Pernod Ricard

In association with Pernod Ricard UK

Helping the licensed trade take steps towards Net Zero

25-Apr-2022 By Pernod Ricard UK

Every business has a role to play in building a better future. Employees expect it, customers prefer it and investors place a premium on it.

Big interview

'Resilience of pubs is one of the biggest things to come out of the pandemic'

09-Aug-2021 By The Morning Advertiser

The way the on-trade has adapted and been resilient against the coronavirus pandemic has been a huge learning, one drinks business boss has highlighted.

Jobs round-up

New hires at WSTA, Marston’s, Pernod Ricard and Mangrove UK

07-Jul-2021 By The Morning Advertiser

Alongside a host of new on-trade appointments, the latest jobs round-up includes recruitment news from Greene King, UKHospitality and Navitas safety.

DRINK TANK

How to spot a winning brand as consumers get 'fickler'

29-Nov-2019 By Alice Leader

New brands fly into the market left, right and centre, so naturally, some products will take longer to seed into it.

Pernod Ricard UK opens the Loft

07-Mar-2018 By Stuart Stone

Wines and spirits company Pernod Ricard UK launched new multipurpose events space, the Loft, on 28 February at a historic site on Quay Street, Manchester, that was formerly a Walkabout bar.

Matthew Clark launches new cocktail agenda for 2018

18-Jan-2018 By James Beeson

UK drinks supplier Matthew Clark is to launch a new package to help licensees tap into the growing cocktail market.

Absolut creates song and dance over Uber journeys home

11-Dec-2017 By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Pernod Ricard ‘disappointed’ ASA complaint was upheld

23-Nov-2017 By Nikkie Sutton

Drinks company Pernod Ricard was “disappointed” that a complaint made to the Advertising Standards Authority (ASA) about a Facebook advert was upheld.

Future Trends: Spirits

‘We must speak loud and proud about vodka’ say drinks experts

04-Oct-2017 By Nikkie Sutton

Vodka has a voice to be heard and it is all about how you tell its story according to experts at The Morning Advertiser’s: Future Trends event.

Future Trends: Spirits

Top bartenders ‘driving demand’ for rum

04-Oct-2017 By James Beeson

Demand for rum is being driven by the enthusiasm of top bartenders and the growth in interest in cocktails, according to a leading global rum ambassador.

Future Trends: Spirits

Where next for gin?

04-Oct-2017 By James Beeson

Gin will continue to drive the category growth in spirits through an increased focus on discovery and accessibility, according to Diageo’s head of European innovation.

Cocktail menu maker app launched by Pernod Ricard UK

21-Aug-2017 By Nicholas Robinson

Spirits goliath Pernod Ricard UK (PRUK) has launched a tool to help pubs create bespoke high-design menus in a bid boost spirits sales in the on-trade.

Competition in association with Pernod Ricard UK

Win up to £2,500 worth of Pernod Ricard UK stock

09-Dec-2016 By Nicholas Robinson

Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.

Future Trends: Spirits

'Proper' training could lift spirits sales by more than £7,300

12-Oct-2016 By Nicholas Robinson

Giving staff diverse training to sell spirits could increase bar profits by £7,346, reveals research by a major international training organisation.

future trends: spirits

Drinks expert: "promiscuous customer attitudes" is an understatement

03-Oct-2016 By Daniel Woolfson

Younger customers require ‘constant experimentation’ with drinks offers to prevent them getting bored and moving on, a leading drinks expert has claimed. 

Future Trends: Spirits

Alcohol-free ‘spirit’ Seedlip set for US expansion

20-Sep-2016 By Nicholas Robinson

Ben Branson, founder of the UK’s first alcohol-free ‘spirit’ Seedlip, has revealed his plans to expand into the US, after the brand’s successful UK launch just 10 months ago.

