21-May-2010 By John Harrington
Carlsberg has announced its sponsorship of the Euro 2012 football tournament. It's the seventh time the brewer has sponsored the European...
Carlsberg gets legends to inspire World Cup effort
10-May-2010 By Matt Eley Matt
A host of English sporting legends are helping lager giant Carlsberg deliver what it claims is 'probably the best team talk in the world'. The...
Carlsberg launches Eve into on-trade
25-Mar-2010 By Claire Dodd Claire
Carlsberg has signed up Louise Redknapp to launch on-trade exclusive, fruit spritzer drink Eve. The roll-out of the low calorie, low ABV drink...
John Barnes supports Carlsberg World Cup campaign
23-Mar-2010 By Ewan Turney
Former England and Liverpool legend John Barnes has lent his support to Carlsberg's Team Talk campaign as the World Cup draws closer. The former...
01-Mar-2010 By Ewan Turney
Using branded glassware can lead to a 14% increase in beer sales, new research from Carlsberg has shown. The Danish brewing giant is investing in a...
26-Feb-2010 By Lesley Foottit
Carlsberg stockists can get a free case of branded glasses for every one they order next month, as part of a promotion on branded glassware.
One in three would pay more for a branded glass
24-Feb-2010 By Matt Eley Matt
Carlsberg is highlighting the importance of branded glassware by running a promotion for licensees. Research by the brewer shows that using branded...
23-Feb-2010 By Ewan Turney
Carlsberg's deal to supply 750 JD Wetherspoon pubs helped it increase market share in the UK. The Danish brewing giant said that it had "performed...
04-Feb-2010 By Lesley Foottit
Carlsberg has revealed the design of its limited edition World Cup glasses, which will be rolled out in time for the build-up for the event.
Carlsberg gears up its World Cup support
29-Jan-2010
Official England sponsor Carlsberg has unveiled a huge line-up of support aimed at driving football fans into the pub in the build-up to the World...
26-Jan-2010 By The PMA Team
The PMA Team questions Carlsberg chief executive Isaac Sheps on the company's progress since his brief to improve profitability in the UK.
Carlsberg reveals 4p a pint increase
26-Jan-2010 By James Wilmore
Carlsberg will raise its wholesale prices by an average of 4p per pint, inclusive of duty, from next month. The increase, which takes effect on...
11-Jan-2010 By Ewan Turney
Carlsberg is offering licensees the chance to upgrade their fonts for free as part of a quality drive. Carlsberg's "font amnesty" will allow...
10-Nov-2009 By MA Reporter
More than 45,000 people work for the Carlsberg Group, and their products are sold in more than 150 markets. In 2008 they sold more than 120 million...
02-Nov-2009 By Alex Kent
Carlsberg UK attracted over 1,000 licensees to its winter trade shows this year — up by over 30% on last year's events.
Licensee's fury over beer delivery dispute
08-Oct-2009 By James Wilmore
An angry licensee is being forced to carry his own beer kegs to his cellar because of an on-going safety dispute between his landlord and Carlsberg....
Carlsberg links-up with Mirror for free pint promotion
07-Oct-2009 By James Wilmore
Carlsberg is aiming to help pubs get customers through the door this Saturday with a free pint promotion with the Daily Mirror. Despite pubs not...
25-Sep-2009 By The PMA Team
Isaac Sheps took over the reins of Carlsberg UK last October. The PMA Team spoke to him.
Carlsberg announces Wetherspoon supply deal
15-Sep-2009 By Hamish Champ
Carlsberg UK has signed a deal with JD Wetherspoon that will see its beers replace Carling and Coors Light across the managed pub group's 730-strong...
Carlsberg quits as Liverpool FC sponsor
14-Sep-2009
Carlsberg's 17 years as sponsor of Liverpool Football Club will come to an end in July 2010. The brewer has today announced that it will not renew...
Carlsberg renews football sponsorship
11-Sep-2009
Carlsberg is set to score with football fans thanks to a renewed sponsorship deal with the FA and a free pint giveaway to celebrate England's...
17-Aug-2009 By Ewan Turney
Small businesses could now wait up to four months to be paid by Danish brewing giant Carlsberg. The brewer has come under fire from the Forum of...
07-Aug-2009 By Ewan Turney
The Campaign for Real Ale (Camra) has launched a petition to save Carlsberg's Tetley brewery in Leeds from closure.
Carlsberg's plans for UK business on track
05-Aug-2009 By Hamish Champ
Carlsberg said new management running its UK operation had "successfully improved the business in what is a very challenging market". Announcing its...
05-Aug-2009 By Ewan Turney
The UK beer market remains "challenging", according to Danish brewing giant Carlsberg in its half year results.
