Jim Beam

How you like: drinkers told not to worry about how they drink their whiskey

Drink whiskey ‘any damn way you want’

By Nicholas Robinson

That's the advice of Jim Beam’s straight-talking head distiller Fred Noe, speaking on a visit to the UK from JB's homeland of Kentucky where the spirit has been distilled since 1795.

On-trade support for Jim Beam will include PoS, sampling and branded glassware

New apple flavour for Jim Beam

By Noli Dinkovski

An apple-flavoured variant of Jim Beam is to be rolled out next month as distributor Maxxium UK continues to target new drinkers to the bourbon category.

Jim Beam Rye whiskey launched

New rye whisky for Jim Beam

By Robyn Black

A rye whiskey has been added to the Jim Beam portfolio, as distributor Maxxium UK looks to tap into the burgeoning interest in this style of spirit.

Red Stag sees spike in sales

Red Stag sees boost in sales

By Jessica Mason

Red Stag is experiencing a rate of sale of 39 bottles per outlet per quarter in pubs and bars, according to the brand owner Maxxium UK’s latest MAT figures.