Spirits

Preventing gin’s bubble from bursting

14-Sep-2016 By Nicholas Robinson

Gin’s popularity will only endure if distillers continue to innovate beyond the label on the bottle and start producing more innovative flavours, a Yorkshire gin maker has claimed ahead of his return to the Future Trends: Spirits event next month.

Future Trends: Spirits

The masterclass: rum explosion in pubs

12-Sep-2016 By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...

Spirits

Future Trends: Spirits event is back

08-Aug-2016 By Nicholas Robinson

Spirits sales in pubs are rocketing, so it’s time you looked at how to maximise sales in your pub. Whether you’re looking to polish your cocktail menu or premiumise your spirits offer, we’ve got it all at the Future Trends: Spirits event in London on...

On-trade can make billions from premium wine and spirits

26-May-2016 By Nicholas Robinson

Pushing premium wines and spirits can help the on-trade grow sales by more than £2.5bn over the next five years, according to data released by Pernod Ricard UK.

Vodka

Absolut Vodka launches LGBT on-trade exclusive bottle design

20-May-2016 By Nicholas Robinson

Absolut Vodka is pumping up its support of lesbian, gay, bisexual and transexual people, by mixing up the rainbow flag for a new bottle design.

Tequila

Pernod Ricard adds new Altos Tequila

17-May-2016 By Nicholas Robinson

Pernod Ricard UK has “completed” its Olmeca Altos Tequila portfolio with the introduction of its Añejo blue agave Tequila.

Attacking on-trade helps Pernod Ricard Champagne value share rocket 53%

18-Feb-2016 By Ben Winstanley

Pernod Ricard UK has seen a 53% spike in value share (MAT) across its Champagne brands over the past 12 months (Nielsen Scantrack Jan ‘16), the drinks brand has revealed.

Spirits

Pernod Ricard improves 'responsible drinking' measures

16-Dec-2015 By Jessica Mason

Pernod Ricard has expanded its measures promoting 'responsible drinking' across its entire portfolio.

ALMR Autumn Event

Increasing regulatory strain ‘worries’ operators

28-Oct-2015 By Nicholas Robinson

More food and drink operators are worried by the increasing regulatory strain on the sector, which could mean the difference between success and failure.

Cocktail guide: Shake-up your combos

18-May-2015 By Nigel Huddleston

PMA discovers how to upgrade your spirit-mixer offer so it gives more flavour and appeal.

Budget doubled for Malibu National Piña Colada Day

08-May-2015 By Jessica Mason

For the second year running, Pernod Ricard is launching a push for National Piña Colada Day (on 10 July) with its Malibu rum brand.

Brands news

Absolut launches Andy Warhol inspired game

14-Apr-2015 By Jessica Mason

Absolut has teamed up with theatrical company Punchdrunk and content company Somethin Else to create a new digital game app, inspired by Andy Warhol.

BUSINESS BOOSTER

A cocktail masterclass and sound eating

02-Apr-2015 By Daniel Woolfson

Moneymaking ideas for your pub or bar.

Tim Bacon scoops top prize at Retailers' Retailer of the Year Awards

05-Mar-2015 By Mark Wingett, M&C Report

Tim Bacon, the driving force behind the continued growth, evolution and success of Living Ventures Group, has been singled out by his peers as the stand-out individual in the eating-out and drinking-out market.

New 'Barrel Back' serve for Jameson Whiskey

26-Feb-2015 By Robyn Black

The Jameson Barrel Back, a mini glass in the shape of a whisky barrel, has been launched in time for St Patrick’s Day (17 March).

Bauble-shaped glasses to boost spirit sales this Christmas

05-Nov-2014 By Robyn Black

Bauble-shaped drinking vessels and Christmas tree serving trays form part of new winter serve kits from Diageo.

Spirits Summit: Professor Charles Spence tops the bill

30-Sep-2014 By Mike Berry

Renowned experimental psychologist Professor Charles Spence tops the bill at this month's Spirits Summit - the Publican’s Morning Advertiser’s dedicated event for the burgeoning on-trade spirits category.

