Guinness

Scene from the new Guinness advert

Epic £5m ad campaign for Guinness

By Sonya Hook

Guinness will feature in an epic new £5m advertising campaign which breaks all ties with its long-standing 'Good Things Come to Those Who Wait'...

Guinness: working on new glass

Guinness's new glass plan

By Robyn Lewis

Diageo is working on developing a new glass for Guinness following changes in what consumers expect from glassware, said marketing manager Paul...

One of the prizes on offer is a trip into space

Interactive TV show for Arthur Guinness day

By Ewan Turney

Licensees will have the chance to take part in an interactive TV show as part of its 250th anniversary celebrations for Guinness. The £3m campaign,...

Guinness: cheers to Arthur Guinness on 250th anniversary

Guinness offers trip into space

By Ewan Turney

Guinness is offering one lucky person the opportunity to become one of the first non-professional astronauts to venture into space. As part of its...

Protz: Guiness has been a remarkable success

250 years of the black stuff

By Roger Protz

When Arthur Guinness signed the lease on a brewery in 1759 it was the start of a legend, says Roger Protz.

Guinness: prizes up for grabs

Guinness offers £10k prize for licensees

By Ewan Turney

Licensees could win up to £10,250 in a competition to celebrate the 250th anniversary of the signing of the lease at the Guinness brewery. Hosts...

Guinness: mid-strength trials extended

Trial extended for lighter Guinness

By Robyn Lewis

The trial of Guinness Mid-Strength in Ireland has been extended even further, the Morning Advertiser has learned. The 2.8% abv Guinness Mid-Strength...

Guinness: new glasses contain unit info

Guinness glasses contain unit information

By Ewan Turney

Guinness is to launch the industry's first pint glasses containing unit information in a bid to help drinkers stay within the Government recommended guidelines.

Guinness returns to growth

Guinness returns to growth

By Ewan Turney

Guinness has returned to growth in the European market with volumes up 3% for the six months to 31 December

New Guinness Red is ready for UK launch

New Guinness Red is ready for UK launch

By The Morning Advertiser

Diageo is to begin rolling out Guinness Red, a smoother, sweeter Guinness which uses lighter roasted barley for a rich ruby red colour.

NewsDigest

NewsDigest

Freetrade readers have just over a week to share their views on the industry in the MA's annual survey of the sector. Last week's MA contained a...

Curry connection

Curry connection

The typical image of an Indian meal is a dish served up with ice-cold lager, but the classic combination was created purely by chance, says Adam...

THE GUV'NOR

THE GUV'NOR

Paul Clerehugh St Patrick's Day should lead to stuffed tills, says the licensee of the Crooked Billet in Stoke Rowe, Oxfordshire In Dublin's fair...

Guinness to launch on-trade surger

Guinness to launch on-trade surger

By Rosie Davenport

Guinness is to launch a bar-top unit that claims to deliver draught quality Guinness from cans in the UK on-trade. The device, known as the Surger,...

A still from a Guinness advert

Irish cold shoulder for Guinness

By Roger Protz

One of the great treats of the trade used to be visiting the Guinness brewery at London's Park Royal - a trip round the site, including the...

Guilty pleasures

Guilty pleasures

While the smoking ban may be irksome, says Daily Telegraph pubs writer ADAM EDWARDS, it will only sustain smoking's illicit allure In the flurry of...