Cask Ale

Shepherd Neame launches second Cask Club beer of 2023

The Cask Project

Fire power launch from Shepherd Neame

By Gary Lloyd

Shepherd Neame has released a sequel beer for its returning Cask Club initiative called Dragonfire (4.5% ABV).

Hop to it: 2022 has been labelled the worst year for UK breweries going insolvent (credit: Getty/Mike Harrington)

Craft breweries going bust rises threefold

By Gary Lloyd

The number of craft breweries going bust jumped more than threefold in 2022 as rising production costs and reduced consumer spending took their toll.

North Yorkshire brewery: Black Sheep Brewery CFO John Hunt has stepped down

Black Sheep Brewery CFO steps down

By Gary Lloyd

Black Sheep Brewery’s chief financial officer (CFO) John Hunt has stepped down from his role for personal reasons, with Anthony Hill appointed as interim CFO.

The importance of quality for the cask beer sector

The Cask Project

FEATURE: Cask gets a bad reputation at times

By Gary Lloyd

Cask beer is vital for north-west-based Robinsons Brewery but it must offer something on keg to boost its brand portfolio that is interesting and innovative – and quality is key to this.

Event day: SIBA’s new report will be officially launched at Beer X in Liverpool

Local breweries key to thriving communities

By Gary Lloyd

Communities are given a positive boost if a local independent brewery is operated well say 80% of people, according to a new report published today (Thursday 16 March).

Greene King to launch beer made by apprentices

The Cask Project

GK to launch apprentice-collaboration beer

By Gary Lloyd

Brewer and pub operator Greene King will release its limited-edition Spring Break cask beer, which was created last year in collaboration with the National Brewing Apprentice Programme.

Shepherd Neame launches Cask Club Passport

The Cask Project

Shepherd Neame Cask Club Passport ready for take off

By Gary Lloyd

Kent brewer and pub operator Shepherd Neame has launched its Cask Club Passport for 2023, which encourages customers to support the category while offering rewards to drinkers.

Bruha Brewery announces seasonal cask beers for 2023

The Cask Project

Bruha Brewery to roll out 9 seasonal cask beers

By Gary Lloyd

East Anglia brewer Bruha Brewery will roll out a series of seasonal cask beers throughout 2023 with the aim of broadening the horizons of on-trade customers.

Brewhouse & Kitchen cask and experiences sales up

B&K reports 5.3% lfl cask sales boost

By Gary Lloyd

Brewpub multiple operator Brewhouse & Kitchen (B&K) is bucking the trend on declining cask beer sales by recording a 5.3% like-for-like (lfl) growth across its range.

Craft beer brand Northern Monk talks about its love for cask

The Cask Project - feature

FEATURE: The Northern star watching over cask

By Gary Lloyd

As more cool craft brewers turn their hand to making cask beers, Leeds-based Northern Monk admits there has been some clamour for it to do the same.

Rising costs: CMBC is increasing its prices by at least 11% (image: Getty/simonkr)

CMBC hikes draught beer prices by 11%

By Nikkie Thatcher

Carlsberg Marston’s Brewing Company (CMBC) is set to increase wholesale selling prices across its portfolio by a minimum of 11% for draught products and from about 6% for packaged products, which the company put down to rising cost pressures.

Disruption is Brewing wins gold at SIBA south-east final

The Cask Project

Disruption is Brewing wins SIBA regional final

By Gary Lloyd

A cask beer with flavours of mango, blueberry and tropical fruit from Disruption is Brewing has scooped top prize at the SIBA South-East Independent Beer Awards.

Crowdfunding campaign: Exmoor Ales is looking to expand from the south-west of England

Two breweries bid to raise extra finance

By Gary Lloyd

Award-winning brewery Exmoor Ales and start-up business Havabier are both seeking crowdfunding to expand and launch their companies respectively.

How Robinsons is ensuring better quality cask at its pubs

The Cask Project

Robinsons rewards pubs for cask quality

By Gary Lloyd

Stockport-based brewer and pub operator Robinsons has rewarded 88 of its pubs after they achieved 90% or above in their 2022 cask beer quality audits.

What is happening to Titanic Brewery?

The Cask Project

SOX acquires White Horse Brewery

By Gary Lloyd

South Oxfordshire Brewery has acquired neighbouring White Horse Brewery for an undisclosed sum.

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask

THE CASK PROJECT

Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.

Beer focus: The MA's Ed Bedington urges operators to put cask back in the heart of business

The Cask Project - opinion

Are we missing the best footfall driver?

By Ed Bedington

As January makes way for February and the colder miserable months continue to bite, pubs will be eager to look for ways to drive punters over the threshold.

