Captain Morgan

Captain Morgan Gingerbread rum targets experimental drinkers

17-Oct-2019 By Alice Leader

Captain Morgan aims to entice consumers who look to mix up their alcoholic drink choices during winter by launching a limited-edition gingerbread flavour.

ASA bans Captain Morgan Snapchat filter

03-Jan-2018 By James Beeson

Diageo Great Britain has been banned from producing a Snapchat lens advertising its Captain Morgan rum brand, after the Advertising Standards Agency (ASA) ruled that the filter could appeal to under-18s.

Diageo scolded by ad watchdog for Captain Morgan TV spot

31-Aug-2016 By Daniel Woolfson

Drinks giant Diageo was told by the Advertising Standards Agency (ASA) it must stop showing a TV advert for Captain Morgan that the watchdog said inappropriately represented drinking.

Rum

Diageo to pump £4.6m into Captain Morgan campaign

17-May-2016 By Nicholas Robinson

Diageo-owned rum brand Captain Morgan will be at the centre of a £4.6m marketing campaign to strengthen the growing portfolio, which saw the recent addition of white rum.

ASA rules against Captain Morgan facebook post

23-Jul-2014 By Ellie Bothwell

A picture posted on Captain Morgan’s Facebook page has fallen foul of the Advertising Standards Agency’s (ASA) code for implying that drinking alcohol can help overcome boredom and change someone’s mood.

Captain Morgan sales hit 10 million case landmark

11-Dec-2012 By Mike Berry

Rum brand Captain Morgan has become only the sixth premium spirit ever to sell 10 million cases in one year.

The Big Interview: Jillian MacLean, Drake & Morgan

16-Oct-2012 By Phil Mellows

It was when she noticed women were buying more lipstick that Jillian MacLean made her move. MacLean, as she admits, was, at 43, a late starter as an entrepreneur. But that meant she’d been around long enough to know that troubled times are good for lipstick...