Diageo

Diageo unveils spirits plan to 2020

17-Oct-2014 By Jessica Mason

Diageo has revealed “ambitious plans for this year and the following years” across its spirits portfolio - including a packaging update and shot machine for Smirnoff, an investment and new launch for Baileys, an increase in field sales teams as well as...

Wetherspoon's first pub in Republic of Ireland won't serve Guinness

30-Jun-2014 By James Wallin

JD Wetherspoon is to open its first pub in the Republic of Ireland – but has admitted it will not be serving the nation’s most popular drink, Guinness.

Diageo on-trade sales director van Buuren to retire

15-May-2014 By Rob Willock

Diageo has announced that its on-trade sales director Martijn van Buuren will retire from the business at the end of the summer.

Why did Diageo launch a grain whisky?

17-Apr-2014

Global drinks giants aren’t known for going against the grain, so why has Diageo launched a grain whisky?

Win a case of top-selling spirits by taking the PMA / Diageo survey

20-Jan-2014 By Mike Berry

Publican’s Morning Advertiser readers can win a case of one of the top-selling on-trade spirits brands by simply completing a short survey on spirits sales at their pubs.

Christmas drinks that will boost your sales

18-Nov-2013 By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...

Global Brands launches new Jungfrau range

25-Oct-2013 By Robyn Black

Capitalising on the growth in gold-flecked cinnamon-flavoured spirits, Global Brands has launched a new variant under its Jungfrau range.

Diageo launches Baileys Chocolat Luxe

12-Aug-2013 By Jessica Mason

Diageo has invested £5.5 million in a TV advertising and sampling campaign to support the launch of a new premium sub-brand for its cream liqueur brand Baileys.

Diageo National Pubwatch Awards are launched

01-May-2013 By Jordan Chamberlain

The Diageo National Pubwatch Awards have been launched for the second year running.

Captain Morgan sales hit 10 million case landmark

11-Dec-2012 By Mike Berry

Rum brand Captain Morgan has become only the sixth premium spirit ever to sell 10 million cases in one year.

BrewDog considers brewing beer to 'commemorate' spat with Diageo over BII award

18-May-2012

Scottish brewer and pub operator BrewDog has proposed brewing a beer to “commemorate” its spat with major global drinks firm Diageo, asking its Twitter followers to suggest a name.

BII chief Peter Thomas claims Brewdog-Diageo debacle "unfortunate" and "regrettable"

11-May-2012 By Michelle Perrett

BII chief executive Peter Thomas has responded to the Diageo - Brewdog debacle claiming the incident was “unfortunate, regrettable, disappointing”.

Gunfight at the ALMR conference

09-May-2012 By Rob Willock

I was pleased to be invited to chair a panel debate at the Association of Licensed Multiple Retailers’ (ALMR) 20th Anniversary Conference last week.

Diageo apologises for stripping Scottish pub firm BrewDog of Bar Operator of the Year 2012 award

09-May-2012 By Gurjit Degun

Global drinks firm Diageo has apologised after a “serious misjudgement” on stripping Scottish brewer and pub operator BrewDog of Bar Operator of the Year 2012 at the BII Scotland annual awards.

Diageo National Pubwatch Awards encourage responsibility

07-Feb-2012

National Pubwatch has teamed up with drinks giant Diageo to launch an awards scheme to recognise responsible drinking venues.

The Big Interview: Andrew Cowan

30-Nov-2011 By Phil Mellows

Pint of Guinness in hand, Andrew Cowan, the new country director for Diageo GB, wants to get more people to join him in the pub. Phil Mellows asks him how he’s going to do it.

Helping you meet the needs of customers

24-Nov-2011 By Andrew Cowan

Having recently returned to the UK from my role as Commercial Director for Diageo in Ireland, my first impression of pubs over here at the moment is of a sector that is vibrant and responsive to meeting the needs of today’s pub visitor.

Diageo's Litherland joins Britvic

19-Sep-2011 By Ewan Turney

Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.

Diageo: Great Britain volumes flat

25-Aug-2011 By Ewan Turney

Drinks giant Diageo has reported a small market share loss in beer and wine in Great Britain but was flat overall.

Diageo: Irresponsible for being responsible?

13-Jun-2011 By Mark Daniels

It's as if the health groups refuse to believe that the drinks industry might actually have good intentions at heart, says Mark Daniels.

Diageo launches review; executives to leave

25-May-2011 By Mark Wingett, M&C Report

Diageo, the global drinks group, has announced plans to restructure its international business to focus on fast growing emerging markets and said...

Diageo bags 500 more pubs for draught cocktail trial

28-Apr-2011 By Robyn Black

Another 500 pubs are to join a Diageo trial of draught cocktails this summer, the Publican's Morning Advertiser has learnt.

Black's Booze Blog: raining on their Pimm's parade

04-Apr-2011 By Robyn Black

This summer is forecast to be even worse than the last two, which is bad news for all and none more so than Pimm's, says Robyn Black.

Giants repeat long mixed drinks drive

01-Apr-2011 By Robyn Black

Following the success of last year's joint campaign, drinks giants Diageo and Coca-Cola Enterprises are joining forces to push long mixed drinks.

Diageo to increase Islay production

29-Mar-2011 By Graham Ridout

Diageo is to spend £3.5m on increasing production capacity at it Caol Ila distillery on the Hebridean island of Islay. The bulk of the money will...

