Customer

Marketing tips: The rules of attraction

Marketing tips: The rules of attraction

By Alastair Scott

I watched Billy Elliot last week — I know I’m a bit behind, but I always wait until the DVD is £4 in the supermarket. When I watched it I realised how much life has changed in a generation.

Booker Direct updates vehicle fleet

Booker Direct updates vehicle fleet

By Lesley Foottit

Booker Direct, the national delivery operation of Booker, has converted its vehicle fleet to enable multi-temperature deliveries.

Old-school landlords are our unsung heroes

Old-school landlords are our unsung heroes

By Tony Jennings

Whenever I chat to Chas, the landlord of my local, I am impressed not only by the depth of his pub-trade knowledge but its streetwise nature.

Wetherspoon is tops for customer service

Wetherspoon is tops for customer service

By Gurjit Degun

JD Wetherspoon has been named as Britain’s best pub operator for customer satisfaction in the second major national study by customer experience specialist Nunwood.

Jonathan Perritt: Building on star appeal

Jonathan Perritt: Building on star appeal

By Phil Mellows

All multiple operators face the challenge of opening that difficult second pub. And then the even more difficult third. Most build the structure to cope with the extra demands as they go along. But not Jonathan Perritt.

Young's managed pubs will have Gametec gaming machines

Gamestec to supply Young's managed pubs

By Gurjit Degun

London-based pub operator Young's has signed an agreement with gaming machine operator Gamestec. Gamestec will provide a bespoke products for each...

Scott: greeting customers makes a big difference

Tips to make a welcoming pub

By Alastair Scott

In the first of a new column, the industry consultant and former M&B operations director Alastair Scott focuses on the importance of a hello.

Get people into your pub

Pulling the couch potatoes into the pub

By Phil Mellows

Many licensees blame cheap, off-trade booze deals for the drop in pub sales, but a recent survey suggests there's more to it, reports Phil Mellows.

Orchid: customer service strategy

Orchid spends big on customer service

By John Harrington

Managed operator Orchid Group is to spend £100,000 a year on a scheme to improve customer service at its pubs. The Exceptional Hospitality Scheme...

McCulloch: attracts customers with good value

Royal Oak: woodland ways

By Sheila McWattie

Pauline McCulloch, co-owner of the Royal Oak, Fritham, Hampshire, tells Sheila McWattie about building business in her New Forest pub. How we got...

Drew: stressing the importance of good customer service

Customer service: so cheap yet so vital

By Melanie Drew

I have often said I'm on a one-woman mission to improve customer service, says Melanie Drew, licensee of the Abbey Inn in Byland Abbey.

Georgel: training programme improvements

Punch boosts training regime

By Ewan Turney

Punch licensees have completed over 1,485 days worth of training since the new year, the pubco has said. Punch introduced its "Your Development...

Punch is offering a training course to help drive beer sales

Punch looks to combat beer decline

By Ewan Turney

Punch Taverns is offering licensees a new training course to help licensees combat the 8.6% decline in beer sales over the last year. The Profit...

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

In my opinion, loyalty schemes can be a good idea if your target market is heavily weighted towards, for example, the student market, which can be...