Cask Ale

Crowdfunding campaign: Exmoor Ales is looking to expand from the south-west of England

Two breweries bid to raise extra finance

By Gary Lloyd

Award-winning brewery Exmoor Ales and start-up business Havabier are both seeking crowdfunding to expand and launch their companies respectively.

How Robinsons is ensuring better quality cask at its pubs

The Cask Project

Robinsons rewards pubs for cask quality

By Gary Lloyd

Stockport-based brewer and pub operator Robinsons has rewarded 88 of its pubs after they achieved 90% or above in their 2022 cask beer quality audits.

What is happening to Titanic Brewery?

The Cask Project

SOX acquires White Horse Brewery

By Gary Lloyd

South Oxfordshire Brewery has acquired neighbouring White Horse Brewery for an undisclosed sum.

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask


Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.

Beer focus: The MA's Ed Bedington urges operators to put cask back in the heart of business

The Cask Project - opinion

Are we missing the best footfall driver?

By Ed Bedington

As January makes way for February and the colder miserable months continue to bite, pubs will be eager to look for ways to drive punters over the threshold.

Initiative comeback: The Shepherd Neame Cask Club was launched in 2019

The Cask Project

Shepherd Neame’s Cask Club returns

By Nikkie Thatcher

Kent brewer Shepherd Neame has announced it is bringing back its real ale initiative Cask Club next month (February).

Pub setting: John Mills receives his MBE from Lord Lieutenant of Derbyshire, Elizabeth Fothergill, while the BBC films the ceremony

Community pub hosts MBE awarding ceremony

By Gary Lloyd

A former dentist who became a leading light in funding research into vasculitis has been honoured in what is believed to be a first for the pub industry.

What will it take to save the cask ale category?

The cask project – opinion

Seeking the silver bullet(s) to save cask

By Gary Lloyd

Writing and compiling stories for The Cask Project has led me to believe the under-threat category of cask ale could be improved vastly with a handful of changes.

Why does SIBA want draught beer discount rise from 5% to 20%?

SIBA calls for 20% draught duty discount

By Gary Lloyd

The Society of Independent Brewers (SIBA) has urged the Chancellor to expand the draught duty relief to 20% to help the ailing pubs and brewing sector.

SIBA initiative: the tracker will show how many breweries are active across the 10 areas of the UK

Tracker launched to keep tabs on brewery numbers

By Gary Lloyd

The number of breweries in the UK will no longer be a mystery after the Society of Independent Brewers (SIBA) launched a tracker that shows how many active brewers there are.

Smaller serving units for cask beer from Greene King

the cask project

Greene King to launch cask pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has claimed to be the first major cask brewer to launch cask pins – a 4.5-gallon unit container – to market this summer following a seven-figure investment.

The Morning Advertiser Lock In podcast episode 53

The Lock In Podcast

Price of a pint

By Ed Bedington

How are you handling your pricing? The Lock In team tackle the difficult questions as inflation runs rampant - how much can you put your prices up by?

Hogs Back launches two low alcohol beers and PoS support

the cask project

Hogs Back releases two low alcohol beers

By Gary Lloyd

Surrey-based Hog Back Brewery has urged communities to support their local pubs this month by launching two low and no alcohol beers and adding new PoS support for its flagship beer.

Merger news: Liberation CEO Jonathan Lawson

Liberation Group merges with Cirrus Inns

By Gary Lloyd

Liberation Group, the UK and Channel Islands brewer and pub operator has merged with Cirrus Inns – which runs 22 sites from south-west London across to the Cotswolds.

What are the latest drinks releases before Christmas 2022?

New products round-up

New drinks in time for Christmas

By Gary Lloyd

The latest new releases to the market include beers from Hook Norton, Theakston and Chevallier while spirits include Johnnie Walker and Elusive Expressions from Diageo.

Molson Coors opinion on making cask a pub USP

the cask project

Let’s make cask ale a true USP

By Mark Bentley, category management controller and beer sommelier, Molson Coors

A fresh pint of cask ale, perfectly served, is one of life’s great pleasures and a genuine unique selling point (USP) of the great British pub.

Facts on cask ale

The Cask Project

5 'flight' sized facts on beer style

By Andrew Volker, CMBC Brand Manager on Wainwright

Andrew Volker, Carlsberg Marston's Brewing Company Brand Manager on Wainwright, talks about beer “style” as an important factor when thinking about cask ale.

 Top tips: CMBC's John Fogg outlines mistakes and advice on serving cask

The Cask Project

5 common cask mistakes

By John Fogg, CMBC technical specialist

Carlsberg Marston's Brewing Company (CMBC)'s technical specialist John Fogg highlights the most common mistakes made when working with and serving cask ale.

Cask ale fights back: It’s all Doom… and that’s not a bad thing (credit: Getty/Peter Cade)

drinks list 2023

Who says cask is in decline?

By The Morning Advertiser

The much-maligned category of cask ale is thriving when comparing this year’s on-trade sales figures to last year’s.

What are the best selling drinks brands of 2022

Drinks List 2023

The Drinks List – top brands to stock in 2023

By The Morning Advertiser

This year’s Drinks List has seen great strides forward in terms of volume and value sales versus last year because the on-trade has been operating on a much better basis than during the heavily restrictive phases of the pandemic.

Sharp's, Shepherd Neame and Black Sheep win at International Beer Challenge 2022

the cask project

Cask ale producers scoop host of awards

By Gary Lloyd

Cask ale producers Sharp’s, Shepherd Neame, Black Sheep Brewery and Purity are celebrating after winning an array of medals at the International Beer Challenge 2022.

