Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.
The rise in popularity of soft drinks isn’t just down to thirsty designated drivers or those on a health kick. It is the flavour they provide in cocktails and mixed drinks that is helping the category push on.
Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.
Operators will descend on London’s Royal Institution next month for the must-attend Future Trends: Spirits event where top trends, innovations and new products will be exclusively revealed. Here are the top 10 reasons why you must not miss it.
Spirits and cocktails are a booming category in pubs, so it’s time to get your offer perfected. It’s not all about size either, but rather what’s the right mix for your pub’s customers. Nigel Huddleston and Nicholas Robinson report