Fifa World Cup

The Morning Advertiser Lock In Podcast episode 48

The Lock In Podcast

The World Cup vs Christmas

By Ed Bedington

The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...

World Cup lifts ABInBev sales

World Cup lifts ABInBev sales

By John Harrington

ABInBev, the Stella Artois and Budweiser brewer, saw UK sales of its drinks grow 13.5% in Q2 2014, due to ”strong World Cup volumes”.

Pubs licensing hours for football World Cup 2014

4 key licensing points for World Cup 2014

By Poppleston Allen

The 2014 World Cup in Brazil kicks-off on 12 June and the tournament is a great opportunity for pubs to boost business. Here are 4 key points operators need to know about the extension of licensing hours for England matches.

World Cup promotion for Coca-Cola

World Cup promotion for Coca-Cola

By Robyn Black

Coca-Cola Enterprises (CCE) is ramping up on-trade activity around its 330ml glass bottles, as it looks to make the most of Coke’s sponsorship of the 2014 FIFA World Cup.

Budweiser new Rise as One World Cup 2014 campaign

Budweiser gears up for World Cup with new campaign

By Mike Berry

AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.

BBPA World Cup

BBPA produces World Cup guidance for pubs

By Michelle Perrett

The British Beer & Pub Association (BBPA) has produced guidance for pubs to help them make the most of this year’s World Cup which is being held in Brazil.

Peroni drives SAB Miller UK lager volumes by 6%

Peroni drives SAB Miller UK lager volumes by 6%

By John Harrington

SABMiller has shrugged off the difficult comparatives with the 2010 football World Cup to report a 6% growth in UK lager volumes in the six months to 30 September.

Leisure and sport industry can create 100,000 jobs

Leisure and sport industry can create 100,000 jobs

By Michelle Perrett

The sport and leisure industry can create a further 100,000 jobs by 2014 with Government support, claims the Business In Sport & Leisure chief executive Dominic Harrison.

Dunsmore to step down as C&C chief executive

Dunsmore to step down as C&C chief executive

C&C Group, the Irish drinks company, has announced that John Dunsmore will step down as its chief executive at the end of the year and will be succeeded by its current chief operating officer and finance director Stephen Glancey.

Bud: sales surge in the UK

Budweiser volumes surge 36.1% in UK

By John Harrington

Budweiser volumes rose 36.1% in the UK during 2010 as A-B InBev reported a 3.4% increase in UK beer volumes overall during the year. Announcing its...

Food sales are holding up at managed chains

Pub chains enjoying good summer trade

By Ewan Turney

The UK's large managed pubs and restaurants are enjoying a good summer's trade with sales up in July. The Coffer Peach Business Tracker, which...

Football fever: lucrative for pubs

Come on England...for pubs' sake

By John Harrington

An England win against Germany on Sunday would see pub revenues increase 5-6%, says a survey by accountants BDO LLP.

Red Lion: re-named for World Cup

Pub re-named Three Lions for World Cup

By Lesley Foottit

Two football mad licensees have registered their support for the beautiful game by renaming their pub the Three Lions for the duration of the World...

Moy Park platter: tempting the fans

World Cup: feeding the fans

By Lesley Foottit

Lesley Foottit looks at more ideas for match-time munching and keeping your customers happy.

World Cup matches provide a big boost for Britain's pubs

MP voices fears over free-to-air football

By John Harrington

The Government will be urged by an influential committee to re-think the policy of having all football World Cup matches free-to-air. That's the...

Bud rides World Cup wave

Bud rides World Cup wave

By Jo de Mille

Anheuser-Busch is backing its bid for World Cup sales success with a new 30-second TV ad for Budweiser. The advert, entitled "Wave", launches this...

My Shout

My Shout

Firstly I would like to wish everyone a happy and prosperous New Year. A New Year that will bring with it the greatest sales building opportunity...