Brand Management

Harveys: fashion links

Harveys backing fashion label

By Ewan Turney

Harveys Sherry has signed a deal with fashion label PPQ to become its official drink for London Fashion Week. The deal forms part of a £750,000...

Cobra: volumes increasing

Cobra Beer: volumes up 28%

By Ewan Turney

Cobra Beer saw its volumes increase by 28% for the three months to 31 January on last year. Volumes for the six months to 31 January are up 21%. The...

Conversion: M&B offer is well received

M&B rebrands Pub & Carvery

By The PMA Team

Mitchells & Butlers is to rebrand its fast-expanding Pub & Carvery brand as Crown Carveries.

Zing City events form part of campaign

Maxxium launches major Sourz campaign

By Ewan Turney

Maxxium UK has launched a major consumer campaign to reposition Sourz as a modern mixable spirit. The £4m Add some Zing campaign will culminate in a...

Your say

Your say

Winning with brand positioning I was surprised that your panel of experts missed the key subject of brand positioning when considering the criteria...

Free the spirit

Free the spirit

The range of speciality spirits can appear bewildering at first, but with a little know-how they present pubs with a great opportunity to boost...

Blend and boring

Blend and boring

If anything is to blame for the poor performance of scotch whisky in the UK, then it's traditional blends - the big-selling brands.It is quite...

New Laurel pub chief talks about plans

New Laurel pub chief talks about plans

By The PMA Team

Laurel Pub Company new chief executive Paul Symonds has restructured the company just three weeks after his arrival. Symonds' reorganisation has...

Branding on the brain

Branding on the brain

By Pete Brown

Strong brands guarantee quality and ultimately good profit. Pete Brown looks at the ethos surrounding them and why, more than ever, pubs need them....

Spotlight

Property of the week

The Lower Chequer

- Tenancy

The Lower Chequer is tucked down Crown Bank in the quaint town of Sandbach, a thriving market town most well-known for its ancient Saxon Crosses...

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