Marketing

Booker reports sales rise

11-Jan-2018 By Nikkie Sutton

Food wholesaler Booker has announced that its total sales rose by 3.4% in the last quarter of 2017, with like-for-like sales up by 3.8%.

Experience economy 'clear winner' in 2017 despite 'cautious' consumer spending

02-Jan-2018 By Georgina Townshend

The experience economy came out on top in 2017, boosted by spending in pubs that saw double digit year-on-year increases of 12.2% in 2017, according to Barclaycard.

Personalisation in marketing should be a necessity, diners say

06-Dec-2017 By Nikkie Sutton

Tailoring marketing to individual diners should be a necessity, according to new research from digital experts.

Pete Brown: brands making a mark

24-Oct-2017 By Pete Brown

The best of marketing in beer and cider is in rude health, as Pete Brown found at this year’s Marketing Awards.

Consumer spending set for weakest year since 2013

11-Sep-2017 By Michelle Perrett

UK Consumer spending is on course for its weakest year since 2013 despite modest August performance, according to the Visa’s Consumer Spending Index.

Training significantly grows spirits sales in pubs

06-Sep-2017 By Nicholas Robinson

Premium spirits sales could be given a 16.9% boost if operators invest in the right training for staff, the results of a new Wine and Spirit Education Trust (WSET) study have shown.

Star Pubs & Bars' retail standards show 'significant improvement'

22-Aug-2017 By Georgina Townshend

Retail standards of Star Pubs & Bars outlets have risen 10% in the past three years, with the gap between the highest and lowest scoring pubs smaller than ever, an independent audit has revealed.

Maximising Sport in Pubs: book your place now!

27-Jun-2017 By Ed Bedington

Pubs looking to make the most from their sports offer are being offered a great opportunity to learn more at a fantastic event in London.

Deadline extended for Beer & Cider Marketing Awards

20-Jun-2017 By Nicholas Robinson

The deadline to enter the Beer & Cider Marketing Awards has been extended to 17 July.

Kopparberg Sparkling Rosé cider now available to the on-trade

10-May-2017 By Nikkie Sutton

Kopparberg has revealed its sharing Sparkling Rosé Cider is now available to the on-trade, after it was initially only stocked in Asda.

Bud Light brings back the frogs with ad campaign

08-May-2017 By Nikkie Sutton

AB InBev has brought back its iconic Budweiser frogs advert as part of the marketing campaign for Bud Light.

What pubs think of TripAdvisor as platform grows ever larger

03-May-2017 By Georgina Townshend

Love it or hate it, you can’t deny the power of TripAdvisor. The site recently hit the impressive milestone of 500 million comments last month and data released by the site shows that it now receives 290 pieces of user-generated content every minute of...

Fuller's food chief promoted to director

04-Apr-2017 By Daniel Woolfson

London brewer and pubco Fuller's has promoted its head of food to divisional director.

Glen’s Platinum Vodka invests £1.5m in new campaign

29-Mar-2017 By Nikkie Sutton

A campaign costing more than £1.5m is being rolled out across the UK for Glen’s Platinum Vodka.

Pubs could face £10,000 fine over using illicit wholesalers

18-Jan-2017 By Michelle Perrett

Pubs trading with illicit wholesalers could face a fine of up to £10,000, HM Revenue & Customs (HMRC) has warned.

Beer prices to rise in 2017

13-Jan-2017 By Michelle Perrett

The first wave of brewers have unveiled their price increases for 2017, highlighting the ongoing pressures on the beer industry.

Carlsberg

Carlsberg bid to reassert Danish roots with Export relaunch

29-Nov-2016 By Ed Bedington

Carlsberg is hoping to reassert its Danish roots with a £15m relaunch of its Export brand.

Britvic

Britvic’s J₂O Spritz makes maiden TV appearance as part of £1m campaign

15-Nov-2016 By Helen Gilbert

Britvic’s J₂O Spritz aired on TV screens for the first time yesterday (14 November) as part of a £1m festive campaign. 

Cider

Cider industry 'remains challenging'

07-Sep-2016 By James Evison

Aston Manor remain bullish with export growth despite drop in UK sales.

Awards

Shortlist announced for Beer Marketing Awards 2016

02-Aug-2016 By James Evison

The shortlist for the Beer Marketing Awards 2016, due to take place on September 8 at the Truman Brewery in London, has been announced.

Cider

Westons nets Purity’s sales boss to head new team

01-Aug-2016 By Nicholas Robinson

Cider maker Westons has snagged Purity Brewing Company’s director of sales Darryl Hinksman to head its newly created customer marketing and insight department.

Marketing

7 ways to be a digital marketer

26-Jul-2016 By Chris Lowe

Digital marketing is a must for any business, big or small. It can be daunting, but fear not, there’s a lot you can do on a modest budget to start or enhance your journey. 

FUTURE TRENDS: BEER & CIDER

'Disloyal' and 'promiscuous' consumer drinking habits pose key challenge to licensees

22-Jun-2016 By Daniel Woolfson

Licensees face a key challenge in keeping their beer and cider offer fresh in the face of ‘disloyal’ consumers and disruptive operators encroaching on their market share, according to a leading on-trade expert.

Rum

Diageo to pump £4.6m into Captain Morgan campaign

17-May-2016 By Nicholas Robinson

Diageo-owned rum brand Captain Morgan will be at the centre of a £4.6m marketing campaign to strengthen the growing portfolio, which saw the recent addition of white rum.

MCA city news

Towns 'not able to cope with two JDWs'

21-Apr-2016 By James Wallin, MCA

JD Wetherspoon founder and chairman, Tim Martin, has told MCA the company’s refusal to segment its offer is limiting its growth potential.

