Cider

‘Interesting’ flavours help Brothers’ cider sales grow by two-thirds amid pandemic

27-Aug-2020 By Stuart Stone

Somerset-based cidermaker Brothers has attributed a 69% year-on-year sales increase to the rollout of experimental pours including Tutti Frutti and Marshmallow variants.

New product round-up

Fruit flavoured serves the pick of latest product launches

20-Aug-2020 By Stuart Stone

From a pair of passion fruit pours and a tayberry tipple to the launch of a trio of schnapps serves, there are berry rich pickings for operators among the glut of new fruit flavoured products in this week's round-up.

In association with Kopparberg

Spiked sales: why operators shouldn’t go soft on hard seltzer

06-Jul-2020 By Nicholas Robinson

Hard seltzers have been quietly making their way up the drinks trends ladder and establishing themselves in consumer repertoires – but what is this nascent category and is it worth pub and bar operators tapping into?

In association with Kopparberg

Which fruit cider trends are ripe for the picking post-lockdown?

03-Jul-2020 By Stuart Stone

As pubs prepare for a summer start to life after lockdown, MA asks what aspects of a carefully harvested fruit cider offer can give operators another bite at the cherry.

Westons to giveaway almost 2,000 kegs to help pubs

24-Jun-2020 By Nikkie Thatcher

Westons Cider is donating 1,880 kegs of Stowford Press to pubs across the nation to help the on-trade get back on track following Covid-19 lockdown.

Brothers launches Tutti Frutti and Marshmallow cider flavours

28-Feb-2020 By Stuart Stone

Fruit cider maker Brothers has followed up the successful release of its Rhubarb & Custard and Parma Violet variants by launching two new flavours inspired by sweet shop staples.

MA500

‘I had to go where the beer guys were’ says Hawkes Cider founder

13-Feb-2020 By Nikkie Thatcher

Hawkes Cider moved to the Bermondsey Beer Mile to follow the beer crowd, founder Simon Wright told delegates at The Morning Advertiser’s MA500 conference in London today (13 February).

Strongbow remains cider champion despite sales drop

09-Dec-2019 By Emily Hawkins

Strongbow has retained its place as the top-selling cider in the on-trade, with its berry variant the second most popular.

Drink Tank

What can turn the cider lull around?

29-Nov-2019 By Alice Leader

What's threatening the cider category? Why is it in decline? How can the category be elevated? CGA’s senior client manager, Paul Bolton, tells all at The Morning Advertiser’s Drink Tank.

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

26-Nov-2019 By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Cidermaker hopes waste solution will put the fizz into production

15-Nov-2019 By Ed Bedington

A leading cider producer is hoping to kill two birds with one stone by tackling a major supply issue while strengthening its environmental credentials.

Complaint against ‘Suicyder’ brand upheld

30-Oct-2019 By Emily Hawkins

Alcohol watchdog the Portman Group has upheld a complaint about a cider for its ‘direct link to suicide, alcohol and dangerous behaviour’.

A drink for all seasons: Making the most of cider

17-Oct-2019 By Rob Brown

A little winter warmer could provide an additional profit boost that is much needed in the colder months so why not try some suitable cider variants?

New cloudy cider to attract wider demographic

02-Oct-2019 By Alice Leader

Westons Cider has revealed a new cloudy apple cider and hopes it will increase its popularity among non-traditional cider drinkers.

Customers ‘actively looking’ for eco-friendly drinks at All Bar One

05-Sep-2019 By Emily Hawkins

Bar brand All Bar One has launched a sustainable beer and cider menu to meet customers’ desires to order from environmentally friendly suppliers.

What's next for fruit cider?

26-Apr-2019 By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

In association with Cornish Orchards

Cornish Orchards launches Hedgerow fruit cider

25-Mar-2019 By Nicholas Robinson

As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.

Pubgoers can 'apple pay' for cider at London taproom

24-Jan-2019 By Emily Hawkins

A London-based cidery wants to help customers through the gloom of January by allowing them to pay for a pint of cider with an apple.

DRINKS LIST 2019

What is the best-selling cider in the on-trade?

19-Nov-2018 By Emily Hawkins

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The Drinks List: Top Brands to Stock 2019

18-Nov-2018 By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Tax Equality

‘Impossible’ to compete with low supermarket cider prices

25-Oct-2018 By Emily Hawkins

Cider pubs have said it is impossible to compete with supermarket prices unless the government eases unfair costs.

Kopparberg is moving production to the UK

19-Sep-2018 By Nicholas Robinson

Kopparberg will manufacture its ciders in the UK for the first time in a bid to 'soften the blow of Brexit', The Morning Advertiser (MA) understands.

Beer still on top, but more Brits opting for alcohol-free

19-Sep-2018 By Nicholas Robinson

The UK’s favourite drink remains beer, with 17% of Brits asked citing it as their beverage of choice, however, an alcohol-free option came in at a close second new research has claimed.

Cider industry fights for 2p tax break

12-Sep-2018 By Ed Bedington

Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

10-Sep-2018 By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...