06-May-2009 By Ewan Turney
Carlsberg saw organic beer volumes drop by 8% in northern and western Europe for the three months to 31 March. The Danish brewer said that reported...
18-Feb-2009 By Ewan Turney
Danish brewer Carlsberg has warned the UK beer market has been "severely hit by sharp declines in consumption driven by the on-trade". Carlsberg said...
02-Feb-2009 By Ewan Turney
Carlsberg is to increase its wholesale prices for draught and packaged beers by 2.8% from 2 March. The Danish brewer blamed an increase in material...
05-Jan-2009 By Ewan Turney
Pub management firm County Estate has teamed up with Carlsberg and Country Choice to offer wet-led pubs an entry level food concept. County Estate,...
Carlsberg not being delisted by Enterprise
27-Nov-2008
Enterprise Inns has issued an apology to Carlsberg and admitted it made a mistake telling licensees it had delisted the lager. Last week The Publican...
27-Nov-2008 By Ewan Turney
Enterprise Inns has insisted it is not de-listing Carlsberg beer despite confusion caused over a letter sent out to licensees last week. Britain's...
Carlsberg "very disappointed" at Enterprise decision
19-Nov-2008
Carlsberg has said it is "very disappointed and surprised" at Enterprise Inn's decision to delist its draught beer from the end of next...
19-Nov-2008 By John Harrington
A licensee is furious at the pubco for saying it won't stock Carlsberg draught or Castlemaine XXXX from 31 January.
05-Nov-2008 By Ewan Turney
The UK market was the only market to record net revenues below last year for Carlsberg. The Danish brewer said that "the toughening market...
Jobs to go as Carlsberg plans brewery closure
05-Nov-2008 By Matt Eley Matt
Around 170 jobs are under threat after Carlsberg announced plans to close its Leeds brewery in 2011. The company, which employs 2,000 people in the...
Mark Daniels: Brand new customers only...
14-Oct-2008
I've always been quite careful not to be too disparaging about the beer tie. Sure, it is galling to have to pay almost £45 for a 7-litre box of...
Carlsberg's plan for new beers
13-Oct-2008
A senior figure at Carlsberg UK has set out the brewer's plans for a number of brands acquired in the wake of its successful joint bid with Heineken...
Pubs caught out over cancelled Carlsberg promotion
04-Sep-2008 By James Wilmore
A licensee was forced to hand out free pints to angry customers after Carlsberg cancelled a high-profile giveaway promotion with a national...
Carlsberg cans controversial Sun giveaway
15-Aug-2008 By James Wilmore
Carlsberg has ditched a controversial free pint giveaway promotion with The Sun newspaper, in light of a huge backlash. The free pint vouchers were...
Mark Daniels: I'd Want My Name On It!
15-Aug-2008
I was curious to know their response, having just read a report on Carlsberg's latest customer survey that apparently shows 37 per cent of their...
James Wilmore: Carlsberg don't do PR disasters...
15-Aug-2008 By James Wilmore
What were they thinking of? I'm referring, of course, to the marketing and PR folk at Carlsberg and their decision to run a promotion with The Sun -...
'Probably' the biggest free pint giveaway ever
12-Aug-2008
Carlsberg is offering drinkers a free pint in 13,000 pubs on the August Bank Holiday weekend in what it claims is one of the biggest ever free pint...
11-Aug-2008 By Ewan Turney
Carlsberg is to offer beers from Welsh brewer Evan-Evans to its thousands of freetrade customers in Wales. Carlsberg has been working with the...
Jean-Christophe Novelli goes al fresco with Carlsberg
24-Jun-2008
Carlsberg is offering five pubs the chance to take part in an al fresco cooking masterclass with leading chef Jean-Christophe Novelli, as part of...
'Carlsberg unveils $6.3bn rights issue'
16-May-2008 By Matt Eley Matt
Carlsberg has unveiled details of a long-awaited $6.3bn rights issue to help it fund its side of the takeover of UK rival Scottish & Newcastle -...
'By buying S&N has Carlsberg bitten off more than it can chew?'
11-May-2008
Despite completing its acquisition of Scottish & Newcastle (S&N) this week, over the next few years Carlsberg looks vulnerable. Rising...
07-May-2008 By Ewan Turney
Carlsberg warns further price increases are planned for the year ahead after reporting a 1% drop in beer volumes
31-Mar-2008
Scottish & Newcastle shareholders have approved the takeover bid from Carlsberg and Heineken. The 800p-a-share offer, which values the company at...
Row brewing over super-strength lager
26-Feb-2008
Carlsberg has hit back at a London council's bid to solve street drinking problems by taking super-strength lagers off the shelves. In Westminster 25...
NewsDigest
21-Feb-2008
Scottish & Newcastle (S&N) and Carlsberg have restated warnings that beer prices will rise. In its full-year results, Carlsberg said raw...