Awards

Final call for entries: The Beer Marketing Awards

05-Apr-2016 By PMA

Following the success in its inaugural year, the Beer Marketing Awards has returned for 2016. The deadline for entries is 11 April, so if you have been involved in innovative and effective marketing ideas and campaigns from the UK’s brewing industry,...

Eating-out businesses must meet demands of digital natives

03-Mar-2016 By Daniel Woolfson

Eating-out businesses need to adapt their marketing to attract the youngest 'Generation Z' consumers, a leading hospitality marketing expert has warned. 

Beer

Charles Wells announces 2% price increase on its beers

22-Feb-2016 By Emily Sutherland

Charles Wells has announced it is raising the price of its own brand beers by 2% and said that it will pass on any external supplier price rises to customers.

Dessert Report

Nine things you need to know about desserts in pubs

09-Feb-2016 By Nicholas Robinson

Consumers are pickier than ever, especially when it comes to foods that are perceived to be bad for health and the waistline. Here are nine things you need to know to put a succesful dessert offer on in your pub.

City News

Charles Wells eyes growth as it improves licensee retention rate

21-Jan-2016 By James Evison

 Charles Wells has announced an increase of 4% in operating profit before costs - and plans to continue to invest in its estate.

Christmas

Harvester donates 5,000 meals to local causes

22-Dec-2015 By Daniel Woolfson

Harvester, the Mitchells & Butlers-owned chain, has treated a multitude of charities local to its 230 sites to free Christmas meals. 

#DigiPubs special

Analogue licensees unfit for digital age

26-Nov-2015 By James Evison

Licensees are struggling to make the most of new digital opportunities, an exclusive survey by the Publican’s Morning Advertiser has found.

Enterprise announces new partnership with Booker Wholesale

09-Nov-2015 By Daniel Woolfson

Enterprise has announced a new partnership with Booker and its cash-and-carry subsidiary Makro.

People News

Geoff Bradman joins board at Westons Cider

05-Nov-2015 By Mike Berry

Westons Cider has appointed Geoff Bradman to its board as commercial director.

Technology

Carlsberg app sold to London tech entrepreneur

23-Sep-2015 By James Evison

Carlsberg has sold its social nightlife app, Crowdit, to London-based entrepreneur Sam Amrani.

Poppleston Allen

Legal advice: The rules about handing out flyers

03-Sep-2015 By Poppleston Allen

This week's legal Q&A features the issues when handing out gig night flyers in town centres.

Property

Achieving the best price for your pub

24-Aug-2015 By Paul Davey, Davey Co.

A pub sale can be well planned or forced upon the owner in no time at all. 

MA300

Five minutes with…. Chris Hill, New World Trading Company

17-Aug-2015 By MC Allegra FS

M&C takes five minutes with Chris Hill, managing director of New World Trading Company, to talk about future growth, the twin challenges of soaring property prices and wage pressures and who is doing something special in the sector.

Orangina invests £4m in on-trade marketing

07-Aug-2015 By Laurie Macdonald

Lucozade Ribena (LR) Suntory Ltd has announced details of its £4million marketing campaign into the Orangina brand, entitled ‘Life is Flat Unless You Shake It’.

Wine

Enotria snaps up Coe Vintners

05-Aug-2015 By Laurie Macdonald

The wine distribution company Enotria has announced the acquisition of Coe Vintners.

Report: Consumers pay for premium if 'matches their values'

10-Jul-2015 By Jessica Mason

Consumers are making choices online on where to visit in the on-trade and are willing to pay more for premium drinks if the brand “matches their values and beliefs,” according to William Grant & Sons’ annual UK market report.

Menu marketing

Marketing your menu: how to deliver the right online content

03-Jul-2015 By Daniel Woolfson

I honestly believe that marketing has never been so easy, yet so hard. Take a look at all the communication channels we have to hand. We have a message and we want to push it out to a wide audience for little or no cost. 

Food

Food only factor driving growth for pubs outside London

17-Jun-2015 By Emily Sutherland

Food sales are more important than ever according to the latest data from the Coffer Peach Business Tracker, which found meals were the only factor driving growth for pubs outside London.

Orangina re-launched into pubs

04-Jun-2015 By Laurie Macdonald

Lucozade Ribena Suntory is re-launching Orangina into pubs and bars with an on-trade exclusive bottle.

Legal

Advice: Keep control of social media

04-Jun-2015 By Poppleston Allen

We are all no doubt aware of last year’s ‘Neknomination’ craze whereby social media users posted videos of themselves consuming potentially dangerous mixtures of alcohol while challenging friends to either repeat the stunt or try something more extreme.

Booker claims price deflation being passed on to customers

21-May-2015 By Jo Bruce

Wholesaler Booker says the benefit it is seeing from food price deflation is being passed on to customers.

Finance news

Marston's and M&B results reveal profit rises

14-May-2015 By Emily Sutherland

Marston’s and Mitchells & Butlers have announced sales results with the overall picture looking bright for both companies.

Kerridge to champion pulled pork

29-Apr-2015 By Jo Bruce

Chef and pub owner Tom Kerridge has been announced as the ambassador of a new campaign for pulled pork.

Beer

Infographic: The rising cost of beer to tenants

21-Apr-2015 By Ellie Bothwell

Tenanted pubcos react to wholesale increases.

Pop-up kitchen Twisted Burger in hunt for pub franchisees

02-Apr-2015 By Noli Dinkovski

Sheffield-based pop-up kitchen concept Twisted Burger Company is on the lookout for further franchisees after a successful trial at a number of pilot venues.