Initiative comeback: The Shepherd Neame Cask Club was launched in 2019

The Cask Project

Shepherd Neame’s Cask Club returns

By Nikkie Thatcher

Kent brewer Shepherd Neame has announced it is bringing back its real ale initiative Cask Club next month (February).

Pub setting: John Mills receives his MBE from Lord Lieutenant of Derbyshire, Elizabeth Fothergill, while the BBC films the ceremony

Community pub hosts MBE awarding ceremony

By Gary Lloyd

A former dentist who became a leading light in funding research into vasculitis has been honoured in what is believed to be a first for the pub industry.

What will it take to save the cask ale category?

The cask project – opinion

Seeking the silver bullet(s) to save cask

By Gary Lloyd

Writing and compiling stories for The Cask Project has led me to believe the under-threat category of cask ale could be improved vastly with a handful of changes.

Why does SIBA want draught beer discount rise from 5% to 20%?

SIBA calls for 20% draught duty discount

By Gary Lloyd

The Society of Independent Brewers (SIBA) has urged the Chancellor to expand the draught duty relief to 20% to help the ailing pubs and brewing sector.

SIBA initiative: the tracker will show how many breweries are active across the 10 areas of the UK

Tracker launched to keep tabs on brewery numbers

By Gary Lloyd

The number of breweries in the UK will no longer be a mystery after the Society of Independent Brewers (SIBA) launched a tracker that shows how many active brewers there are.

Smaller serving units for cask beer from Greene King

the cask project

Greene King to launch cask pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has claimed to be the first major cask brewer to launch cask pins – a 4.5-gallon unit container – to market this summer following a seven-figure investment.

The Morning Advertiser Lock In podcast episode 53

The Lock In Podcast

Price of a pint

By Ed Bedington

How are you handling your pricing? The Lock In team tackle the difficult questions as inflation runs rampant - how much can you put your prices up by?

Hogs Back launches two low alcohol beers and PoS support

the cask project

Hogs Back releases two low alcohol beers

By Gary Lloyd

Surrey-based Hog Back Brewery has urged communities to support their local pubs this month by launching two low and no alcohol beers and adding new PoS support for its flagship beer.

Merger news: Liberation CEO Jonathan Lawson

Liberation Group merges with Cirrus Inns

By Gary Lloyd

Liberation Group, the UK and Channel Islands brewer and pub operator has merged with Cirrus Inns – which runs 22 sites from south-west London across to the Cotswolds.

What are the latest drinks releases before Christmas 2022?

New products round-up

New drinks in time for Christmas

By Gary Lloyd

The latest new releases to the market include beers from Hook Norton, Theakston and Chevallier while spirits include Johnnie Walker and Elusive Expressions from Diageo.

Molson Coors opinion on making cask a pub USP

the cask project

Let’s make cask ale a true USP

By Mark Bentley, category management controller and beer sommelier, Molson Coors

A fresh pint of cask ale, perfectly served, is one of life’s great pleasures and a genuine unique selling point (USP) of the great British pub.

Facts on cask ale

The Cask Project

5 'flight' sized facts on beer style

By Andrew Volker, CMBC Brand Manager on Wainwright

Andrew Volker, Carlsberg Marston's Brewing Company Brand Manager on Wainwright, talks about beer “style” as an important factor when thinking about cask ale.

 Top tips: CMBC's John Fogg outlines mistakes and advice on serving cask

The Cask Project

5 common cask mistakes

By John Fogg, CMBC technical specialist

Carlsberg Marston's Brewing Company (CMBC)'s technical specialist John Fogg highlights the most common mistakes made when working with and serving cask ale.

Cask ale fights back: It’s all Doom… and that’s not a bad thing (credit: Getty/Peter Cade)

drinks list 2023

Who says cask is in decline?

By The Morning Advertiser

The much-maligned category of cask ale is thriving when comparing this year’s on-trade sales figures to last year’s.

What are the best selling drinks brands of 2022

Drinks List 2023

The Drinks List – top brands to stock in 2023

By The Morning Advertiser

This year’s Drinks List has seen great strides forward in terms of volume and value sales versus last year because the on-trade has been operating on a much better basis than during the heavily restrictive phases of the pandemic.

Sharp's, Shepherd Neame and Black Sheep win at International Beer Challenge 2022

the cask project

Cask ale producers scoop host of awards

By Gary Lloyd

Cask ale producers Sharp’s, Shepherd Neame, Black Sheep Brewery and Purity are celebrating after winning an array of medals at the International Beer Challenge 2022.