Westons gears up to make 60m litres of cider

03-Sep-2018 By Nicholas Robinson

Cider maker Westons has reshuffled its senior team in preparation to ramp up production to 60m litres by 2022.

Brewery discontinues sale of ‘Suicider’ after complaint

21-Aug-2018 By Emily Hawkins

A Devon-based brewery has said it will no longer sell a cider called ‘Suicider’, after it was called insensitive at a music festival.

Fuller's managed and tenanted sales up 4% in Q2 update

25-Jul-2018 By MCA

Fuller’s, the London brewer and pub company, has reported like for like sales in its managed pubs and hotels rising 4% for the 16 weeks from 1 April to 21 July 2018.

Free copy of The MA’s guide to cider

20-Jul-2018 By Nicholas Robinson

To some, cider may seem like a simple world, however, in the depths of The Morning Advertiser’s guide to cider booklet, it is clear there is a lot going on. Get your free copy of the report now to stay ahead of the trends.

Booze sales could be damaged with duty freeze cut

04-Jul-2018 By Nicholas Robinson

Scrapping the alcohol duty freeze put in place last year by Government is “counter-productive”, and will increase pressure on cash-strapped consumers, the Wine & Spirit Trade Association has warned (WSTA).

The Big Interview: NACM chief exec Fenella Tyler

11-Jun-2018 By Nicholas Robinson

The cider sector is not treated as fairly as other drinks businesses according to those involved in it, and the effect of Brexit is yet to be seen, but National Association of Cider Makers chief executive Fenella Tyler is upbeat about a product experiencing...

How to make: Cornish Shipwreck cider cocktail

07-Jun-2018 By James Beeson

This dark and stormy Cornish Shipwreck cider cocktail is best made with the finest cider and rum.

10 free tickets for Cider Summit up for grabs

06-Jun-2018 By Nikkie Sutton

Operators are being offered the chance to win a free place at The Morning Advertiser’s Cider Summit this month (22 June).

In Association with Westons

Why cider is getting fruity

04-Jun-2018 By Nicholas Robinson

Many marked fruit cider as a passing trend, an alternative to RTDs that would last just a summer. How wrong they were. Draught fruit ciders have become an increasingly important part of a pub’s offer and now they’re going premium.

Kopparberg enters draught market with 'black' cider

04-Jun-2018 By Nikkie Sutton

Swedish cider brand Kopparberg is expanding its portfolio this month (June), with the launch of a new flavour on draught.

Deadline extended for Beer & Cider Marketing Awards

31-May-2018 By James Beeson

Marketers will have until 1 July to stake their claim to win an award.

CAMRA chief executive Tim Page steps down

30-May-2018 By Nicholas Robinson

The Campaign for Real Ale’s (CAMRA) chief executive Tim Page has announced he will no longer head the organisation following the results of the Revitalisation Project in April.

Westons goes live with new Stowford ad campaign

25-May-2018 By Nicholas Robinson

Westons is pushing the local credentials of the apples used in its cider production, which are all sourced from within 50 miles of the cider mill.

Last chance to enter the John Smith's Great British Pub Awards

24-May-2018 By Claire Churchard

There are less than 24 hours to go to get your entries in for the John Smith’s Great British Pub Awards 2018. And this year it promises to be bigger and better than ever before.

Ciderologist announces cider tasting tours

17-May-2018 By Nikkie Sutton

Cider expert Gabe Cook will be hosting monthly cider tasting tours of the Bristol Harbourside this summer.

GBBF to introduce the ‘Ask for Angela’ campaign this year

08-May-2018 By James Beeson

The Great British Beer Festival is to introduce the ‘Ask for Angela’ campaign this year to help ensure the safety and comfort of its visitors.

Britain’s best cider and perry named

08-May-2018 By Nicholas Robinson

A year of tasting by Campaign for Real Ale (CAMRA) cider and perry experts has revealed the winners of the organisation’s National Cider and Perry Championships.

Cider festival coming to Bristol this summer

02-May-2018 By James Beeson

Some of the highest quality ciders from around the world are to be showcased in Bristol this June.

Three quarters of on-trade cider volume is draught serve

02-May-2018 By Nikkie Sutton

Some 71% of cider and perry sold in the on-trade is served on draught – a rise of 3% year on year, according to a new report.

New products: Here come the lagers

01-May-2018 By James Beeson

Three new launches signal the start of the great British summer, as premium and craft lager options continue to prove popular.

How to uncork the fizz in your cider offer

01-May-2018 By Nikkie Sutton

It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.

Fruit ciders to account for almost half of cider sales within five years

30-Apr-2018 By James Beeson

Fruit-flavoured cider is predicted to make up almost half of all cider sales by 2023, according to Westons' third annual Cider Report.

What is happening in the cider category?

26-Apr-2018 By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Garden Fillers: how to maximise summer drinks sales in your pub

18-Apr-2018 By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

New products: Bloody ‘Ell is back

16-Apr-2018 By James Beeson

Beavertown’s seasonal blood orange IPA is back in stock. Be quick, it won’t hang around for long, and when it’s gone, it’s gone.