Cask Ale

Greene King sends out first pins of beer

The Cask Project

Greene King launches new seasonal ales via pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has launched small containers of beers – 4.5-gallon pins – with its latest seasonal cask ales: Ale Fresco and New Tricks.

Is it possible to make cask beer stay fresh for longer?

The Cask Project

Extending the life of cask beer

By Gary Lloyd

One of the biggest challenges around delivering an epic cask offer remains shelf life, so the ability to extend the lifespan of what is a quintessentially British product could be just the silver bullet the category needs.

Triumph through adversity: turnover increased by 14% despite a third successive year “affected by external events”

New brands help Theakston return to profitability

By Gary Lloyd

Launching new ale brands has been a factor in increased turnover and profits at T&R Theakston, the Yorkshire-based brewery said in its annual report for its financial year ending 31 December 2022.

Greene King food and beer pairings for summer

The Cask Project

Ideal food pairings for golden cask ales

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

Adnams draymen complete cellar training course

The Cask Project

Adnams puts draymen through cellar training

By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.

Greene King to launch pins in July 2023

The Cask Project

Greene King invests in cask’s future with launch of pins

By Gary Lloyd

Greene King Brewery will launch cask pins to the market this July with the belief the 4.5-gallon unit container will be a key in ensuring quality for its beers – and helping secure the future of cask ale.

Otter Brewery launches 'new category' beer Fresh Ale

The Cask Project

Otter Brewery launches ‘new category’ beer

By Gary Lloyd

Family-run Devon business Otter Brewery claims to have launched a new category of beer that “bridges the gap between craft, cask and lager”.

Black Sheep Brewery to host Drink Cask Beer Festival for second year

The Cask Project

Black Sheep Brewery to host 2nd cask festival

By Gary Lloyd

Black Sheep Brewery is hosting a free-to-attend beer festival this weekend (28-30 April) that will feature beers from Yorkshire brewers such as Timothy Taylor’s and Saltaire.

Regal offerings: new drinks products specifically launched to celebrate the crowing of King Charles III (credit: Getty/CHUNYIP WONG)

New products for King's coronation

Raise a royal glass – new products for the coronation

By Gary Lloyd

To celebrate the King’s coronation, which takes place on Saturday 6 May, plenty of drinks producers are launching products to tie in with the festivities – here are some that could help you boost trade.

Demand for Hogs Back Brewery cask from pubs rises

The Cask Project

Hogs Back sees uplift in cask demand from pubs

By Gary Lloyd

Demand for cask ales from Surrey-based Hogs Back Brewery is rising towards pre-Covid levels as the brewer has secured listings with a number of pub operators for its brands and new variants.

Big Hug and Greene King release charity beer

The Cask Project

Big Hug teams up with GK for charity drive

By Gary Lloyd

Socially conscious beer brand Big Hug has teamed up with brewer and pub operator Greene King (GK) to launch a collaborative version of its Pave The Way (4.6%) pale ale for GK’s seasonal cask calendar.

The Morning Advertiser Lock In Podcast episode 59

Lock In Podcast

Getting your cask offer right

By Ed Bedington

Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.

Champions of cask and keg: the winners at MaltingsFest – Eight Arch and Yonder Brewing

Eight Arch and Yonder win best cask and keg SIBA titles

By Gary Lloyd

Eight Arch Brewing Co and Yonder Brewing have taken home the two Overall Champion awards in the Society of Independent Brewers (SIBA) South-West Independent Beer Awards, which took place last night (Thursday 20 April) at the MaltingsFest beer festival...

Cheers: plenty of beers, ciders and spirits will be available at MaltingsFest

SIBA launches renewal of MaltingsFest

By Gary Lloyd

The south-west of England will be home to a giant beer festival featuring 300 cask ales, craft beers, lagers and ciders from Thursday 20 April until Saturday 22 April.

Shepherd Neame launches second Cask Club beer of 2023

The Cask Project

Fire power launch from Shepherd Neame

By Gary Lloyd

Shepherd Neame has released a sequel beer for its returning Cask Club initiative called Dragonfire (4.5% ABV).

Hop to it: 2022 has been labelled the worst year for UK breweries going insolvent (credit: Getty/Mike Harrington)

Craft breweries going bust rises threefold

By Gary Lloyd

The number of craft breweries going bust jumped more than threefold in 2022 as rising production costs and reduced consumer spending took their toll.

North Yorkshire brewery: Black Sheep Brewery CFO John Hunt has stepped down

Black Sheep Brewery CFO steps down

By Gary Lloyd

Black Sheep Brewery’s chief financial officer (CFO) John Hunt has stepped down from his role for personal reasons, with Anthony Hill appointed as interim CFO.

The importance of quality for the cask beer sector

The Cask Project

FEATURE: Cask gets a bad reputation at times

By Gary Lloyd

Cask beer is vital for north-west-based Robinsons Brewery but it must offer something on keg to boost its brand portfolio that is interesting and innovative – and quality is key to this.

Event day: SIBA’s new report will be officially launched at Beer X in Liverpool

Local breweries key to thriving communities

By Gary Lloyd

Communities are given a positive boost if a local independent brewery is operated well say 80% of people, according to a new report published today (Thursday 16 March).

Greene King to launch beer made by apprentices

The Cask Project

GK to launch apprentice-collaboration beer

By Gary Lloyd

Brewer and pub operator Greene King will release its limited-edition Spring Break cask beer, which was created last year in collaboration with the National Brewing Apprentice Programme.

Shepherd Neame launches Cask Club Passport

The Cask Project

Shepherd Neame Cask Club Passport ready for take off

By Gary Lloyd

Kent brewer and pub operator Shepherd Neame has launched its Cask Club Passport for 2023, which encourages customers to support the category while offering rewards to drinkers.

Bruha Brewery announces seasonal cask beers for 2023

The Cask Project

Bruha Brewery to roll out 9 seasonal cask beers

By Gary Lloyd

East Anglia brewer Bruha Brewery will roll out a series of seasonal cask beers throughout 2023 with the aim of broadening the horizons of on-trade customers.

Brewhouse & Kitchen cask and experiences sales up

B&K reports 5.3% lfl cask sales boost

By Gary Lloyd

Brewpub multiple operator Brewhouse & Kitchen (B&K) is bucking the trend on declining cask beer sales by recording a 5.3% like-for-like (lfl) growth across its range.

Craft beer brand Northern Monk talks about its love for cask

The Cask Project - feature

FEATURE: The Northern star watching over cask

By Gary Lloyd

As more cool craft brewers turn their hand to making cask beers, Leeds-based Northern Monk admits there has been some clamour for it to do the same.

Rising costs: CMBC is increasing its prices by at least 11% (image: Getty/simonkr)

CMBC hikes draught beer prices by 11%

By Nikkie Thatcher

Carlsberg Marston’s Brewing Company (CMBC) is set to increase wholesale selling prices across its portfolio by a minimum of 11% for draught products and from about 6% for packaged products, which the company put down to rising cost pressures.

Disruption is Brewing wins gold at SIBA south-east final

The Cask Project

Disruption is Brewing wins SIBA regional final

By Gary Lloyd

A cask beer with flavours of mango, blueberry and tropical fruit from Disruption is Brewing has scooped top prize at the SIBA South-East Independent Beer Awards.