Pernod Ricard takes control of Absolut Vodka
03-Sep-2008 By John Harrington
The initial payment to Maxxium will be £48m for the Vin & Spirit portfolio.
Premium spirits brands' value increases 4.3 per cent
19-Aug-2008
The value of premium spirits brands' sales in the on-trade has increased by 4.3 per cent in the past year, according to research group CGA...
Pernod Ricard completes Absolut acquisition
24-Jul-2008
Pernod Ricard (P-R) has completed its £4.4bn acquisition of Vin + Sprit, owner of Absolut vodka.The French spirits giant has added the Absolut...
Moves
03-Jul-2008
Marcus Bewley joins Marston's Pub Co Marcus Bewley has joined Marston's Pub Company from Spirit Group as drinks promotions manager. The pubco said...
09-Jun-2008
Polish vodka Wyborowa has launched a new tongue in cheek campaign to tell consumers "there's no V in Wodka". The campaign represents the largest...
The Glenlivet offers dads a break
05-Jun-2008
The Glenlivet has gone into partnership with Macdonald Hotels & Resorts to offer £100 off weekend stays this Father's Day, 15 June. The offer...
News update: Sell More pubs in action
14-May-2008
* With many licensees hoping that the brighter weather this month will herald a summer-long boost to their businesses, Paul Barden in Southampton is...
Core brands boost Pernod Ricard
30-Apr-2008
Drinks giant Pernod Ricard said the value of its 15 strategic brands rose twice as fast as their volume in the nine months to March 31, 2008, thanks...
Pernod considers Absolut limit
10-Apr-2008
Pernod Ricard could look to rein in the number of Absolut vodka flavours on the market after its purchase of the brand from the Swedish Government....
'Pernod wins Absolut in fight for V&S'
01-Apr-2008
Pernod Ricard closed the gap on Diageo at the top of the global spirits league table yesterday after clinching the €5.63 billion (£4.48 billion)...
31-Mar-2008 By Ewan Turney
Pernod Ricard has acquired Absolut Vodka producer Vin & Spirit for €5.626bn from the Kingdom of Sweden
Pernod Ricard gets Absolut vodka for £4.4bn
31-Mar-2008 By Hamish Champ
French drinks giant Pernod Ricard has bought Vin & Spirit (V&S), the Swedish company that owns the Absolut vodka brand, for approximately...
Leading brands line up behind Sell More, Save More 2
13-Mar-2008
Heineken has joined our new line-up of category champions looking to help pubs find the way forward in 2008 in The Publican's Sell More, Save More...
The great wine dilemma
31-Jan-2008
When it comes to wine should you offer big brands or go for smaller producers, asks Nigel Huddleston One big decision for any pub with a free rein in...
Raising the Russian standard
06-Sep-2007
The arrival of new brand Russian Standard looks likely to shake up the battle for supremacy in the vodka market. Nigel Huddleston reports The...
Wine focus: Sparkling sales
13-Aug-2007
In many ways it was inevitable. As food standards improved and customers continued to show their new-found willingness to spend their earnings rather...
What the papers say - July 27, 2007
27-Jul-2007 By Eleanor Goodman
A former champion boxer shot in the head after asking three men to stop smoking is now brain dead and will have his life support machine switched off...
MARKETING MUSCLE
26-Jul-2007
A round-up of the latest campaigns Gaymers Gaymer Cider Company has thrown £4m behind Gaymers Original - the largest investment the company is...
Ideas to inspire
12-Jul-2007
Whether it's cocktails, shots or long drinks with mixers, the beauty and appeal of spirits is their flexibilityTraining to help pubs make spirits...
Project update 5: Barcena is born again
04-Jul-2007
It's 8.05pm on Thursday, June 28, and apprehension hangs in the air at Barcena, Sell More, Save More's high street bar. David Beckham is late.Five...
What the papers say - June 27, 2007
27-Jun-2007
Scottish & Newcastle, Britain's biggest brewer, has promoted Tim Seager from marketing director of S&N UK to acting managing director of the...
Project update 2: Confidence is building
29-Mar-2007
WINNING FOOTBALL matches is a confidence game - the more the team wins, the better they play. Just look at the England football team which is proving...
Project update 2: Speculate to accumulate
29-Mar-2007
LIKE MANY licensees, Aaron Lynn is stuck between a rock and a hard place. Our community pub, the Forester Arms in Broseley, Shropshire, needs more...
Speciality spirits: All rests on Baileys
28-Mar-2007
THERE IS a particularly fat cat that gets all the cream in cream liqueurs. Dooley's and Carolans are, it must be said, mere kittens compared to the...
