Branding + Marketing

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask

THE CASK PROJECT

Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.

Hogs Back launches two low alcohol beers and PoS support

the cask project

Hogs Back releases two low alcohol beers

By Gary Lloyd

Surrey-based Hog Back Brewery has urged communities to support their local pubs this month by launching two low and no alcohol beers and adding new PoS support for its flagship beer.

What are the latest drinks releases before Christmas 2022?

New products round-up

New drinks in time for Christmas

By Gary Lloyd

The latest new releases to the market include beers from Hook Norton, Theakston and Chevallier while spirits include Johnnie Walker and Elusive Expressions from Diageo.

Online feedback: the pub responded to the one-star review, suggesting the guest should have brought up issues when they were at the site (image: Getty/Marko Geber)

Pub hits back at ‘watery gravy’ review

By Nikkie Thatcher

A London pub has responded to a one-star TripAdvisor review that criticised its ‘watery gravy’ and the fact it served cabbage rather than “a decent green vegetable”.

Hells yeah: Camden Town Hells Lager has outperformed its rivals once again (credit: Getty/xavierarnau)

drinks list 2023

Craft sector is match made for Hells

By The Morning Advertiser

The craft beer category has shown its strength once again with all brands on the top 10 increasing their growth in both volume and value by at least 59%.

New and old faces: There are plenty of newcomers in this year's mixer category (Getty/ invizbk)

DRINKS LIST 2023

Fever Tree headlines mixer category

By Amelie Maurice-Jones

The mixers division has made way for a whopping five new entries in this year's Drink's List, but Fever Tree still reigns supreme in top spot.

Shots shots shots: A strong year for the vodka division (Getty/ invizbk)

DRINKS LIST 2023

Smirnoff tops vodka category

By Amelie Maurice-Jones

There’s been little changes to the vodka category, which has seen hikes in value and volume sales across all products.

Cask ale fights back: It’s all Doom… and that’s not a bad thing (credit: Getty/Peter Cade)

drinks list 2023

Who says cask is in decline?

By The Morning Advertiser

The much-maligned category of cask ale is thriving when comparing this year’s on-trade sales figures to last year’s.

Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)

DRINKS LIST 2023

Coca-Cola shines bright on soft drinks division

By Amelie Maurice-Jones

Coca-Cola, once again, pioneers in the soft drinks category with its products bagging first and second place, but there’s a reshuffling of other positions in the list.

First place: WKD Blue bags top spot (Getty/ Kanawa_Studio)

DRINKS LIST 2023

WKD Blue tops RTD category

By Amelie Maurice-Jones

VK dominates the ready-to-drink (RTD) category this year, with three products making the list, and there are also two newcomers to watch out for.

Reasons to be cheerful: publicans explain how Heineken Silver has helped boost their sales

Promotional content

Publicans profit from growing light lager opportunity

By Heineken

Since launch in April, Heineken Silver has sold an average of 54 litres per week, per outlet[1], cementing itself as ‘one to watch’ in the lighter lager category, with more than 3,400 outlets already serving it on draught[2].

Warning issued: Rob Easton says sites should be prepared for a big rise in footfall

Promotional content

Free support for hospitality to safeguard record festive turnover

By Rob Easton BSc, PgDip, MSc, MBA, of Shield Safety

Rob Easton, head of environmental health at Shield Safety, discusses the potential £4bn* revenue spike heading towards the UK’s hospitality sector during the 2022 festive period but warns venues could be at risk if they aren’t prepared for surging footfall.

Drinks on James: 'Good vibe' pints from BrewDog CEO

Free pints from BrewDog CEO

By Amelie Maurice-Jones

BrewDog co-founder James Watt is handing out free pints to the public for three days this week to spread “positivity and good vibes”.

TikTok on the clock but the party don't stop: Pubs take to social media (Getty/ Drazen_)

How to use TikTok at your pub

By Amelie Maurice-Jones

The days of floral wallpaper, polished Insta feeds and glossy promotional deals are long gone as the TikTok era rears its head. Think: viral dances, extreme cooking challenges and instant fame.

Tech acquisition: Airship CEO Dan Brookman will stay on board

Tech firm Zonal acquires Airship

By The Morning Advertiser

Tech provider Zonal has announced its purchase of Airship in a deal that includes the Airship CRM and Toggle platforms.

Big Hospitality Expo and Low2NoBev show success

Sector comes together for epic three-day event

By The Morning Advertiser

Hospitality leaders came together for a three-day event focused on restaurateurs and chefs, casual dining operators and pubs and bars, and also the low to no-alcohol scene at Olympia, London.

Purity bucks trend on cask and charges more

the cask project

Purity pub charges premium price for cask

By Purity Brewing Co

Contrary to some preconceptions, when properly ‘looked after’ and poured, cask ales can range from cool, light, zesty and refreshing to dark, rich and complex, with an infinite variety of styles, flavours and aromas in between.

