Global Brands

LoneWolf Spirits and Global Brands tie-up 'good for all'

25-Jan-2018 By James Beeson

Doug Bairner, managing director of LoneWolf (the distilling arm of Scottish brewery BrewDog), has said the new distribution deal with Global Brands will provide a boost for the spirit's growth.

LoneWolf Spirits partners with Global Brands to expand distribution

17-Jan-2018 By James Beeson

LoneWolf Spirits – the distilling arm of Scottish craft beer company BrewDog – has announced a new partnership with drinks supplier Global Brands, in a move it hopes will boost sales by £40m over the next two years.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 By Helen Gilbert

Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

Here comes summer: opportunity for pubs

18-Apr-2011 By Sonya Hook

Summer is a big opportunity for licensees to cash in by offering a range of drinks and food to suit the great outdoors, reports Sonya Hook.

Mackey leaves Global Brands

09-Sep-2010 By The PMA Team

Global Brands managing director Derek Mackey has left the company, the Morning Advertiser has learnt. Mackey took over as managing director at the...

Global Brands announces new managing director

02-Oct-2008

A number of management changes have been announced at independent drinks company, Global Brands. Steve Perez has relinquished his position as...

RTDs: Global Brands boss sticks to what he's good at

12-Sep-2008

Welcome to the weird world of Global Brands.The company known for its own Ready-To-Drink (RTD) Vodka Kick (VK) range was, this time last year, widely...

Global Brands launches RTD inspired by cider

22-Aug-2008

Global Brands is to launch a pear variant of its VK ready to drink (RTD) range in a bid to capitalise on cider's popularity.The drinks company is...

Getting his kicks from life

08-May-2008

Never one to be in the passenger seat, Global Brands MD Steve Perez tells Noli Dinkovski how his single-minded approach to business drives him...