New Orleans

New variant: the new 50% ABV Southern Comfort joins the original 35% ABV version

Southern Comfort unveils new branding

By James Beeson

Sazerac liqueur brand Southern Comfort has undergone a rebrand and launched a new 50% ABV variant in the UK as the company seeks to improve its whiskey credentials.

SoCo: back to its New Orleans roots

SoCo plans massive Xmas

By Robyn Lewis

Bacardi Brown-Forman (BB-F) is taking Southern Comfort back to its New Orleans roots with its biggest ever Christmas campaign.