19-Mar-2009 By Gemma McKenna
Diageo is to close its global headquarters in central London by the end of 2009, as part of a major restructuring programme. The firm hopes to save...
Comment: We're dangerously obsessed with price
09-Mar-2009
The past week has emphasised how dangerously obsessed with price we are.The trade's submissions in the run-up to the Budget are of huge importance,...
02-Mar-2009 By Robyn Lewis
Diageo is to roll out Smirnoff Apple and Smirnoff Lime across the on and off-trades following a successful six-month trial in Bristol bars and...
Diageo introduces new trade terms
17-Feb-2009
Diageo has established a new set of trade terms for licensees, claiming the new deals are part of its drive to make the spirits category more...
Marston's appoints new finance director
13-Feb-2009
Marston's, the brewer and pub operator, announced the appointment of Andrew Andrea as group finance director. Mr Andrea, who will replace Paul...
12-Feb-2009 By Ewan Turney
Guinness volumes fell 8% in Great Britain during the six months to 31 December with net sales down 2% on last year, Diageo has reported.
Diageo distillery goes green
10-Feb-2009
It's not every day that a distillery plays host to the country's leader, but Diageo's Cameronbridge Distillery in Fife recently earned a visit by...
New Diageo products to be brand extensions
11-Dec-2008
Diageo Great Britain's managing director of has suggested that new launches from the company are likely to take the form of extensions to existing...
Diageo trials draught cocktails
09-Dec-2008
Diageo has trialled a draught cocktail dispense system in a number of pubs.The new spirit and mixer dispense system is fount-operated and allows...
17-Nov-2008 By John Harrington
Diageo has launched a software programme to help licensees create customised spirit-mixer menus. MenuMaker lets host list Diageo brands and spirits...
Diageo set to deliver up to nine per cent profits growth
15-Oct-2008
Guinness and Smirnoff producer Diageo has announced organic net sales growth of six per cent in the three month period ended September 30, 2008....
Diageo makes executive committee changes
25-Sep-2008 By Ewan Turney
Drinks giant Diageo has announced a raft of personnel changes to its executive committee with president of global marketing, sales and innovation Rob...
RTDs: Survival of the fittest
12-Sep-2008
What is the state of the current RTD market? The volume of RTDs sold in the on-trade in the year to May 2008 was 17 per cent lower than in the...
29-Aug-2008 By The PMA Team
Drinks giant Diageo has warned that the slowing UK economy would lead to more middle class people drinking at home rather than at the pub. Chief...
28-Aug-2008 By John Harrington
Guinness gets its highest share ever of the beer category, despite flat sales.
Guinness proves to be good for Diageo
28-Aug-2008 By Hamish Champ
Guinness producer Diageo has announced net sales for the year up eight per cent to £8.1bn.Driven primarily by growth in its international markets,...
Diageo to acquire stake in Cobra Beer
30-Jul-2008
Diageo is in talks to acquire a 30 per cent stake in Cobra Beer, according to reports.The move, likely to cost Diageo around £30m, would see the...
Diageo invests £600,000 in staff training
22-Jul-2008
Diageo is investing £600,000 in a new training programme for bar staff in August, claiming well-served spirits can provide a crucial point of...
Widening gin's appeal
10-Jul-2008
Diageo's Kathy Sawtell tells Jessica Harvey what the future holds for the company's Gordon's and Tanqueray brands and the gin category in general...
Sarah Lewis, Diageo GB
12-Jun-2008
Promoting responsible drinking should be a key consideration for any outlet licensed to sell alcohol. Contrary to popular belief, educating customers...
Diageo sales on track
08-May-2008
The global credit crunch appears to have had little impact on Diageo, with the world's biggest spirits company reporting sales growth of seven per...
Blue-sky drinking
01-May-2008
British weather is an unpredictable beast, but pubs should be planning their drinks offers in the hope that the rain clouds stay away, says Graham...
'Make alcohol more expensive, urge Brown's advisers'
15-Feb-2008
Alcohol should be made more expensive to cut down on violent crime, Gordon Brown's advisers have suggested - Daily TelegraphSupermarkets are to face...
14-Feb-2008 By Ewan Turney
Guinness has returned to growth in the European market with volumes up 3% for the six months to 31 December
Diageo 'proposed more safe drinking ads'
10-Dec-2007
Diageo reportedly told Gordon Brown the industry proposed making one in every six ads a warning
29-Nov-2007
Supermarket giant Morrisons has been criticised for selling premium branded spirits at just £8 a bottle
Whisky focus: The problem with blends
23-Oct-2007
It is time to investigate the curious case of blended whisky. It is a strange one indeed. For a start, let's look at the facts:• Blended whisky, or...
