Full of beans?
28-Jul-2005
Could the next challenge for pubs come from competition posed by lifestyle cafés? Adam Withrington probes whether coffee chains will start selling...
Tempting new-age drinkers
21-Jul-2005
However hard they tried at uni to force pints of cheap beer down their throats at the student union, many women found that they were simply not put...
Interbrew in stand-off over off-trade discounts
16-Jun-2005
The head of Interbrew UK has said the brewer will not engage in any more deep discounting of its brands in the off-trade.Steve Cahillane, chief...
Interbrew's early move on Beck's
02-Jun-2005
by Rosie Davenport Interbrew has pledged to breathe new life into Beck's as it takes over the rights to the beer from Scottish & Newcastle....
New push for Stella and Leffe
24-Mar-2005
Interbrew is hoping to move Stella Artois' involvement with the world of film up a gear, with a range of events targeting "opinion forming" drinkers....
Fresh strikes in bid to save Boddies site
18-Nov-2004
Workers at Strangeways Brewery that produces Boddingtons in Manchester are stepping up their campaign to save the site with two further rounds of...
AD secures UK rights for French liqueur
09-Sep-2004
Allied Domecq has taken on the rights to a French liqueur brand. The drinks giant said it would aim Hpnotiq at "discerning drinkers", adding that it...
Interbrew to close Belfast brewery
25-Aug-2004
Interbrew is to shut down the Bass Ireland Ulster Brewery after failing to find a buyer for the business.The closure of Northern Ireland's only...
Interbrew boss slams plans for alcohol misuse fund
22-Apr-2004
Steve Cahillane, head of Interbrew UK, has slammed government plans to set up a fund for projects tackling alcohol related harm.The head of...
Summer heatwave brings a boost to pub trade
22-Aug-2003
Europe's breweries have kicked into overdrive over the past month as the heatwave across much of the continent has driven consumers in search of a...
Gilliland promoted in move to Labatt Breweries
10-Jul-2003
Interbrew UK chief executive Stewart Gilliland has been given a surprise promotion that will see him move to Canada as zone president of Labatt...
Brewers need to improve the image of beer for it to survive
16-Apr-2003
Brewers and licensees should concentrate on improving the image of beer if they want people to carry on drinking it, according to a new industry...
Quality counts
14-Apr-2003
New on-trade managing director Colin Pedrick is hoping to realise Interbrew UK's aim of 'Making Beer Great'. Ben McFarland reports.This time last...
Unfair view
10-Apr-2003
of Interbrew Regular readers of Roger Protz's column in the MA will be well used to Interbrew UK being portrayed in a less than favourable light, and...
Boddies' Big Apple bonanza
06-Mar-2003
Boddingtons is celebrating its sponsorship of new ITV1 show Re-Born in the USA by offering one lucky reader the chance to spend a fabulous weekend in...
Interbrew crusade
09-Jan-2003
Tomorrow sees the start of a crucial week for Interbrew UK as it relaunches a fast-declining standard lager with a quality crusade on ale hard on...
Now you have the chance to see the PoP team in action. The c
12-Dec-2002
Question 1 Merchandising Merchandising is about using space, position and displays to drive sales because, once in the bar, the biggest factor...
Call for unity over beer
14-Nov-2002
Roger Protz's "Grey day indeed for ale fans" (Morning Advertiser, 7 November) rather predictably presents a heavily-distorted interpretation and...
Interbrew continues to urge on-trade to improve beer's image
07-Nov-2002
Belgian brewer Interbrew has reiterated its call for the UK on-trade to improve the image and quality of beer.In Interbrew UK's 2002 Market Report...
Quality is fundamental for business success because consumer
17-Oct-2002
Giving people a "quality" experience is essential if you want to generate repeat business, says Allan Tudor, on-trade sales director of Interbrew UK....
Interbrew outlines plans for future growth
03-Jul-2002
The newly enlarged Interbrew UK has outlined plans for its future growth following the integration of the former Bass Brewers brands.Chief executive...
Approval given for integration of Bass and Tennent's into Interbrew UK
06-Feb-2002
The full integration of the Bass and Tennent's businesses into Interbrew UK has begun after the UK competition authorities approved the sale of...
Are in-outlet promotions ineffective?
17-Jul-2001
A recent report has claimed that traditional below the line promotionsare ineffective. Ben McFarland investigates some new approachesThere can be few...
A perfect match - choosing the right drink to go with food
03-Jul-2001
Traditions need not be adhered to when choosing liquid accompaniment to a tasty meal. Ben McFarland considers the drinks optionsCall it astrology....
Report advises improved quality will halt slowing beer sales
20-Nov-2000
Licensees must improve the quality and selection of beer on offer in their pubs to survive in an increasingly competitive market, according to a new...