CMBC's Kyle Le Vins on 5 myths surrounding cask ale

The cask project

Cask beer doesn’t sell – debunking 5 myths

By Gary Lloyd

Cask ale is difficult to keep and it doesn’t sell. Those are a couple of the 5 myths Carlsberg Marston’s Brewing Company (CMBC) on-trade category manager Kyle Le Vins has debunked about stocking cask beer.

Greene King launches Cask Iron Guarantee to save pubs money

GK launches Cask Iron Guarantee

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has launched a new initiative – the Cask Iron Guarantee – that gives free-trade customers the ability to claim a refund or credit for expired cask ale.

Why CMBC's Hobgoblin could help cask category

Seeking a younger market for cask

By Gary Lloyd

Cask is often associated with old men and an out-of-fashion drink but if modernising the beverage and bringing down the average age of the customer is the answer to reinvigorating the category – could Hobgoblin help the category?

No respite in sight: food and drink inflation has risen by more than 10% for eight months in a row (credit: Getty/Muhammad Farhad)

Food and drink inflation rises to record-high 18.8%

By Gary Lloyd

Inflation in food and drink prices hit a record high of 18.8% in September 2022 – the eighth consecutive month of double-digit rises – according to the latest CGA Prestige Foodservice Price Index.

Anspach & Hobday completes brewery expansion after fundraising

the cask project

Anspach & Hobday capacity hits 1.76m pints per year

By Gary Lloyd

London-based cask and keg brewer Anspach & Hobday has completed the expansion of its brewery following a crowdfunding drive that mean it is now capable of producing 1.76m pints per year.

See it, say it, Salt it: Salt brewery will also serve eight cocktails on draught

Salt to open 8th taproom

By Gary Lloyd

Craft and cask beer brewer Salt will open its eighth taproom this autumn with plans for a ninth mooted too – both in the business’s heartland of Yorkshire.

Theakston's first ever collab is with craft brand Wylam

the cask project

Cask and keg brewers join for Theakston’s first collab

By Gary Lloyd

Yorkshire-based brewery T&R Theakston has joined forces with Newcastle-upon-Tyne’s Wylam Brewery to create Henry’s Pick – the first collaboration beer since the family brewer was founded almost 200 years ago.

Why beer styles only work with a certain dispense method

the cask project

If you love cask ale, is it OK to flirt with keg?

By Pete Brown

Since CAMRA’s foundation, some real ale devotees have insisted it’s the only style of beer worth taking seriously. But times have changed, and so has beer.

Boon for beer: SIBA says the SBR policy has helped grow the number of UK breweries

SIBA praises 20-year-old policy that led to brewing boom

By Gary Lloyd

The Society of Independent Brewers (SIBA) has launched a report to mark the 20-year anniversary of the Small Breweries’ Relief policy that has had a huge impact on UK brewing, including a boom in small breweries and increase in different beer styles being...

Big Bog Brewing named North West champion in SIBA awards

the cask project

Liverpool-based Big Bog wins SIBA regional award

By Gary Lloyd

Liverpool microbrewery Big Bog Brewing Co has won the Overall Champion Cask Beer Award at the Society of Independent Brewers (SIBA) North-West Independent Beer Awards 2022, which took place at the Bolton Beer Festival.

Beer and food pairing with Ed Hughes of Sharp's

the cask project

How to match complex cask flavours with your food

By Ed Hughes, beer sommelier, Sharp’s Brewery

Sweet, bitter, sour, spicy and fruity: beer arguably has a more complex range of flavours than wine, and beer and food matching is a growing concept in modern cuisine.

Beer Piper tips and online tool to work out beer waste

the cask project

Beer Piper launches beer-saving calculator

By Gary Lloyd

Beer line cleaning business Beer Piper has launched an online calculator to help publicans save money and offered six tips to help keep money in licensees’ pockets.

Sheffield's Kelham Island Brewery saved from shutdown

the cask project

Kelham Island Brewery saved from closure

By Gary Lloyd

Sheffield’s oldest independent brewery has been saved from closure by a six-strong group made up of beer, music and art fans.

Purity bucks trend on cask and charges more

the cask project

Purity pub charges premium price for cask

By Purity Brewing Co

Contrary to some preconceptions, when properly ‘looked after’ and poured, cask ales can range from cool, light, zesty and refreshing to dark, rich and complex, with an infinite variety of styles, flavours and aromas in between.

Something to pour over: operators have to consider what to serve in more detail post-pandemic (credit: Getty/JGalione)

Beer report 2022

FEATURE: Beer volumes down but there are winners

By Phil Mellows

A new normal for the on-trade beer market is taking shape. Disrupted by pandemic lockdowns and now an inflationary crisis that’s constraining consumer spending power and squeezing profit margins, pub operators are having to review what they sell and how...

London brewer Small Beer put Steam beer into cask

the cask project

Small Beer puts Steam variant into cask

By Gary Lloyd

South London brewer Small Beer, which is known for its sub-2.8% ABV brews, is putting its Steam beer variant into cask format.

St Austell's Georgina Young on the need for expert cask beers

the cask project

Big boys have ‘dumbed down cellarmanship’

By Gary Lloyd

St Austell brewing director Georgina Young believes the art of cellarmanship is being dumbed down and, because cask beer is exclusively made only in the UK, it must be saved.