Brand

Blend and boring

Blend and boring

If anything is to blame for the poor performance of scotch whisky in the UK, then it's traditional blends - the big-selling brands.It is quite...

No half measures

No half measures

By Nigel Huddleston

A growing number of pubs have been tempted into believing that, where spirits are concerned, there really is a substitute for the real thing. But as...

Branding on the brain

Branding on the brain

By Pete Brown

Strong brands guarantee quality and ultimately good profit. Pete Brown looks at the ethos surrounding them and why, more than ever, pubs need them....

Losing bottle?

Losing bottle?

Last year a drinks buyer for one of the big managed pub groups told me that the future of beer lay in draught and that premium packaged lager (PPL)...

A bit special

A bit special

In the drinks industry we never seem to tire of categorising things. There are the endless categories we put drinks into - be it simply beer, wine...

Early Bird

Early Bird

The City loves a branded pub. In recent years, of course, the boys and girls in the Square Mile have had to get used to the idea that tenanted pub...

What's in a name?

What's in a name?

Critics may dismiss them but wine brands will put your pub customers at ease.'The trouble with wine is that it is a much more complex subject than...

Market forces

Market forces

With the future of British pubs looking uncertain in the face of stiff leisure competition, The Publican gathered together some top industry names to...

My Shout

My Shout

By Peter Linacre

It's time for British pubs to regain their star roles in TV ads for beer, says Peter Linacre When I was a boy, a lifetime ago, my early memories of...

Bright

Bright

young things Charles Wells sales and marketing director Nigel McNally looksat the importance of the emerging beer brands sector If you consider which...

Slambusters

Slambusters

'Tequila' is invariably followed by 'slammer' in most people's minds. But for the drink to have a future in a market where 'responsible' is the...

The race for space

The race for space

These days it's not just in the property market that space is at a premium - the fight on the bar is almost as fierce, writes Adam Withrington.You...

Import expert

Import expert

With a truly international portfolio of beers, Ubevco has rapidly become a brand builder of some repute. Ben McFarland reports.For overseas beer...

Shooting stars

Shooting stars

Everyone has an opinion about shots and shooters but never mind the puritans, says Ben McFarland, just think of the soaring profits.They may not be...

Magnificent seven

Magnificent seven

The following article is brought to you by Coors Brewers.The seven steps to establishing the right range.You will no doubt have been told that...

The next big thing?

The next big thing?

With the growth of the ready-to-drink sector slowing, companies are turning their attention to pre-mixed wine. Ben McFarland reports.Having trundled...

Screen breaks

Screen breaks

In-venue digital advertising is prospering, says Ben McFarland.Last year, the drinks industry reportedly spent more than £250m on advertising with...