All change: Licensee of Spoken in Exmouth George Nightingale is helping meet demand for longer drinks

Turn up the heat on your summertime drinks offer

By Alison Baker

Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.

Everyone can serve a pornstar: popular cocktail founder creates easy serve

Premade Pornstar Martini launched

By Nicholas Robinson

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.

Alternative: cocktails are one way operators can change up their soft drinks offer

Soft drinks: little mix can pay off big

By Nikkie Sutton

The rise in popularity of soft drinks isn’t just down to thirsty designated drivers or those on a health kick. It is the flavour they provide in cocktails and mixed drinks that is helping the category push on.

Popular: Cocktail drinkers visit the on-trade and spend more than other consumers (Photo: Dirty Martini)

Drinks predictions

What 2017 has in store for the drinks category

By Nikkie Sutton

Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.

A twist on the Pornstar Martini

In association with Diageo

Make the Wisely Wonder

By Nicholas Robinson

The Porn Star Martini has taken the UK by storm, but some long-time drinkers of the cocktail might be looking to try something a little different. Why not try this gin twist?

Experience: urge consumers to buy into the drinks' story

Future Trends: Spirits

Inspiration is the key to 'spirits revolution'

By Nikkie Sutton

Spirits are becoming more popular in pubs with consumers wanting more from their drinks. But how to offer something unique can often be confusing.

New kid in America: alcohol-free spirit ready for US release

Future Trends: Spirits

Alcohol-free ‘spirit’ Seedlip set for US expansion

By Nicholas Robinson

Ben Branson, founder of the UK’s first alcohol-free ‘spirit’ Seedlip, has revealed his plans to expand into the US, after the brand’s successful UK launch just 10 months ago.

Trending event: get into the spirit of the summit


10 reasons to attend the Future Trends: Spirits event

By Nicholas Robinson

Operators will descend on London’s Royal Institution next month for the must-attend Future Trends: Spirits event where top trends, innovations and new products will be exclusively revealed. Here are the top 10 reasons why you must not miss it.

Leeds: Multi-site operator Wolstencroft explains why Leeds is the place to be


Why should operators consider Leeds?

By Nikkie Sutton

Co-founder of Arc Inspirations, Martin Wolstencroft will be speaking to delegates about Leeds at this month's MA500 meeting and advising them on the city.

Brockmans Blackberry Sling is one of the MA's favourite's


Our ultimate cocktail guide

By Nicholas Robinson

Spirits and cocktails are a booming category in pubs, so it’s time to get your offer perfected. It’s not all about size either, but rather what’s the right mix for your pub’s customers. Nigel Huddleston and Nicholas Robinson report