By 'eck, I'll get a Pimm's

28-Mar-2011 By Michelle Perrett

Diageo is investing £4.6m in a summer campaign for Pimm's including a push in the north.

Students to lap up V-Kat Schnapps

18-Feb-2011 By Robyn Black

InterContinental Brands has unveiled its first marketing push after a two-year dispute with Smirnoff owner Diageo.

Guinness sales hit by pub closures

10-Feb-2011 By Hamish Champ

Diageo, the world's largest drinks company, said today that pub closures had hit sales of Guinness. Reporting on its first half trading, Diageo said...

Pub closures see Guinness sales drop

10-Feb-2011 By Ewan Turney

Net sales of Guinness in Great Britain dropped 2% for the six months to 31 December 2010 on last year as more pubs closed and the shift from on-trade...

'How they waste your money: Council employs professional actors to play drunks in bars'

12-Jan-2011

They stumbled around, slurred and headed for the bar to order another drink. The scenario may sound familiar, but these were not your average weekend...

Guinness price hike of 5 per cent on February 1

20-Dec-2010 By James Wilmore

The wholesale price of draught Guinness will rise by five per cent on February 1, producer Diageo has confirmed. The company said the hike had been...

BBPA: no comment on Diageo rumours

12-Nov-2010 By Ewan Turney

The British Beer and Pub Association has said it won't comment on rumours that it could ask Diageo to resign over its stance on duty.

Licensees can now buy promotional material online

29-Oct-2010

Drinks giant Diageo has launched a new website to help licencees buy point of sale (PoS) material online. In addition to the range of free PoS...

Corona and Red Stripe to leave Wells & Young's

05-Oct-2010 By Robyn Black

Both Corona Extra and Red Stripe are to leave the Bedfordshire-based brewer Wells & Young's portfolio next year.

Diageo announces multimillion-pound Christmas marketing plans for Smirnoff and Baileys

27-Sep-2010 By Claire Dodd Claire

Diageo has announced it will invest £4.5m promoting cream liqueur Baileys, including the launch of a new flavour, Hazelnut. Other plans include...

Woodforde's nabs ex Adnams and Diageo man

23-Sep-2010 By John Harrington

Norfolk brewer Woodforde's has appointed former Diageo and Adnams man Rupert Farquharson has its new director of sales and marketing. His previous...

Baileys goes nuts in Christmas campaign

23-Sep-2010 By Robyn Black

A new flavour of Baileys — Baileys with hazelnuts — will be released next month in time for Christmas, the key selling period for the brand....

Diageo boss's 72% pay hike

15-Sep-2010 By Martyn Leek, M&C Report

Paul Walsh, Diageo's chief executive, saw his annual salary jump 72% to more than £6m last year. Walsh who has led the Smirnoff vodka and Johnnie...

BBPA chiefs to meet Diageo over tax plan controversy

08-Sep-2010 By James Wilmore

British Beer & Pub Association (BBPA) chiefs have called a meeting with the UK managing director of Diageo - a BBPA member - next week to discuss...

Coors' chief attacks Diageo's duty plea

03-Sep-2010 By James Wilmore

Molson Coors boss Mark Hunter has branded Diageo's call for alcohol duty to be equalised as "very disappointing", claiming it is an "apparently...

Wetherspoon threatens Diageo boycott

03-Sep-2010 By John Harrington

JD Wetherspoon boss Tim Martin says he'll throw out Diageo products if the drinks giant stands by its 'anti-pub' stance on alcohol duty. Martin...

Molson Coors: Diageo plans undermine responsible drinking

03-Sep-2010 By Ewan Turney

The furore over Diageo's controversial plea for the duty escalator to remain in place for all products except spirits continues apace. This time it...

Diageo: freeze duty on spirits only

31-Aug-2010 By John Harrington

Diageo has called for spirits duty to be frozen — but the alcohol duty escalator on other drinks to remain until they are taxed at the same rate....

250th birthday boost for Guinness sales

26-Aug-2010 By Hamish Champ

High-profile marketing campaigns to highlight the 250th anniversary of Guinness helped hold steady sales of the 'Black Stuff' in the UK, according to...

Diageo's on-trade decline tempered by Guinness

26-Aug-2010 By Martyn Leek, M&C Report

Diageo has revealed a 9% increase in UK volumes and a 5% rise in sales — but a decline in on-trade volumes despite the stabalisation of pub closures.

Schweppes set for £6m push

19-Jul-2010 By Claire Dodd Claire

Top-selling mixer brand Schweppes is returning to TV screens as part of a £6m investment in the brand by owners Coca-Cola Enterprises (CCE). The ads...

'Diageo hands over whisky to fill gap in pension fund'

02-Jul-2010

Johnnie Walker maker Diageo is plugging its pension black hole with whisky. The world's biggest drinks firm has come up with an innovative plan to...

Public can rate pubs with new website

21-Jun-2010 By Gemma McKenna

Pub website Useyourlocal.com is offering consumers the chance to score their local pub — including rating the drinks offer.

M&B marketer joins De Vere Hotels

03-Jun-2010 By The PMA Team

Former Mitchells & Butlers (M&B) brand developer Kirstie Yates has joined De Vere Hotels and Resorts as head of marketing.

Diageo GB and Coca-Cola Enterprises launch joint campaign

09-Mar-2010

Coca-Cola Enterprises (CCE) and Diageo GB have unveiled a joint initiative aimed at helping licensees grow sales of spirits with mixers. Under the...