Marketing Management

Bud Light available in bottle

05-Mar-2018 By Nikkie Sutton

AB InBev has launched its Bud Light beer in a 330ml bottle format, one year after the beer was introduced.

New Ei Publican Partnerships campaign set to giveaway 15,000 free pints

18-Apr-2017 By Georgina Townshend

Ei Publican Partnerships is launching a national “Pub Fortnight” campaign, supported by Heineken and VisitEngland, which will “drive footfall” and see a giveaway of thousands of pints this summer.

Beer brand Hobgoblin and Burts Chips launch new product

06-Feb-2015 By Jo Bruce

Wychwood Brewery is launching Hobgoblin Burts Spit Roast Steak Chips to pubs.

Heineken UK marketing director Sarah Warby leaves

21-Jun-2011 By John Harrington, M&C Report

Heineken UK marketing director Sarah Warby has left the company after more than seven years "to pursue a new challenge". Managing director Stefan...

Barracuda appoints first digital marketing manager

12-Apr-2010 By Ewan Turney

Managed pub operator Barracuda has appointed its first ever digital marketing director to help maximise its use of social media. Simon Gaske, who...

The power of pub events

15-Jan-2010 By Robyn Lewis

Robyn Lewis investigates how licensees can get customers in their pubs with a big event.

Cordial trade re-launch

03-Apr-2008

Premium soft drinks producer Bottle Green is looking to increase its presence in the on-trade a year after being bought by a private equity company....

Archers Schnapps grows with the addition of two new flavours

14-Aug-2002

Diageo GB has added two strings to the Archers bow with the launch of new lime and cranberry variants.Having successfully broadened the Archers brand...

Allied set to kickstart liqueur category with Tia Maria spin off

29-Apr-2002

Allied Domecq Spirits & Wine (ADUK) is looking to reinvigorate the liqueur category with a major expansion of its Tia Maria brand.As part of a...