Marketing Management

New format: the bottle will be available across the on-trade and off-trade

Bud Light available in bottle

By Nikkie Sutton

AB InBev has launched its Bud Light beer in a 330ml bottle format, one year after the beer was introduced.

St George's Day is a good opprotunity for pubs

The power of pub events

By Robyn Lewis

Robyn Lewis investigates how licensees can get customers in their pubs with a big event.