Lone Wolf branding revealed


BrewDog reveals Lone Wolf spirits branding

By Nicholas Robinson

BrewDog has revealed the brand identity of its Lone Wolf spirits arm, which has been designed to help the brewer, distiller and pub operator with its mission to "disrupt the spirits category".

Innis & Gunn's French odyssey


Innis & Gunn reveals French distribution partnership

By Nicholas Robinson

Scottish specialty beer supplier Innis & Gunn has announced a partnership with Spanish family-owned Grupo Diego Zamora to supply their respective drinks brands to the French market.

Beefeater urges Brits to shun turkey for steak at Christmas


Brits urged to shun turkey for steak at Xmas

By Daniel Woolfson

Whitbread pub restaurant chain Beefeater has launched a new campaign urging diners to choose steak dishes instead of traditional turkey-based meals this festive season.

WSTA chief Miles Beale:


79% of wine drinkers don't have any brand loyalty

By Michelle Perrett

Four-fifths of wine drinkers (79%) admitted to changing brands or having no brand loyalty, the latest market report from the Wine and Spirit Trade Association (WSTA) has revealed.


Menu Marketing

Mark McCulloch: "a brand is a promise delivered"

By Mark McCulloch

What does the word brand mean to you? Is it a badge, a logo, a name, a colour or a collection of these? For me it is something that runs much much deeper and the best way that I have heard it described is that ‘brand is a promise delivered’.