Gin

Let the games be-gin: Brakspear pubs will host the inaugural Henley Gin Trail

‘Ginuary’ comes to Henley-on-Thames

By Stuart Stone

Henley-on-Thames will host its first ever gin trail in January thanks to a collaboration between locally distilled Mr Hobbs Gin and Brakspear.

Epicentre: the capital boasts a fifth of the total number of distilleries in the whole of England

London re-established as gin capital of the UK

By James Beeson

London is now home to 24 gin distilleries - more than existed in the whole of the England in 2010 – according to new statistics revealed by the Wine & Spirit Trade Association (WSTA).

Well matched: the popular tonic waters have been canned as separate products

Adnams develops its own tonic water

By James Beeson

Family-owned brewery and distiller Adnams has produced its own tonic water to accompany its range of gins and vodkas.

Gin doom? WSTA issues warning ahead of Budget

Gin boom could be ruined by tax increase

By Nicholas Robinson

A horrendous tax bill could choke the dramatic growth of the British gin industry if the Chancellor does not freeze duty on spirits, according to the drinks trade in a desperate plea to the Government.

Accessibility: Diageo's Paul Thomas predicts a rise in fruit flavoured gins

Future Trends: Spirits

Where next for gin?

By James Beeson

Gin will continue to drive the category growth in spirits through an increased focus on discovery and accessibility, according to Diageo’s head of European innovation.

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

On the up: there was a 135% rise in the number of UK distilleries between 2010 and 2016, according to HMRC

Tiny gin is the new big thing

By Nicholas Robinson

With gin production and sales still booming, what way will the market will go? The words small, craft and local will certainly be part of the success story.

On the up: gin sales have grown more than any other spirit sold in the UK in the past year.

World Gin Day: the gin boom continues to soar

By Nikkie Sutton

Sales of gin in the UK have grown 12% in volume in the past 12 months and the category is now worth £655m, according to the Wine & Spirit Trade Association (WSTA).

Uptick: Campari sees big sales growth

Campari and Aperol sales rocket in the UK

By Nicholas Robinson

Sales of Campari and Aperol have increased dramatically for the first quarter of 2017 following a phenomenal increase in advertising spend.

High five: we twist the G&T

In association with Diageo

5 twists on the classic gin and tonic

By Nicholas Robinson

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

In the video above Draft House founder Charlie McVeigh outlines how to build a spirits offer from scratch

In association with Diageo

How to build the perfect spirits offer

By Nicholas Robinson

We have heard that spirits and cocktail sales are on the rise in pubs, but it is not a new message. Getting in on the act and making a success of the category, however, is not so simple.

MA Drinks List sparks national bingo comp with Oxford accountants

The Drinks List: Top 100 Brands

MA Drinks List sparks national bingo competition

By Nikkie Sutton

The Morning Advertiser’s Drinks List: Top 100 Brands has formed the basis of an Oxford accountants’ internal bingo-style competition for staff.

Drinks trends for 2017

Drinks predictions

What 2017 has in store for the drinks category

By Nikkie Sutton

Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.

A twist on the Pornstar Martini

In association with Diageo

Make the Wisely Wonder

By Nicholas Robinson

The Porn Star Martini has taken the UK by storm, but some long-time drinkers of the cocktail might be looking to try something a little different. Why not try this gin twist?

Spirits summit: bursting the gin bubble?

FUTURE TRENDS: SPIRITS

Spirits summit: bursting the gin bubble?

By Daniel Woolfson

Gin is, literally and figuratively, on everybody’s lips. The past five years have seen an unprecedented rise in distilleries and brands, giving the spirit a much-needed revitalisation.

Trending event: get into the spirit of the summit

Event

10 reasons to attend the Future Trends: Spirits event

By Nicholas Robinson

Operators will descend on London’s Royal Institution next month for the must-attend Future Trends: Spirits event where top trends, innovations and new products will be exclusively revealed. Here are the top 10 reasons why you must not miss it.

Masons Gin: creating unique flavours will keep the spirit alive

Spirits

Preventing gin’s bubble from bursting

By Nicholas Robinson

Gin’s popularity will only endure if distillers continue to innovate beyond the label on the bottle and start producing more innovative flavours, a Yorkshire gin maker has claimed ahead of his return to the Future Trends: Spirits event next month.

Yarr! Set sail for new Slingsby gin

New products

Navy-strength Slingsby gin

By Nicholas Robinson

TOP SHELF:Ignite your gunpowder even if it’s soaked in gin, says independent alcoholic drinks company Slingsby with its newly-launched 57% ABV navy-strength variant of its Artisan Gin.

How to make a Negroni

Drink deconstructed

Make the perfect Negroni

By Nicholas Robinson

Possibly one of the simplest, yet most impressive, cocktails to make. The Negroni is hot right now.

Proper cocktails: Diageo's Timpson explains why spirits need serving correctly

In association with Diageo

There’s no excuse for a bad cocktail

By Nicholas Robinson

Cocktail making is a skilled profession, anyone who says otherwise is a fool. It is theatre, art and a craft that can be taught. Poorly-trained staff are an embarrassment and detrimental to business, but that needn’t be the case

A rum coffee twist on a classic

Cocktails

Three easy coffee cocktails you must make

By Nicholas Robinson

Each week millions of cups of coffee are sold in pubs, so finding ways to tap into rising customer demand for coffee during evening trade could be a big win for operators. Here are three coffee cocktails you should try

How gin can boost your sales

Gin report

What’s next for gin?

By Nicholas Robinson

Gin has long discarded its negative early image and is regarded as a sophisticated drink with wide appeal and at the top of the list of many discerning drinkers’ bar calls. But what’s next now the liquor has made it so high? Nicholas Robinson investigates

A simple, yet satisfying cocktail for pubs

Cocktail Masterclass

How to make a Negroni

By Nicholas Robinson

The Negroni is a simple cocktail to make, as it consists of just three ingredients used in equal measures and doesn't require shaking or even stirring (although there is some debate about that). Bar staff at the gin and rum bar the Merchant House...

'Gin has a lot more left to give,' expert claims

Gin

Gin: what are the next big trends?

By Nicholas Robinson

Gin innovation has reached its peak, or so say the critics. But, those closer to the sector say new gin products are set to fly out of distilleries and keep the segment fresh for years to come.

City of London Distillery was three years in the making

Gin

New gin for pubs after three years in the making

By Nicholas Robinson

City of London Distillery founder Jonathan Clark will target pubs with his premium gin, after spending three years and thousands of pounds "perfecting" his offer, he told the Publican's Morning Advertiser.

White Lady cocktail: Delicate, fluffy and lemony

Cocktail masterclass

How to make the perfect White Lady

By Nicholas Robinson

Gin is increasingly in demand from customers, who are seeking new ways to drink it. Nicholas Robinson caught up with City of London Distillery operations manager Luke Shackleton to find out how to make the White Lady.

Is your bar cool for the summer?

Summertime drinks

Cool drinks for the summer

By Jo Bruce

With a change in the weather on the horizon, Jo Bruce looks at what drinks are forecast to heat up your sales this summer