Coors Brewers

Magners Draught hits 5,000 stockists

01-May-2009 By Andrew Pring

In just under a year since launch, Coors Brewers has reached a significant milestone seeing distribution of Magners Draught exceed 5,000 outlets - a...

Carling logos to be removed from kids' Celtic and Rangers shirts

09-Apr-2008 By Matt Eley Matt

Coors Brewers and Celtic and Rangers football clubs have announced that Carling branding will be removed from children's replica shirts from next...

'Quirky' Grolsch gets £8m spend

10-Jan-2008 By Rosie Davenport rosie.davenport@william-reed.co.u

Coors Brewers is putting Grolsch back in the spotlight, splashing out £3m on its TV return. The brewer wants to play up to the beer's "quirky Dutch...

Coors Sub Zero 'coldest in world'

23-Jun-2006 By Rosie Davenport

Coors Brewers is launching a new drink it claims is the world's coldest-ever draught beer. Served at -2.5ºC, Coors Sub Zero uses "space age"...

At last, summer's here to turn

21-Jul-2005

up the heat on beer volumes By Tony Halstead Soaring July temperatures have seen brewers step up beer production to meet extra demand from pubs...

Publicans confused over Coors' price rises

03-Feb-2005

Coors Brewers has apologised to licensees for any confusion that arose following the release of two sets of price rises from the company.Reports in...

Trade Talk: John Holberry

22-Oct-2004

John Holberry, on-trade sales director for Coors Brewers on the font space given to today's beers.After several years working in take-home, listening...

Coors to close Burton cask line

07-Oct-2004

Coors Brewers will close its Burton Brewery cask racking line in February 2005 with the loss of 18 jobs. The decision became inevitable after...

Reef's got a nice Pear.....and Grape new flavour

30-Jul-2003

The Reef brand from Coors Brewers has been extended with the introduction of a new Pear and Grape variant.Just six months since the last new flavour,...

Tradeteam lorries will get beer message on the road for Coor

10-Jul-2003

A new fleet of Tradeteam malt lorries have been specially designed by Coors Brewers to promote the naturalness of beer. The six eye-catching vehicles...

Coors happy with low-growth Bass

13-Feb-2003

by Mike Bennett Coors ­ a year on from taking over the old Bass beer empire ­ admitted it had only grown its sales by a "low, single-digit"...

'Alcopops' blamed for teenage binge-drinking

20-Dec-2002

Health experts are blaming 'alcopops' for an all-time high in teenage binge drinking.Worrying figures show that the average alcohol consumption of...

Raising the standard

22-Jul-2002

Licensees must capitalise on what is available in their pub to raise their profile against the competition.It does not take rocket science to provide...

Coors consolidates FAB position with two range extensions

20-May-2002

Coors Brewers is looking to strengthen its hand in the flavoured alcoholic beverage (FAB) market with the launch of two new range extensions.June 17...

Getting the occasion right

18-Mar-2002

By tracking consumer consumption patterns, Coors Brewers has identified six major on-trade occasions.Why should the beer category, or indeed the...