Whisky is unlike any other spirit. Fact. It is complex, often mysterious, but sadly sometimes viewed in the wrong light by drinkers and even some bartenders as a stuffy, challenging liquid that is unyielding and impossible to use in cocktails.
Having a great offer when it comes to cocktails is a proven way of increasing trade, but making sure you convey what you have to customers is the crucial aspect in building sales. Nicholas Robinson reports.
Cocktails in pubs are on the rise, but making money from mixed drinks is not as simple as just putting a menu together. Operators must not only consider what their back bars say to customers walking through the door, but also how their online and social-media...
Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for those who in the past would have accepted an iceless G&T served in a warm glass garnished with a sliver of limp lemon.