Initiative launched: Drink Fresh Beer aims to end the perception of cask being an ‘old man’s’ drink

Bid to shake off ‘male, pale and stale’ cask image

By Gary Lloyd

A campaign that recognises cask beer is in “steep, sustained decline” and is struggling to shake its “male, pale and stale” image will be launched at the Future of Cask Seminar on Thursday 22 September.

Sporting chance: (clockwise from top left) the Admiral Nelson, Anlaby Park, the Denbigh Castle, the Railway, The Gardeners Arms and Famous Three Kings

GBPA 2022

Meet the GBPA finalists for Best Pub to Watch Sport sponsored by Sky

By Gary Lloyd

Many pubs make screening sport one of their main revenue streams and with the football World Cup approaching, there's no excuse for any site not to cash in on the tournament or any other sport that is currently taking place. Here are the finalists...

Booming market: hosting weddings fun and worthwhile for pubs but cost effectiveness and preparation are key (Credit: Getty/coolnina)

Wedding market for pubs 'booming'

By Rebecca Weller

“Booming” wedding market provides pubs an opportunity to “showcase” their venue while offering variety to staff, according to operators from the Estrella Damm Top 50 Gastropubs list.

Sharp's to release mango beer for Cask Ale Week

the cask project

Sharp’s releases new beer for Cask Ale Week

By Gary Lloyd

Rock-based Sharp’s Brewery has created a limited-edition cask beer called Coaster Alfonso to celebrate Cask Ale Week, which runs between 22 September and 2 October.

Name celebration: (l-r) Nigel Smith, licensee of the Fleece Inn, Bretforton is hosting the Nigel Night, pictured with musician Nigel Walton

Pub aims to beat own ‘Nigel Night’ record

By Nikkie Thatcher

A Worcestershire licensee is planning to smash its own world record for holding the largest gathering of people called Nigel, in a bid to revive a name that is in danger of becoming extinct.

Wellness, simplicity and excitement: DUSK chief executive shares Gen Z drinking trends (Getty/ Hollie Fernando)

Gen Z want TikTok, Tequila and no hangover

By Amelie Maurice-Jones

The co-founder of bar exploration app DUSK has offered fresh insight into Generation Z drinking trends, after research revealed those aged 16 to 24 to be driving hospitality’s attempted recovery from the pandemic.

Alfresco dining and drinking: Roché awnings have resulted in increased covers at the Junction Bar, Chesterfield

Promotional content

Increase revenue made from outdoor space this winter

By Roché Systems

Summer 2022 has been the summer of sport. With Wimbledon, The Open, the Women’s Euros and the Commonwealth Games, UK sports fans have enjoyed a competition-filled season. But it’s not over yet.

(Credit: Getty/Instants)

spirits & wine report

FEATURE: Make spirits and wine work for you

By Gary Lloyd

You’ve got your lovely range of craft beers, scrumptious cask ales and ever-popular mainstream pints and cracking ciders on the bar but something’s missing… sort out your spirits and wines and you’ve pretty much got it perfect.

Discovery Forum 2022: why pubs make great venues for corporate meetings (Credit: Getty/Extreme Media)

Corporate meetings 'big opportunity' for pubs

By Rebecca Weller

Pubs offer a versatile space to hold corporate meetings but the industry needs to do more to utilise what pubs already offer to capitalise on this market, according to leaders across the industry.

How to sell water without bottles

promotional content

Drive pub profits and cut waste with Aqua Libra Co

By Aqua Libra

Water is a valuable revenue stream in for pubs and bars, worth over £358m[1] annually in licenced and foodservice. Yet, sales are threatened as consumers look to make more sustainable choices by swapping packaged options for tap water, while the sector...

Rebranding: KBE COO Shaun Goode (pictured) has big plans for the drinks distribution company

Consumers 'drinking less but better' says KBE COO

By Rebecca Weller

Distribution business KBE Drinks has set out a five-year strategy to bring its premium brands, such as Kingfisher and Yeastie Boys, into the forefront of the on trade as consumers desire for premiumisation continues to grow, according to the company’s...

Spotlight

The Morning Advertiser's Lock In Podcast episode 76 Winning ways! Competition kicked off: entry for the 2024 Great British Pub Awards is now open Hunt is under way for the Great British Pub of the Year Scrum down to the pub: the Albany in Twickenham is an England and Harlequins favourite pre and post matches My Pub: the Albany Pub & Dining Room, Twickenham, Surrey The Morning Advertiser's Lock In podcast shortlisted for award Lock In podcast shortlisted for top award

Property of the week

KENT - HIGH QUALITY FAMILY FRIENDLY PUB

£ 60,000 - Leasehold

Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

Most popular News

Follow us

The MA Lock In Podcast

Join us for a Lock In

Pub Trade Guides

View more