08-Apr-2015 By Noli Dinkovski
C&C Group has pledged to increase brand investment after unifying three separate trading businesses – Magners GB, the Shepton Mallet Cider Mill and International Wine Services – into one company.
24-Jan-2014 By Michelle Perrett
Workers at the Gaymer Cider Company in Shepton Mallett, Somerset, have agreed a 3% pay increase for 2012-13 averting industrial action.
10-Jan-2014 By Lewis Brown
Workers at the Gaymer Cider Company in Shepton Mallett, Somerset are voting on possible industrial action in a dispute over pay.
Gaymers launches new fruit cider
19-Mar-2010 By Claire Dodd Claire
Gaymer Cider Company has launched a new fruit flavoured varient to tap into what it says is the biggest growth area for the cider in 2010. Gaymers...
Gaymers brings back Dry Blackthorn
05-Mar-2010
Gaymer Cider Company has bowed to pressure to bring back its Dry Blackthorn cider after dumping it for a sweeter version last year. Customer research...
New £2m ad campaign for Blackthorn
03-Mar-2010 By Claire Dodd Claire
Gaymer Cider Company has launched a new Blackthorn advertising campaign as part of a £2m multi-media marketing spend for the brand. The campaign...
C&C unable to rule out job losses after Gaymer's purchase
30-Nov-2009 By Claire Dodd Claire
Stephen Glancey, chief operating officer of C&C Group, owner of Magners said he is unable to rule-out job losses as the result of its purchase of...
C&C Group buys Gaymers cider for £45m
30-Nov-2009 By Hamish Champ
Magners cider producer C&C Group has bought rival manufacturer Gaymer Cider Company from Constellation Brands for £45m. Gaymer's, which employs...
30-Nov-2009 By Ewan Turney
Magners producer C&C Group has acquired Gaymer Cider Company from Constellation Brands for £45m. The deal will be financed via a new £60m bank...
29-May-2009 By Robyn Lewis
The Gaymer Cider Company is declaring the relaunch of its Blackthorn brand to be a success. The cider was reformulated in March to make it less dry...
Comment: Blackthorn's long-term success is sad but true
27-May-2009
The Gaymer Cider Company's (GCC) fight back following damaging press coverage of its new-look and new-taste Blackthorn has begun in earnest (see...
New dry draught cider answers Blackthorn critics
12-May-2009
Gaymer Cider Company is attempting to answer critics of the new taste it has given to Blackthorn by making Natch cider available on draught for the...
07-May-2009 By Robyn Lewis
Two products from the Gaymer Cider Company are to be relaunched to further push their premium credentials. Gaymer's Orchard Reserve and Addlestones...
Addlestones relaunched
05-May-2009
Gaymer Cider Company is to relaunch two of its brands in order to capitalise on what it claims is growing demand for diversity within the cider...
06-Apr-2009 By Robyn Lewis
The Gaymer Cider company said it is "disappointed" by the backlash from Blackthorn drinkers in the brand's Bristol heartland who have slammed the...
Gaymers turns up volume for music promotion
24-Mar-2009
Gaymer Cider Company has announced the line up for a second summer of marketing the brand around music festivals.It has also promised retail support...
Blackthorn £1.5m overhaul
06-Mar-2009 By Sonya Hook
Blackthorn cider is set to undergo a major overhaul to include an improved flavour, reduced abv and a new look. Gaymer Cider Company is investing...
Blackthorn cider relaunched
06-Mar-2009
Gaymer Cider Company is to relaunch its best-selling brand Blackthorn with a new liquid, new packaging and a £1.5m marketing campaign.The relaunch...
Constellation restructures
07-Jan-2009
Constellation Europe has announced major changes to its structure, with two senior members of the team appointed to new positions. The UK and...
In Brief
17-Jul-2008
Blackthorn's sporting ties Blackthorn will be linked to sport in the south-west as part of Gaymer Cider Company's £1.2m spend on the brand. The...
Gaymer launches county branded ciders
02-Apr-2008
Gaymer is appealing to customers whio like to see a little provenance in their products with the launch to two county-branded bottled ciders.Somerset...
A first for pear
14-Mar-2008
Gaymer Cider Company has announced the launch of Gaymers pear cider - the first brand owner to do so on draught.The company has designed a special...
MARKETING MUSCLE
26-Jul-2007
A round-up of the latest campaigns Gaymers Gaymer Cider Company has thrown £4m behind Gaymers Original - the largest investment the company is...
Product trial: A glass of cider with that?
15-Jun-2007
THE CASUAL observer could be forgiven for thinking the only accompaniment a cider drinker wants with their tipple is a handful of ice.Certainly, the...
Seasonal menus: Summer suppers
03-May-2007 By Gareth Iacobucci
The arrival of summer means pubs can boost trade by cross-selling. Matching dishes from the food menu with appropriately chilled seasonal drinks such...
Gaymers launches three premium ciders
10-Feb-2006
Gaymer Cider Company has launched three premium packaged ciders, supporting them with a £24m marketing budget.Gaymer's Original, Gaymer's Orchard...
Cider hailed as a rising star for Constellation
21-Oct-2004
by Rosie Davenport Constellation Europe has created a division to champion its cider business as it pledges to take a "fresh approach" to the...
