Brand

Jack Daniel's, frank sinatra advert

Video: Jack Daniel's launches new TV advert

By Jessica Mason

Jack Daniel’s has launched a new TV advert, named ‘Legends’ to help raise awareness of the brand’s music credentials and highlight Jack Daniel’s association with music.

WKD leads alcopop consumption in pubs

RTDs - The Fight for Fridge Space

By Jessica Mason

You may remember them as alcopops. But, times have changed and alcoholic ready-to-drink beverages are innovating as they fight for space in your fridge.

Spirit Pub Company reports managed estate drop in sales

Spirit Pub Company reports managed estate drop in sales

By M&C Report

Spirit Pub Company has reported a 1.1% decline in sales across its managed estate for the eight weeks to 2 March and said that trading conditions were very challenging during the period as a result of the snowfall in January and prolonged cold weather...

Spirit scraps Original Pub Company brand amid organisational shake-up

Spirit scraps Original Pub Company brand amid organisational shake-up

By M&C Report

Spirit Pub Company has made a number of significant changes to its operating structure, including the scrapping of its 64-strong Original Pub Company (OPC) brand, as it looks to energise its whole business for the next stage of its development and move...

Guinness has suffered in decline in volumes and drop in value

Outlook is black as Guinness sales fall

By Robyn Black

Times look black for the ‘Black Stuff’, as sales of Guinness in UK pubs and bars have dropped by nearly 10% in volume and almost 5% in value over the past 12 months, according to CGA Strategy data.

Paint and a Pint: Win a makeover for your pub

Win a £5k makeover for your pub with Glidden Trade

The Publican’s Morning Advertiser has teamed up with Glidden Trade, one of the leading trade paint brands, for the third year running to give licensees the chance to win a £5,000 transformation for their pub.

'Jagermeister and Red Bull could benefit from offering more flexibility in their serve', suggests Noli Dinkovski

A perfect serve may not benefit leading drinks brands

By Noli Dinkovski

It’s interesting that Jägermeister and Red Bull, two of the greatest on-trade success stories of recent years, are both emphasising the importance of a perfect serve in their campaigns.

Minimum pricing will make brand profile more important, says Phil Tate

Minimum pricing signals brands war

By Phil Tate

Talk of the introduction of minimum pricing in England and Wales continues to gain momentum, spurred on by the vocal support of David Cameron. Whether or not this comes to fruition, it is my view that alcohol will become more expensive in the off-trade.