Pepsi

Who’s up for the Pepsi challenge?

Who’s up for the Pepsi challenge?

By Robyn Black

We are fast approaching what is becoming known in marketing circles as “empty 2013”. With no royal wedding, Diamond Jubilee or Olympics to rely on, marketing departments are radically re-thinking the way they’ll promote products and services next year....

Pepsi Raw to be dropped

Pepsi Raw to be dropped

By Robyn Black

Premium Pepsi variant Pepsi Raw is being axed in the UK following a disappointing sales in the off-trade. Distributor Britvic admitted sales through...

Bags in boxes will now come in a 12 not 10-litre format

Britvic bag-in-box grows

By Robyn Lewis

Britvic is increasing the size of its bag-in-box format, used for post-mix draught carbonate serves. The bags in boxes for the entire Britvic...

Raw and ready

Raw and ready

Britvic has officially announced the launch of a new premium Pepsi brand, exclusively to the UK licensed sector. Pepsi Raw has been created using a...

Pepsi launches Raw

Pepsi launches Raw

By Noli Dinkovski

Britvic has launched a new Pepsi made from natural ingredients exclusively for upmarket pubs and style bars. Capitalising on the growing demand for...

Pepsi to partner FA

Pepsi to partner FA

Pepsi, which is distributed in the UK by Britvic, has become an official partner of the Football Association. The four-year deal includes joint...