Captain Morgan

Captain Morgan Gingerbread rum targets experimental drinkers

17-Oct-2019 By Alice Leader

Captain Morgan aims to entice consumers who look to mix up their alcoholic drink choices during winter by launching a limited-edition gingerbread flavour.

ASA bans Captain Morgan Snapchat filter

03-Jan-2018 By James Beeson

Diageo Great Britain has been banned from producing a Snapchat lens advertising its Captain Morgan rum brand, after the Advertising Standards Agency (ASA) ruled that the filter could appeal to under-18s.

Diageo scolded by ad watchdog for Captain Morgan TV spot

31-Aug-2016 By Daniel Woolfson

Drinks giant Diageo was told by the Advertising Standards Agency (ASA) it must stop showing a TV advert for Captain Morgan that the watchdog said inappropriately represented drinking.

Rum

Diageo to pump £4.6m into Captain Morgan campaign

17-May-2016 By Nicholas Robinson

Diageo-owned rum brand Captain Morgan will be at the centre of a £4.6m marketing campaign to strengthen the growing portfolio, which saw the recent addition of white rum.

ASA rules against Captain Morgan facebook post

23-Jul-2014 By Ellie Bothwell

A picture posted on Captain Morgan’s Facebook page has fallen foul of the Advertising Standards Agency’s (ASA) code for implying that drinking alcohol can help overcome boredom and change someone’s mood.

Captain Morgan sales hit 10 million case landmark

11-Dec-2012 By Mike Berry

Rum brand Captain Morgan has become only the sixth premium spirit ever to sell 10 million cases in one year.

The Big Interview: Jillian MacLean, Drake & Morgan

16-Oct-2012 By Phil Mellows

It was when she noticed women were buying more lipstick that Jillian MacLean made her move. MacLean, as she admits, was, at 43, a late starter as an entrepreneur. But that meant she’d been around long enough to know that troubled times are good for lipstick...

Euro 2012: New footy anthem from Captain Morgan's Spiced

11-May-2012 By Matthew Moggridge

Diageo has kicked-off its first ever football campaign for Captain Morgan’s Spiced rum with an unofficial Euro 2012 music anthem.

Diageo aims to take on Bacardi

14-Apr-2011 By Robyn Black

Diageo has announced its intention to take on Bacardi to become the number one rum company in the world by 2015. The owner of rum brands Captain...

Morgan's Spiced gets promoted to Captain

06-Apr-2011 By Robyn Black

A £7m rebrand for Diageo-owned Morgan's Spiced will see it renamed Captain Morgan's Spiced, sporting a new look and supported with an on-trade...

Captain Morgan's rugged look

23-Jul-2010 By Robyn Black

Gold coins and crossed swords form part of the new pack design for the more "rugged" Captain Morgan. The launch of the new pack, which emphasises...

Mark Daniels: With friends like these...

23-Feb-2010

This weekend's Telegraph reported that Diageo, who's brands include such noted names on the bar as Guinness, Smirnoff, Baileys and Captain Morgan,...

Diageo to comply with labelling guidelines by December 2012

15-Feb-2010 By James Wilmore

Diageo announced today it will complete the re-labelling of all its drinks brands by December 2012 to comply with current government guidelines. The...

BrandsBriefs

31-Aug-2006

Tanqueray gin has top taste Tanqueray has been voted the best-tasting gin in a survey which questioned 127 bartenders in 100 bars nationwide. The...

Diageo set to drop Malibu to save deal

01-Nov-2001

Drinks company likely to off-load spirit to comply with rulingIt is believed Diageo will off-load Malibu in favour of Captain Morgan in order to buy...