Whisky focus: Single minded
23-Oct-2007
While blends struggle to find the light in the reflected glow of sexy bourbons and quality Irish whiskeys, single malts are beginning to find more...
Responsible message gets across
18-Oct-2007
Diageo GB says that its responsible drinking message has been effective, with two in three people likely to consider drinking sensibly having seen...
Gordon Ramsay and Gordon's Gin
01-Oct-2007
Call us on 0845 603 7769 for your free PoS kit. Sharing the same passion for perfection, Gordon Ramsay and GORDON'S® Gin have got together to...
Diageo's new bottling line
27-Sep-2007
A new £12m Johnnie Walker bottling line at Diageo's Shieldhall plant in Govan, Glasgow, has been opened, marking the completion of a major...
Diageo announces strong results
30-Aug-2007
Diageo announced strong results in the year to June 2007, with a 13 per cent underlying rise in annual earnings and operating profit growth of 8.7...
27-Jul-2007 By John Harrington
Drinks companies are stepping up their efforts to provide drinking water.
Diageo gets new chairman
19-Jul-2007 By Hamish Champ
Dr Franz Humer is to succeed James Blyth as chairman of drinks giant Diageo from July next year.The group's board said Humer, currently a...
What the papers say - June 29, 2007
29-Jun-2007 By Eleanor Goodman
Diageo, the owner of Johnnie Walker whisky and Smirnoff vodka, warned of a slowdown in the US spirits market but reiterated its forecast that it...
Building a launch pad for take-off
14-Jun-2007
Creating a successful product is a challenge - as Diageo knows, after a few failed launches. Its head of innovation talks frankly to Nigel Huddleston...
The magic of mixing
31-May-2007
Cocktails are starting to make their way onto pub menus. But many outlets are still uneasy about offering them. Rosie Davenport reports Simply...
All-round training
22-May-2007
When getting a pub up to scratch, making sure you and your staff are at the top of your game has to be a priority.That's why so many of the category...
Guinness launches Perfect Pour campaign
14-May-2007
Diageo has launched a new advertising campaign for Guinness this summer aimed at encouraging "The Perfect Pour".The campaign will include a new...
MARKETING MUSCLE
10-May-2007
A round-up of the latest campaigns Pimm's Pimm's is to receive its first national advertising campaign as Diageo ploughs £3.5m into the summer...
Diageo visits Barcena
09-Mar-2007
A stock house brand is the pouring brand - recommended to change to quality well known big brand names as this will say to Barcena's customers that...
Slate 20's future uncertain as Diageo reviews RTDs
08-Mar-2007 By Rosie Davenport rosie.davenport@william reed.co.u
Diageo is reviewing the future of a handful of brands, including its RTD portfolio as the sector's performance continues to slide. The company is...
Project update 1: our rural pub
02-Mar-2007
Residents of Whashton, the tiny Yorkshire village that is home to the Hack & Spade, already know all about the pub's involvement in Sell More,...
Move to off-trade hits Diageo figures
22-Feb-2007 By The PMA Team
Guinness and spirits producer Diageo has reported tough trading conditions in the UK and Ireland in the six months to 31 December 2006. Guinness...
Back to basics: an all-round education
02-Nov-2006
Dragging licensees out of their pubs for training courses has always been a challenge. Ordinary working folk might relish the chance to get away from...
Blend and boring
24-Oct-2006
If anything is to blame for the poor performance of scotch whisky in the UK, then it's traditional blends - the big-selling brands.It is quite...
Festive build-up for Diageo
22-Sep-2006
Diageo is backing its major brands to the tune of £25m in a bid to build sales in the run-up to Christmas. The package includes a £5m TV, radio...
What the Sunday papers said
19-Jun-2006 By Hamish Champ
The Conservative party has called for the scrapping of the government's proposed identity card scheme and said it would use the money saved to build...
The message on responsible drinking
01-Jun-2006
A man out for a night drinks too much and ends up ruining it by almost punching someone. A woman at a party is too drunk to stand. These scenes may...
The drinks doctor: Show some spirit
08-Mar-2006
Every so often the drinks industry is faced with a tough problem. Who're you gonna call? Why not The Publican's Drinks Doctor? He will endeavour to...
