Malibu

Piña Coladas will be key to Malibu's success this summer

18-Mar-2014 By Robyn Black

Pernod Ricard will be pushing the Piña Colada this summer, as part of a drive for its Malibu brand.

Malibu partners with Nails Inc.

20-Apr-2011 By Jessica Harvey

Three limited edition Malibu-branded Nails Inc. varnishes will be exclusively available to consumers through on-trade voucher promotion in selected...

Malibu's all-year appeal

22-Oct-2010 By Robyn Black

Laid-back Caribbean coconut rum Malibu is refusing to take it easy this winter, with a raft of on-trade initiatives designed to show the spirit as a...

Cocktail shake-up for Malibu drinkers

11-Jun-2010 By Robyn Lewis

Cocktails in watering cans will be appearing in bars and pubs across the UK as part of a summer campaign for Malibu. Owner Pernod-Ricard is...

Malibu's Valentine cocktail

12-Feb-2010 By Robyn Lewis

Malibu fans can be treated to something different this Valentine's Day with launch of a new cocktail. The coconut rum brand will be the key...

Mish Mash for Malibu

17-Nov-2009 By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.

Mixability: Changing partners

13-Nov-2007

While there are are innovative licensees and managers all over the UK, as well as pub companies that have seen the light when it comes to investing...

Allied Domecq launches branded food initiative

15-Feb-2005

Top spirit brands including Malibu, Courvoisier and Tia Maria are moving out of the bar and into the kitchen in a new initiative targeting the pub...

ASSing around

09-Dec-2002

Allied Domecq has created the Anti-Seriousness Squad to introduce a new generation to the 80s classic, Malibu. Ben McFarland joined it.In the 1980s,...

Malibu given pre-Christmas push by Allied

05-Nov-2002

Allied Domecq has targeted the UK on-trade as part of a major support programme for its recently acquired Malibu brand.The spirits giant is putting...