Pernod Ricard Uk

Consumers are willing to pay more if they are upsold on quality

Pernod Ricard: 62% of consumers open to upselling

By Jessica Harvey

More than half of drinkers view more expensive spirits as almost always being better quality and are willing to pay more to trade up, according to new research from Pernod Ricard UK.

Bar service: opportunity to upsell

Revealing research from Pernod Ricard

By Robyn Black

New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.

Pernod Ricard: boosting marketing plans

Pernod reveals increased Christmas spend

By Sonya Hook

Pernod Ricard UK plans to boost its marketing plans for the 2010 Christmas period by giving four of its brands festive spots on TV.  The drinks...

Cocktail advice available on Drinkology

New website for bartenders

By Robyn Black

Social networking, trade tips, cocktail recipes and expert advice will be on offer at a new Pernod Ricard-backed website, Drinkology. The brain...

Mish Mash: Malibu campaign

Mish Mash for Malibu

By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.