Marketing tips: The rules of attraction

Marketing tips: The rules of attraction

By Alastair Scott

I watched Billy Elliot last week — I know I’m a bit behind, but I always wait until the DVD is £4 in the supermarket. When I watched it I realised how much life has changed in a generation.

Booker: updated vehicle fleet

Booker Direct updates vehicle fleet

By Lesley Foottit

Booker Direct, the national delivery operation of Booker, has converted its vehicle fleet to enable multi-temperature deliveries.

Tony Jennings: 'Old school' is still cool

Old-school landlords are our unsung heroes

By Tony Jennings

Whenever I chat to Chas, the landlord of my local, I am impressed not only by the depth of his pub-trade knowledge but its streetwise nature.

Perritt: counts Enterprise boss Ted Tuppen as a customer

Jonathan Perritt: Building on star appeal

By Phil Mellows

All multiple operators face the challenge of opening that difficult second pub. And then the even more difficult third. Most build the structure to cope with the extra demands as they go along. But not Jonathan Perritt.

Wetherspoon: high praise

Wetherspoon is tops for customer service

By Gurjit Degun

JD Wetherspoon has been named as Britain’s best pub operator for customer satisfaction in the second major national study by customer experience specialist Nunwood.

Young's managed pubs will have Gametec gaming machines

Gamestec to supply Young's managed pubs

By Gurjit Degun

London-based pub operator Young's has signed an agreement with gaming machine operator Gamestec. Gamestec will provide a bespoke products for each...

Scott: greeting customers makes a big difference

Tips to make a welcoming pub

By Alastair Scott

In the first of a new column, the industry consultant and former M&B operations director Alastair Scott focuses on the importance of a hello.

Get people into your pub

Pulling the couch potatoes into the pub

By Phil Mellows

Many licensees blame cheap, off-trade booze deals for the drop in pub sales, but a recent survey suggests there's more to it, reports Phil Mellows.