Diageo

The Drinks Editor says

27-Feb-2006

While cider has become the new weapon of choice for drinkers, old favourites RTDs are struggling. Drinks editor Adam Withrington asks whether there...

Diageo: get set for St Patrick's day fun

16-Feb-2006

Diageo has launched a major campaign for its Guinness brand to help licensees prepare for St Patrick's Day (SPD). The event this year falls on a...

What the papers say

13-Feb-2006 By Iain O'Neil

A regular Monday morning look back at how the weekend's papers reported issues affecting the licensed trade. Sunday Observer The Observer reports...

RTD focus: What to stock?

03-Oct-2005

Adam Withrington concludes his ready-to-drink special with a guide to getting your offer right.In recent weeks The Publican has taken a long hard...

Europe tough as Diageo profits slide

01-Sep-2005

Diageo has reported a fall in annual profits, as it tackles lower sales in a tough European market, and a continued decline in global RTD sales.The...

Diageo completes deal for Bushmills

31-Aug-2005

Diageo has completed its £200m purchase of Irish whiskey brand Bushmills as it continues to streamline its operations to focus its drinks...

Adam on...Diageo's purchase of Bushmills

15-Jun-2005

Drinks reporter Adam Withrington looks at how Diageo's purchase of Bushmills will shake up the Irish whiskey sector.The potential sale of Allied...

Diageo invests in new low-sugar Archers RTD range

12-May-2005

Diageo has announced it will be investing £4m in a new RTD brand, despite falling category sales.Archer's Vea is a low-sugar RTD aimed at women aged...

Pubs clean up their acts on tipping

04-May-2005

Pubs have been praised for cleaning up their act when it comes to swapping leading spirits brands with cheaper substitutes. Only one in 50 pubs is...

Diageo ups security after fake drink scam

03-Mar-2005

Diageo has stepped up security measures in Northern Ireland after it emerged that the IRA is believed to be behind a professionally run distribution...

Pint prices set to rise 8p as brewers pass on costs

20-Jan-2005

by Tony Halstead Licensees are to be hit with a string of price rises from national brewers' ­ increases that could force up the price of a pint by...

Trade hit by brand price hikes

19-Jan-2005

Licensees are facing a year of rising costs with three major drinks suppliers set to introduce significant price rises.Twelve months on from their...

Top level reshuffle at Diageo

18-Jan-2005

Diageo Great Britain has announced a major shake-up of its senior management structure.Two managing director posts have been created, with one...

Views from the bar

16-Dec-2004

We asked hosts from the MA's list of top-20 pubs for this year's most fashionable drinks Rose & Crown, Warwick and the Fleece, Witney Peroni...

Vodka turns blue to attract purists

30-Sep-2004

Diageo is taking aim at the late 20s male market with its new Nordic vodka. Distilled using Nordic berries, Smirnoff Norsk is pale blue and at 37.5...

Diageo Hatches a plan to halt declining sales in pubs

30-Sep-2004

Concerns about consumers' continued migration to supermarkets at the expense of pubs has prompted Diageo to set up a special business to develop new...

Tale of two halves as Guinness sales fall

09-Sep-2004

Guinness volumes fell by 5% in the pub market while Smirnoff Ice lost 13% in the 12 months to June, owner Diageo has revealed in its full-year...

Guinness volumes dip for Diageo

02-Sep-2004

Drinks giant Diageo has seen sales of Guinness decline in the UK and Ireland.Reporting full-year results for the year to June 30, Diageo said...

RTD decline fails to deter Diageo

26-Feb-2004

by John Harrington Volume sales of Diageo's RTDs (ready to drink) fell 12% in the second half of 2003, while the Treasury is taking more from the...

Alcopop boom is over for Diageo

23-Feb-2004

Drinks giant Diageo has revealed that the growth boom is well and truly over for alcopops.Its ready-mixed cocktail-style drinks such as Smirnoff Ice...

Baileys Glides into pub arena

13-Feb-2004

Diageo GB is looking to strengthen its grip on the cream liqueur category with the on-trade launch of its Baileys Glide concept.Glide, which is a...

Diageo and SWA settle row over pure' Cardhu

11-Dec-2003

by John Harrington A compromise has been reached between the Scotch Whisky Association (SWA) and Diageo in the row over the "pure malt" marketing of...

Diageo to raise profile of second string spirits

12-Nov-2003

Diageo GB has streamlined its spirits portfolio in response to an increased demand among pub-goers for premium brands.A bespoke sales and marketing...

Diageo predicts return to RTD-sector growth

30-Oct-2003

by Claire Hu The declining RTD market will move back into growth in the next two years, according to Diageo which has spent £2m on researching the...

Diageo backs maturing RTD category

29-Oct-2003

Diageo has taken steps to reassure the trade that the future of the ready-to-drink (RTD) sector is a rosy one.The spirits giant recently met with a...

