands acquires Inspirit Brands

By Robyn Lewis

VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market. "The premium market is still a...

Halewood: adding four new products to range

Tequila and sambuca to join Halewood

By Robyn Lewis

A tequila and a sambuca are among four brands joining Halewood's drink portfolio. Don Cruzado Tequila is a full-bodied Mexican tequila made from...

Vodkat: name will stay

ICB to continue to use Vodkat name

By Sonya Hook

InterContinental Brands can continue to use the name Vodkat, despite losing a legal battle with Diageo last month over the brand name.

Windhoeck: set for UK launch

Diageo takes on the world

By Robyn Lewis

Diageo is planning to move into the growing world-beer category, starting with a UK push for Windhoek lager. The company has a 14.6% stake in...

The Restaurant Group: Openings could include Brunning & Price pubs

TRG: plans to open up to 20 more sites

By Emma Eversham, Big Hospitality

Restaurant and pub restaurant operator The Restaurant Group, plans to open up to another 20 sites in the UK next year, despite expecting trading...

Brandies all round

Brandies all round

Courvoisier is one of many brands whose makers are claiming to be demystifying the cognac category and making it more accessible for drinkers in...

Heineken: S&NUK integration bearing fruits

Heineken: UK beer market tough

By Ewan Turney

The UK beer market remains "tough" with Heineken reporting beer volumes down 6% to 22m hectolitres in the fist half of 2009. However, the Dutch...

Hi Spirits: new premium arm

Hi Spirits adds to its fold

By Robyn Lewis

Hi Spirits has created a new premium arm for its high-end brands, which from 1 July will include bourbon brand Buffalo Trace. The new business,...