Pale Lager

Quality drive

Quality drive

Anheuser-Busch Budweiser's continued growth in thepremium packaged lager category is a response to increasing demand for quality among UK lager...

Turning the tide

Turning the tide

PPLs are battling back. Latest figures show that the sector has increased in value by 4% and is now worth £977m, as Graham Ridout reports It's not...

Choice challenge

Choice challenge

HOLSTEN: Simon Treanor, Holsten UK's on-trade sales director, thinks widening consumer choice in the premium draught lager market is crucial to the...