Speciality spirits: feeling fruity
28-Mar-2007
Fruit-flavoured speciality spirits tend to be like the fruits they are made from: they burst forth in the summer. The longer, warmer days usher in a...
Move out of neutral...
20-Feb-2007
What's the story with vodka in pubs? It is the category in the on-trade with the largest number of new brands and new entrants to the market. And yet...
Showing Irish spirit
13-Feb-2007
What role do smaller Irish whiskey brands such as Tullamore Dew have to play in a market dominated by Pernod Ricard's Jameson and Diageo's...
What the Sunday papers said
04-Feb-2007
The Swedish parliament is to debate new legislation to allow the privatisation of state-owned companies including Vin & Sprit, owner of Absolut...
A beautiful era beckons for Pernod Ricard
25-Jan-2007
Pernod Ricard is upgrading its forecast for the current year's net sales organic growth to six per cent.The upward shift follows what the group said...
NewsDigest
21-Dec-2006
Pernod Ricard will issue health warnings to pregnant women on all bottles of its wine and spirit brands. The warnings are already compulsory in...
Pernod Ricard's dark spirit push
23-Nov-2006 By Rosie Davenport rosie.davenport@william-reed.co.u
Pernod Ricard is beefing up its presence in the key dark spirits markets with changes to its portfolio in rum, whisky and cognac. Within the Havana...
Whiskey: The Irish comeback
19-Oct-2006
IT IS fitting, considering the myths and legends of the Emerald Isle, that Irish whiskey can be aptly described as a 'sleeping giant'.While this...
Can-do culture
05-Oct-2006
Beam is buzzing with energy. Rosie Davenport reports
11-May-2006 By Rosie Davenport
Pernod Ricard is pumping £6m into its first support behind Malibu since it took on the brand last year, including the company's biggest ever...
Mini adventure
05-Apr-2006
In the second part of our series taking the mystery out of selling wine, Adam Withrington looks at why ignoring this category could cost you sales -...
30-Mar-2006 By Rosie Davenport
Pernod Ricard is axing Tia Lusso, the ailing cream liqueur it took on as part of its purchase of Allied Domecq last July. Launched in 2002 with a...
After the deal…
30-Mar-2006
Pernod's takeover of Allied was 2005's major news - Hamish Champ asks how has the group fared since?Presenting Pernod-Ricard's half-year results in...
Great craic!
01-Mar-2006
St Patrick's Day falls on a Friday this year, so why not make a full weekend of it?St Patrick's Day 2006 is set for craic like no other. Not only...
13-Feb-2006 By Iain O'Neil
A regular Monday morning look back at how the weekend's papers reported issues affecting the licensed trade. Sunday Observer The Observer reports...
What the Sunday papers said
12-Feb-2006
With the introduction of 'Chip & PIN' payments this Tuesday (14th) a number of the UK's top banks stood accused of refusing requests for special...
Round off a meal
10-Nov-2005
Licensees could do more to extend the dining-out experience by concentrating on after-dinner drinks, says Adam WithringtonThere is a line in the 1995...
TASTING NOTES
27-Oct-2005
Diageo snubs bid.
E100m paid for Stolichnaya distribution
29-Sep-2005
Pernod Ricard has announced details of its deal to secure the distribution rights to Stolichnaya vodka.Pernod paid around E100m to Swiss owners SPI...
Diageo completes deal for Bushmills
31-Aug-2005
Diageo has completed its £200m purchase of Irish whiskey brand Bushmills as it continues to streamline its operations to focus its drinks...
What the Sunday papers said
31-Jul-2005
Binge drinking and taking recreational drugs are largely to blame for making women vulnerable to sexual attacks, not date rape drugs. A study by the...
What the Sunday papers said
24-Jul-2005
Scottish & Newcastle (S&N) has come under fire from Russian investors - and even President Putin - over what are claimed to be its...
More seating 'would cut binge-drinking'
21-Jul-2005
Alcohol Concern has repeated a claim that pubs and clubs can do more to combat binge drinking by turning down music and providing more seating areas...
Writing's on the bottle in taking heat out of wine
30-Jun-2005
by Rosie Davenport Pernod Ricard has teamed up with the Spirit Group to trial a new system designed to ensure that wine is always served at the...
Adam on...Diageo's purchase of Bushmills
15-Jun-2005
Drinks reporter Adam Withrington looks at how Diageo's purchase of Bushmills will shake up the Irish whiskey sector.The potential sale of Allied...
What the Sunday papers said
12-Jun-2005
0,000 pubs across the UK could close if a smoking ban is introduced, says John McNamara, chief executive of the BII. "[A ban] would be bloody fatal...