Pernod Ricard MD O’Flynn to be new WSTA chairman

11-Sep-2014 By James Wallin

The Wine and Spirit Trade Association (WSTA) has elected Pernod Ricard UK managing director Denis O’Flynn as its new chairman.

Pernod Ricard drops Malibu Red and makes changes to Oddka range

02-Sep-2014 By Robyn Black

Malibu Red, the fusion of tequila and coconut rum that launched in 2012, has been dropped in the UK, the Publican’s Morning Advertiser has learnt.

Publicans urged to grab Christmas opportunity for spirits in pubs and bars

21-Aug-2014 By Robyn Black

Pernod Ricard is urging licensees to unlock £52m of additional sales this December with a raft of initiatives to boost the spirits category.

Sky Sports' Natalie Pinkham to host Great British Pub Awards

18-Aug-2014 By Mike Berry

Sky Sports’ Formula 1 broadcaster Natalie Pinkham will host this year’s Great British Pub Awards, organised by the Publican’s Morning Advertiser.

PMA launches new Spirits Summit

16-Jul-2014 By Robyn Black

The Publican’s Morning Advertiser is launching a new event aimed at the spirits sector, to follow its successful Beer Innovation and Cider Trends summits.

Pubs to host National Piña Colada Day parties

12-Jun-2014 By Jessica Mason

Coconut rum brand Malibu has named the 10th July “National Piña Colada Day” to help boost sales of the Piña Colada cocktail in pubs and bars this summer.

Dewar's redesign aims to boost UK blended whisky sales

09-Apr-2014 By Robyn Black

Scotch whisky Dewar's has been given a new look, to capture its status as the “definitive” blended whisky.

Piña Coladas will be key to Malibu's success this summer

18-Mar-2014 By Robyn Black

Pernod Ricard will be pushing the Piña Colada this summer, as part of a drive for its Malibu brand.

New Alcohol Sponsorship Code comes into force

30-Jan-2014 By Lewis Brown

The first UK-wide alcohol sponsorship code to regulate all new alcohol sponsorship agreements has come into force.

New brands, blended whisky and the on-trade key to Pernod Ricard strategy

28-Nov-2013 By Robyn Black

Pernod Ricard UK (PRUK) is to increase its sales force by 10% in a bid to focus on growth in the on-trade.

New taste and bottle for Lamb's Spiced

12-Nov-2013 By Robyn Black

A new version of Lamb’ s Spiced has been launched, with a new taste and bottle, as part of the on-going strategy to reposition the Lamb’s Navy rum brand.

Pernod Ricard looks to on-trade for UK growth

03-Sep-2013 By Robyn Black

The boss of Pernod Ricard UK (PRUK) has said the company will be concentrating its efforts on the UK on-trade over the next 18-months to two years.

Absolut redesigns flavoured range

12-Aug-2013 By Jessica Mason

Pernod Ricard has launched new bottle designs for its Absolut range of flavoured vodkas in an effort to stand out from the crowd as well as draw further links between the brand and the art world.

Pernod Ricard adds an ultra-premium gin to its Beefeater brand

07-May-2013 By Robyn Black

An ultra-premium version of Beefeater gin will be launching in the UK this June.

Ooberstock secures £600,000 in second round of funding

16-Jan-2013 By John Harrington

Ooberstock, the drinks distributor, has secured £600,000 in a second round of fundraising to take the business “to the next level of growth”.

Beefeater launches #MyLondon campaign

13-Nov-2012 By Jessica Harvey

Pernod Ricard has launched a London-focused campaign for its Beefeater gin brand to coincide with the upcoming launch of a new limited edition bottle - Beefeater #MyLondon.

Portman Group's Independent Complaints Panel dismisses Alcohol Concern's complaint about Absolut Vodka campaign

07-Sep-2012

The Portman Group's Independent Complaints Panel has dismissed a complaint by Alcohol Concern about a campaign for Absolut Vodka, owned by Pernod Ricard UK.