Diageo training is on course

24-Oct-2003

The following article is brought to you by Diageo.Diageo links up with BII to offer NCL qualificationStaff training is at the heart of customer...

Wolves pays £3.2m to scrap lager deal

03-Oct-2003

Dropping a deal to stock Harp lager in all its pubs has cost Wolverhampton & Dudley Breweries a whopping £3.2m.The money was paid over to Harp...

S&N bids close

21-Aug-2003

Tomorrow is the deadline for the receipt of final bids for the 1,400 Scottish & Newcastle Retail pubs. A total of eight bidders are believed to...

Diageo juggernaut rolls on despite tricky times

17-Jul-2003

Profits at Diageo may be under intense pressure, but the £20bn drinks colossus continues to outshine most of its much smaller rivals. It seems to...

The next big thing?

23-Apr-2003

With the growth of the ready-to-drink sector slowing, companies are turning their attention to pre-mixed wine. Ben McFarland reports.Having trundled...

Bacardi-Martini voted eighth best company to work for

04-Mar-2003

UK drinks group Bacardi-Martini has been placed eighth in The Sunday Times' search for the best companies to work for. Other companies from drinks...

Hits and misses for Diageo RTDs

27-Feb-2003

by The PMA Team Sales of Gordon's Edge, the RTD launched by Diageo last May,have been "disappointing" with 200,000 cases sold in the UK in its first...

From ad to worse

20-Feb-2003

Ben McFarland looks at what happens when the marketers get it wrong.The drinks industry's advertising is probably the best advertising in the world....

Smirnoff Ice faces

12-Dec-2002

investigation in US American regulators have begun an inquiry into Smirnoff Ice as part of a wider inquiry into the flavoured malt-beverage category....

UK drinks giant distances itself from stateside Smirnoff Ice contoversy

11-Dec-2002

Diageo UK has dismissed allegations that its leading Smirnoff Ice premium packaged spirit (PPS) brand doesn't contain any Smirnoff vodka.Following...

What the Sunday papers said

04-Nov-2002

Financial TimesReform of licensing is set to be included in the Queen's Speech this month, but it is likely to face opposition from the Conservatives...

Fast pouring font launched for Guinness Draught Extra Cold

13-Sep-2002

After years of promoting patience as a drinker's most important virtue through its "good things come to those who wait" marketing campaign, Guinness...

There's no substitute

05-Sep-2002

At one stage tipping, or spirits substitution, was costing the consumer £40m a year. Ben McFarland examines what's being done about it.The...

Pubs score as World Cup fever hits

13-Jun-2002

Over eight million football fans are expected to pack into pubs across the country for England's World Cup match against Denmark on Saturday (June...

Maximising occasions

18-Mar-2002

By understanding drinking occasions you can more successfully meet the needs of your customers.Why do people choose one outlet over another? What...

Diageo blames sales fall on decline in beer drinking

01-Mar-2002

Diageo, the maker of Guinness, blamed a decline in beer drinking for a four per cent fall in stout sales in Ireland and one per cent fall overall.The...

Guinness considers 'quick pour" tap

27-Feb-2002

Guinness' quest to recruit everyday drinkers may see the introduction of a revolutionary new font designed to pour a pint in 15 to 25...

Bidders line up for Malibu

22-Feb-2002

Three spirits companies have submitted bids for Malibu, the coconut rum brand being auctioned by Diageo, the UK drinks group. Allied Domecq is...

Drinks and bar snacks calorie counter

16-Jan-2002

On a diet? Watching what you eat? We can help! Take a look at the calories that are contained in your favourite tipple or bar...

Diageo set to drop Malibu to save deal

01-Nov-2001

Drinks company likely to off-load spirit to comply with rulingIt is believed Diageo will off-load Malibu in favour of Captain Morgan in order to buy...

Seagram sale blocked in the US

24-Oct-2001

US regulators have moved to block the proposed £5.7bn sale of Seagram's wine and spirits business to Diageo and Pernod Ricard.The Federal Trade...

Brewing future looks bright for Guinness UDV

18-Jul-2001

Guinness UDV GB is looking to strengthen its hand in the brewing industry following the completion of its long-awaited merger.Following the decision...

Summer cocktail recipes

26-Jun-2001

Summer is the time that long cocktails really come into their own. Either as single serve long drinks or sold in pitchers, freshly made cocktails can...

Diageo rumoured to be selling-off Cinzano to concentrate on key products

22-Mar-1999

Diageo is believed to be planning a disposal of its Cinzano spirit brand as part of its move to focus on key products.It is trying to reverse a...

UDV spends £15m on ad in fight against economic slowdown

07-Dec-1998

A record £15m spend on advertising by wine and spirits giant UDV this month is one of the steps in its fight against an economic slowdown.The TV and...