Havana Club

Future Trends: Spirits

The masterclass: rum explosion in pubs

12-Sep-2016 By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...

Havana Club shows more Cuban clout

11-Dec-2003

Pernod Ricard has new packaging for its Havana Club rum range, in a bid to reinforce the brand's Cuban heritage. Bottles of 3 Year Old, 7 Year Old,...

Havana Club to align itself with new Auf Wiedersehen series

23-Jun-2003

Havana Club is moving its publicity through the gears in preparation for a forthcoming series of Auf Wiedersehen Pet, which will be set in Cuba.The...