Marketing

Carlsberg UK to increase prices

19-Dec-2011 By Michelle Perrett

Carlsberg UK is to increase its wholesale prices by an average 7p a pint from January due to costs.

Lewis expected to launch new attack on M&B

22-Nov-2011

Millionaire Joe Lewis is expected to launch a fresh attack on the management of Mitchells & Butlers (M&B) on the back of its full-year results.

Carlsberg sales flat

09-Nov-2011 By John Harrington, M&C Report

Carlsberg said third-quarter sales stagnated as poor summer weather held back volumes in Europe and its sales in Russia fell compared to the previous year.

Kopparberg ordered to pull ad after ASA ruling

09-Nov-2011 By Michelle Perrett

Cider brand Koppaberg has been ordered not to show a TV advert after it was ruled it appealed to under-18s by the Advertising Standards Authority (ASA).

70% of auctioned pubs sold this year

26-Oct-2011 By Gurjit Degun

Seven out of every 10 pubs offered for auction this year were successfully sold – that’s according to figures from the Essential Information Group (EIG).

Hi-Spirits buoyed by turnover rise

24-Oct-2011

Spirits company Hi-Spirits has posted operating profit of £168,986 in the year to 31 December 2010, with turn-over up £700,000 to £8.1m.

In the market for good ideas

18-Oct-2011 By Phil Mellows

If you have no marketing manager and precious little time — or money — to spend on promoting your pub, don’t despair. Phil Mellows has rounded up six winning initiatives to give you some inspiration.

Portman Group launches Code of Practice review

14-Oct-2011 By Michelle Perrett

The Portman Group has launched a comprehensive review of its Code of Practice for responsible alcohol marketing.

New Carling ad looks to launch two billion pint brand

19-Sep-2011 By Jessica Harvey

A new Carling television advert has been launched nationally by brand owner Molson Coors as part of a a £7.3 million investment into the brand in an effort to turn the lager into “a two billion pint brand”.

Carlsberg sees 7% drop in UK volumes

17-Aug-2011 By John Harrington, M&C Report

Carlsberg has reported a 7% drop in UK volumes on last year for the six months to 30 June due to a tough comparable period.

Untapped opportunity for pub food sales

10-Aug-2011 By Lesley Foottit

Pubs are still not maximising the opportunity presented by food sales, according to him! research consultancy. The report of over 2,700 people found...

Gordon's drive set to provide a tonic

08-Aug-2011 By Jessica Harvey

Diageo has launched a new marketing campaign for its Gordon's gin brand, under the banner Shall We G&T Started?

Hosts get more time for energy changes

06-Jul-2011 By Gurjit Degun

Licensees have been given yet more time to adhere to new regulations to advertise a full energy-efficiency certificate for their pub on all marketing...

Crunk Juce complaint lodged with The Portman Group

29-Jun-2011 By Adam Pescod

The Portman Group has confirmed that it has received a complaint about new 'turbo-charged' energy drink Crunk Juce. This comes after the UK arm of...

Pub sales up among lower earning consumers

20-Jun-2011 By Lesley Foottit

Pubs appeal to customers with household incomes of between £19,000 and £49,999, according to research by The NPD Group. The market research...

Brulines: One year on and still satisfied

07-Jun-2011 By Mark Daniels

The Brulines iDraught system installed in his Greene King tenancy a year ago is proving invaluable, argues licensee Mark Daniels. Few things are...

Former Laurel pubs hit the market

07-Jun-2011 By Mark Wingett, M&C Report

A second package of former Laurel Pub Company pubs comprising 21 town centre sites has been placed on the market as freehold investment...

Sales up at Booker

19-May-2011 By Ewan Turney

Food and drink wholesaler Booker has reported a 5.1% increase in like-for-like sales for the 52 weeks to 25 March. The group said total sales were...

Mahou's draught launch

19-May-2011 By Robyn Black

Carlsberg is to launch its premium Spanish lager Mahou on draught, following the success of the brand in 330ml bottles, which it launched last...

Tag us, and win?

17-May-2011 By Mark Daniels

Mark Daniels considers what the new tagging option for businesses and brands means in the pub world.

Licensees selling up face fees surge

05-May-2011 By Gurjit Degun

Hosts selling or leasing their pub will face greater upfront fees as the Government confirms new plans on marketing materials.

Mortgages rise by £1m, says lender

12-Apr-2011 By Gurjit Degun

Independent commercial finance specialist Crystal Mortgages has reported a £1m rise in pub lending in the first quarter of the year, citing better...

Morgan's Spiced gets promoted to Captain

06-Apr-2011 By Robyn Black

A £7m rebrand for Diageo-owned Morgan's Spiced will see it renamed Captain Morgan's Spiced, sporting a new look and supported with an on-trade...

M&B: Opportunity to grow market share

01-Apr-2011 By The PMA Team

Food is increasingly the main driver of out-of-home occasions and there is plenty of market share for pubs to capture. That was the message from...

Easy-to-use GP calculator for licensees after Budget

24-Mar-2011 By Lesley Foottit

MA forum poster and blogger Publican Sam has updated his easy-to-use GP calculator for fellow licensees to coincide with the 7.5% hike in beer duty...

