Heavy metal band Iron Maiden has released its latest Day of the Dead pour in tandem with Robinsons Brewery, while Signature Brewery has created an Oktoberfest serve named after an iconic German language single.
Scottish craft beer maker BrewDog has created a new 57.8% pour, South Devon-based Salcombe Distilling Co has teamed up with two-Michelin starred chef Niall Keating, and a new brewer has created a range of craft beers using adaptogenic mushrooms.
Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed
From a pair of passion fruit pours and a tayberry tipple to the launch of a trio of schnapps serves, there are berry rich pickings for operators among the glut of new fruit flavoured products in this week's round-up.
The past week has seen Signature Brew join forces with Mercury Prize shortlisted Sports Team, Bowmore announce a £50,000 limited-edition whisky in tandem with Aston Martin and a host of low-calorie pours hit the market.