Pubs need investment to survive

23-Mar-2011 By Gurjit Degun

Pubs need more investment to boost the industry and encourage people to keep visiting their local. That was the consensus at think tank The Bow...

Maxxium readies Sourz for TV ad debut

14-Mar-2011 By Robyn Black

Sourz is set to make its TV debut as part of a seven-figure investment in the brand by distributor Maxxium. The new TV ads mark the start of a new...

Drinks firms shouldn't fear on-line marketing rules

25-Feb-2011 By John Harrington

New rules on responsible alcohol marketing online should be familiar to the drinks industry, which has "led the way" in self-regulation online.

Tenanted pubs: more pressure

17-Feb-2011 By The PMA Team

The pressure on tenanted pubs from the managed sector and wholesale price increases has taken another ratchet up, says The PMA Team.

Punch Taverns ups drink prices by three per cent

14-Feb-2011 By Matt Eley Matt

Pubco Punch Taverns has revealed it is to increase its drinks prices to licensees by an average of 3.3 per cent. Letters have been sent to 'Punch...

Enterprise & Punch hike drinks prices

14-Feb-2011 By Ewan Turney

Enterprise Inns is to increase its drinks prices by an average of 3.8% to its tenants while Punch Taverns is to pass on an average 3.3% increase —...

Pub closures see Guinness sales drop

10-Feb-2011 By Ewan Turney

Net sales of Guinness in Great Britain dropped 2% for the six months to 31 December 2010 on last year as more pubs closed and the shift from on-trade...

M&B close to selling franchised division

31-Jan-2011 By The PMA Team

Mitchells & Butlers (M&B) is reported to be close to selling its 55 franchised pubs.

Price of a pub pint to rise 10p

13-Jan-2011 By MA Team

Pubs could be forced to add 10p or more to the price of a pint this year as a combination of wholesale price rises, the VAT hike and duty increases...

Carlsberg adds 5p to pints at wholesale

10-Jan-2011 By John Harrington

Carlsberg UK has announced a wholesale price rise of 5p per pint. The increase, which is duty inclusive and amounts to 3.5% across all its brands, will take effect from Monday 31 January.

Exclusive: JDW drops 99p pint deal

24-Dec-2010 By John Harrington

JD Wetherspoon is not re-running its 99p pint deal in its January Sale next month, the Morning Advertiser has learnt. Next year's sale will see...

Walkabout combines loyalty card with social media

21-Dec-2010 By Ewan Turney

The Walkabout chain, owned by Intertain, has launched a new social media website to operate alongside its loyalty card scheme. The Walkabout...

Guinness price hike of 5 per cent on February 1

20-Dec-2010 By James Wilmore

The wholesale price of draught Guinness will rise by five per cent on February 1, producer Diageo has confirmed. The company said the hike had been...

Wholesale price of Guinness to rise 5%

17-Dec-2010 By John Harrington

The wholesale price of draught Guinness is to rise by 5%, excluding duty and VAT, on 1 February 2011. A statement from brand owner Diageo put the...

New WKD TV ad for the festive season

16-Dec-2010 By Robyn Black

WKD-owner Beverage Brands has invested in a TV ad to boost its Win Whatever You Ask For (but only if we like it) campaign.

iTradeNetwork teams up with Matthew Clark

15-Dec-2010 By Ewan Turney

E-commerce provider iTradeNetwork (ITN) has announced a deal with drinks wholesaler Matthew Clark.

Budvar sales up 100% in London

10-Dec-2010 By Ewan Turney

Czech lager Budvar has recorded a 101.6% growth in bottled sales in London for the last quarter. The figures were compiled by CGA, which shows that...

Discount vouchers could harm pubs in long-term

08-Dec-2010 By Ewan Turney

Charging the full price for a meal out will become more difficult for restaurant and pub operators, due to discount vouchers.

Ad campaign for Brancott Estate

06-Dec-2010 By Robyn Black

Pernod Ricard has launched a marketing campaign for its New Zealand wine brand Brancott Estate. A TV advertising campaign on ITV1, Channel 4, Sky...

Pub operators must change to survive

02-Dec-2010 By Lesley Foottit

Delegates at the Peach 2020 Conference were told that pub operators must get to grips with brand perception and rising food prices to survive....

Public asked to report rogue drinks marketing

25-Nov-2010 By John Harrington

Drinks watchdog Portman Group has launched a media campaign inviting the public to report irresponsible marketing of alcohol. A series of full page...

M&B hails 'excellent' progress on food sales

23-Nov-2010 By Ewan Turney

M&B reported like-for-like food sales up 4.7% in the year to 25 September and up 6.9% in the most recent eight weeks.

Bylaw could ban pub loyalty cards

22-Nov-2010 By John Harrington

Loyalty cards could be banned and bars forced to advertise the unit content of every drink under a proposed new bylaw in Greater Manchester.

Diageo consults with pubcos to boost sales

03-Nov-2010 By Michelle Perrett

Diageo has been consulting with major pubcos on strategies to boost sales at its new "customer immersion centre". Representatives of Mitchells &...

Distressed pub sales up at Christie + Co

03-Nov-2010 By Mark Stretton, M&C Report

Christie + Co has reported that the number of distressed pub sales is up by 189% on the middle two quarters of 2009.